On the occasion of 520 this year, Chengdu Yintai Center in99 joined hands with trendy artist 7Leaf to jointly present the "in-LOVE MONSTER Southwest First Exhibition" on the occasion of the 7th anniversary, building a new landmark for art check-in, creating a city-level marketing event, and bringing love and healing to you in this festival full of romantic atmosphere.
7Leaf is a creative and trendy cutting-edge illustrator artist, good at the organic integration of "business" + "trend art", echoing the cultural and spatial context of the site, creating the visual focus and memory point of the city, "Big Monster" and "Little Monster" series as the artist's personal brand 7Leaf MONSTER in the representative works, once launched, it has been deeply loved and sought after by the public, and its design and creation of themed public installations have been exhibited in a number of high-end commercial complexes in China.
独家定制4只in99 in-LOVE MONSTER
Embark on a spiritual adventure to explore yourself!
7leaf conveys emotions and attitudes through various little monsters, giving everything a soul, so as to build a different form of the world.
In this exhibition, 7leaf exclusively customized 4 IN-LOVE MONSTERs for Chengdu Yintai Center in99, conveying a spiritual adventure about freedom and relaxation to the public.....
Chic Boy in striped pants is a fashionable person who loves truth and relaxation, and is tired of stereotypical glamour;
The interesting person who wears sunglasses is a collector of life aesthetics, always on a journey of inward exploration, and his heart is a playground;
The personality of the one-eyed big hand icon is a rational consumer of life, people at the workplace, the heart is in the wilderness, and he loves sports;
The sweet and cool girl with a bunch of shopping bags is a walking grass artist, young and out-of-the-box, playful and bold, and it is her code of conduct to dress up as a game.
Focusing on 4 little monsters with real MBTI emotional personality, the public can truly and intuitively perceive the flowing emotions in life and pay attention to the fun of self. If life is a wilderness, the grotesque whimsies in the forest of your heart and mine will bloom into strange flowers.
This exhibition will present a number of "little monsters" of different heights and sizes, all with different shapes and movements, full of diverse colors, in99, where multiple little monsters hide and plan a limited party in the name of spiritual adventure.
Through scene innovation and theme planning in different spaces, we use artistic IP to convey attitudes, establish topics, fall into the fantasy journey of little monsters, and form emotional interactions with consumers, so as to create a new consumption scene with a sense of experience and topic communication.
Four small monsters will haunt the following locations:
1. The façade of Tianfu Avenue: The giant Chic Boy is airborne on the roof of in99, which is the most chill on the top of this steel forest, inviting every urban explorer to go on this cross-border art journey together!
2. Torch Atrium on the first floor: Interesting i people join hands with Chic Boy to weave a cross-dimensional playful collision, and the fantasy forest falling from the sky gives people a super visual impact and surprise.
3. Passage on the first floor (near Gate 2): Sweet and cool girls and personality icons meet in the passage, which is a wonderful encounter about a girl's heart and independent attitude!
It is hoped that the public will find the resonance of different emotional forms in their hearts through the little monster, awaken their true selves, and explore themselves and coexist with their characteristic emotions in a city shrouded in multifaceted emotions. From May 18th to July 31st, come to Chengdu Yintai Center in99 to heal with love with little monsters!