Text/Ball Review/Zi Yang Correction/Zhi Qiu
2021 is undoubtedly a year of great reshuffle in China's smartphone market, Huawei mobile phones because of the lack of core, the market share continues to decline; Apple with the iPhone 13 series crazy attack strategy; Millet, OV is to fully impact the high-end.
So, what will the Chinese smartphone market look like in 2021? The 2021 China mobile phone market sales data released by CINNO Research, a well-known market research institute, gives the answer.
China's first mobile phone brand changed owners
According to the data released by the agency, China's first mobile phone brand is no longer Huawei, but replaced by OPPO, in 2021, OPPO won 20.5% of the market share of the Chinese mobile phone market, and the sales volume beat vivo and Apple.
Huawei, which once won half of China's smartphone market, has a market share of only 9.3%, compared with OPPO's market share of more than 2 times that of Huawei.
It can be seen that oppo's progress can be described as very significant, which can be called a dark horse of domestic mobile phones.
In fact, compared with Xiaomi and Apple, OPPO can be described as very low-key in the Chinese smartphone market, never over-marketing, focusing on the development of mobile phone products. The reason why he has achieved such excellent results in 2021 is naturally inseparable from his correct planning and layout throughout the year.
In 2021, OPPO's actions continue, especially in the product line, and have launched a variety of models, such as the OPPO Reno7 series with main images and the OPPO Find X3 series with high-end images, whether in terms of product strength or sales, they have achieved relatively good results.
From entry-level to high-end, OPPO provides users with mobile phone products at different price points to meet the needs of different consumers, which also lays the foundation for OPPO to become the first in china's smart phone market.
However, the author believes that the rich product line is not enough to push OPPO to the position of a brother of domestic mobile phone brands, and innovative technology is the key to the breakthrough of OPPO mobile phones.
According to the data released by the International Patent Institute, as of December 31, 2021, OPPO's global patent applications have exceeded 75,000, of which the number of invention patent applications has exceeded 68,000, which just proves that OPPO attaches great importance to technology research and development.
Not only that, the number of OPPO patents is not just a number, various technologies and patents are constantly landing, further enhancing the strength of OPPO mobile phone products in the market.
Taking the chip as an example, in 2021, OPPO officially launched the first self-developed NPU chip, and used TSMC's 6nm process to create it, further enhancing OPPO's strength in imaging.
It is worth mentioning that OPPO also launched the first folding screen flagship OPPO Find N, invisible creases, free hovering and other advantages, showing the technical strength of OPPO to the outside world, at the same time, the price of 7699 yuan, further promoted the sales of OPPO mobile phones.
In order to ensure the user after-sales, OPPO has also established a perfect after-sales service system, according to the author's understanding, OPPO has more than 900 after-sales centers nationwide, to put it bluntly, the vast majority of cities in China, basically have OPPO after-sales service outlets, to provide consumers with fast, high-quality after-sales service.
Although good after-sales service cannot increase the sales of OPPO mobile phone products, it can enhance the user's trust in OPPO.
In general, behind OPPO's eye-catching achievements is the result of years of deep cultivation of the mobile phone industry and accurate insight into users.
Write to the end
For OPPO, it is gratifying to get the first place in the Chinese market, but it needs to work harder to sit firmly in the position of the first brand of domestic mobile phones.
From the above list data, the gap between the second vivo and OPPO is not large, only 2 percentage points, the most critical thing is that Apple's impact momentum in the Chinese smartphone market is also very fierce, it is reported that in 2022, Apple will also launch the mid-range flagship iPhone SE3, which may have a certain impact on the OPPO market.
In short, oppo will face more difficulties than imagined in the future, and it remains to be seen whether it can sit firmly in the position of the hegemony of the domestic mobile phone market.