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Art empowers "Colorful Guizhou" to revitalize cultural tourism

2022-02-15 16:32:19|Source: China News Network| Editor: Yang Lei When you mention Guizhou, what do you think? Is it the rolling mountains and mountains, the Yangming Enlightenment Dao that has shaken through the ages, or the unique ethnic minority culture? When ancient Guizhou encounters contemporary art with very different styles, what kind of sparks will collide?

Art empowers "Colorful Guizhou" to revitalize cultural tourism

Poster of the Guizhou project of Yiqi Tour

From January 1, 2022, the "Art Empowers Colorful Guizhou to Build a Global Tourism Destination" project planned and operated by the Publicity Department of the Guizhou Provincial Party Committee was officially launched, taking you to follow the footsteps of artists and explore the little-known tourism treasures in Guizhou.

Highlight 1: The collision between contemporary artists and traditional culture bears fruitful fruits

This event will organize five groups of "artists + well-known cultural figures" tourism experience big coffee groups to go to five cities (prefectures) in Guiyang, Zunyi, Liupanshui, Tongren and Qiandongnan for a three- to five-day in-depth travel experience.

With the help of the professional perspective of contemporary artists, the city (state) is inspected, the local regional culture and national cultural connotation are deeply excavated, the creative inspiration is drawn from natural scenery, humanistic atmosphere, historical inheritance and other aspects, and the art and tourism resources are combined, and a series of art works are finally created, adding more artistic atmosphere to the cultural tourism industry in Guizhou Province.

Art empowers "Colorful Guizhou" to revitalize cultural tourism

Artist Xia Hang photographed the beauty and wonders of Danxia's landform at chishui Waterfall

Highlight 2: Visit Guizhou's unique ethnic culture and escorted by non-hereditary inheritors

In the second half of 2021, the project planning team went deep into 5 cities (prefectures) to visit the most representative ethnic cultural inheritance projects in Guizhou, and also communicated with a number of intangible cultural heritage inheritors, and carried out a comprehensive design and collation of the accuracy, authority, interest and topicality of the ethnic minority cultures such as the Miao, Dong and Buyi ethnic minorities in Guizhou, and strived to provide a cultural, connotative and meaningful art feast for audiences at home and abroad.

Art empowers "Colorful Guizhou" to revitalize cultural tourism

Artist Zheng Lu meditates under an ancient tree in Wang Yangming's former residence

Highlight three: in-depth tour Use the "heart" to see the colorful guizhou scenery

While looking for artistic inspiration, we will follow the footsteps of artists and visit the five cities (prefectures) of Guiyang, Zunyi, Liupanshui, Tongren and Qiandongnan, punching in local attractions, enjoying special cuisine and experiencing ethnic culture. Different from the previous tourism programs, this time will focus on excavating places with artistic atmosphere from the perspective of artists, feeling the beauty of Guizhou with heart and feelings, so that everyone can understand Guizhou from a fresh perspective and stimulate enthusiasm for travel.

Art empowers "Colorful Guizhou" to revitalize cultural tourism

Artist Jin communicates with Dong girls and listens to Dong songs under the drum tower of Zhaoxing Dong Village

Watch point four: the form of the program is diverse, multi-platform release, the whole network interaction

In this event, the planning team specially invited professional photography teams and senior directors to present literary and artistic blockbusters with film texture. The entire process of the tour experience will be recorded and networked in the form of medium video (5-10 minute video). In order to be close to the majority of mobile Internet users, vertical videos will also be specially edited for playback on short video platforms. In addition, it will use videos, graphics and other forms of intensive dissemination on platforms such as Weibo, Douyin, and Today's Headlines, and regularly carry out interactive links for the collection of prizes, and communicate closely with the majority of netizens to form a public opinion heat that is eagerly discussed on the whole network.

Art empowers "Colorful Guizhou" to revitalize cultural tourism

Artist Xia Hang (second from left) learns pan songs in Liupanshui Buyi Village

At present, the tourism experience group composed of Three artists from Zheng Lu, Jin and Xia Hang has set off for Guizhou to start the preliminary journey of "Art Tour Guizhou". In Guiyang, Zheng Lu and miao silversmiths exchanged carving skills cordially; in Zunyi, Xia Hang encountered the warm hospitality of the thousand-year-old town; under the drum tower in southeast Qiandong, Jin and Dong girls sang together in the mountains...

Art empowers "Colorful Guizhou" to revitalize cultural tourism

The artist visits the Miao handmade birdcage making process by Jin in danzhai town

In the next step, more artists will join the journey. In 2022, the wind of cultural tourism blowing from Guizhou will surely lead the audience to launch a wonderful artistic cross-border journey with brilliant aesthetic collision.

Source: International Online

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