On February 14, 2022, dasouche, an Internet platform for the automotive industry, and Jiayuan Automobile, the first company in China to sell electric mini cars to Europe in bulk, formally established a strategic cooperative relationship in Nanjing. At the signing ceremony, the two sides announced that as the first phase of the strategic cooperation between the two sides, Jiayuan Automobile's electric micro-car KOMI will take the lead in domestic sales through the online and offline platforms of Dasouche, and Dasouche will also provide support services for Jiayuan Automobile in terms of vehicle warehousing and transit, vehicle delivery and other aspects.
Jiayuan Automobile has been working in the field of electric vehicles for 40 years, with leading technology research and development capabilities and mature products, Dasou Car has a sound automotive industry ecology and online and offline integration of marketing network system, can provide new energy vehicle companies with digital management, intelligent marketing, vehicle sales and delivery, intelligent warehousing and logistics and other comprehensive services. The digital direct sales model jointly built by Dasouche and Jiayuan Automobile will give full play to their respective resource advantages, form efficient collaboration between industries, and help the rapid development of the new energy micro-vehicle market.
In terms of marketing, based on the digital marketing system of Dasouche and the data precipitation on user services, Dasouche will help manufacturers accurately reach consumers and improve transaction efficiency through diversified online operation methods; in terms of vehicle delivery, Dasouche's intelligent warehousing and logistics platform Truck Manager can provide new energy manufacturers with vehicle warehousing, distribution, preparation, cleaning, delivery, auxiliary license plate and other services, and The Truck Manager has more than 70 vehicle warehouse supervision centers in the country. The construction of trunk branch lines and door-to-door logistics network covering 30 provinces across the country can achieve rapid door-to-door delivery nationwide, and these industrial infrastructures will help new energy manufacturers quickly achieve business development and reduce self-construction costs. Placing orders online and picking up cars offline, through efficient resource integration, consumers can fully enjoy the convenient car purchase experience in the digital era.
Ye Yunfeng, head of the new car industry operation center of DasouChe, and Xin Chengshan, deputy general manager of Jiayuan Automobile, signed a strategic cooperation agreement on behalf of both parties
According to data released by the Ministry of Industry and Information Technology, the sales of new energy vehicles in mainland China will reach 3.521 million units in 2021, an increase of 1.6 times year-on-year. In 2021, the market penetration rate of new energy vehicles in mainland China will reach 14.8%, which is significantly higher than the penetration rate of 5.8% in 2021. According to this growth rate, by 2022, new energy vehicles are expected to achieve the 20% penetration rate target planned by the government ahead of schedule. In addition, according to Li Jinyong, president of the New Energy Vehicle Branch of the Automobile Chamber of Commerce of the All-China Federation of Industry and Commerce, 58% of new energy vehicle users in non-restricted cities in the mainland have purchased A00-level electric vehicles, and with many advantages, A00-level electric vehicles will take the lead in replacing the same level of fuel vehicles. It can be seen that micro-electric vehicles have a huge market demand, which is also the confidence of Jiayuan KOMI to enter the market.
Jiayuan KOMI is a small A00-class electric vehicle, positioned as an urban life car within a radius of 30 kilometers, the maximum speed of the vehicle is 100km/h (there are 161KM, 322KM optional mileage), the whole vehicle takes fashion, economy, safety, comfort and intelligence as the entry point, and fully demonstrates the charm of Jiayuan automobile products in product design and manufacturing. In terms of configuration, KOMI models are equipped with keyless entry, mobile phone control car, heat pump cold and warm integrated air conditioning system, automatic headlights, four-wheel independent suspension system, EPB electronic handbrake, ESC body stability system, ramp assist, e-call rescue and other systems, fully meet the needs of young people for safe, comfortable and convenient travel. In terms of technology, KOMI models also fully reflect the technical research and development strength of Jiayuan Automobile, Jiayuan KOMI in strict accordance with the EU M1 passenger car regulations, China's high-speed passenger car regulations and take into account the Japanese K-car regulations for forward development and design, passed the EU's strict frontal touch, bias bump, side touch and other tests, the use of high-strength steel in the whole vehicle accounted for more than 60%, in June 2021 to obtain the EU M1 certification, At present, it is the only product in China, including large OEMs, that has passed the EU M1 certification.
Since the launch of Jiayuan KOMI, it has been favored by many overseas customers. Up to now, Jiayuan KOMI has received about 72,000 units of intentional orders from France, the Netherlands, Greece, Norway, Japan, Russia and other countries. For the price that consumers are concerned about, Jiayuan KOMI is priced at more than 40,000-60,000 yuan in China, and about 15,000 euros in Europe, Japan and South Korea.
The establishment of the strategic cooperative relationship between Dasouche and Jiayuan Automobile will enable this safe, intelligent and fashionable electric micro-car to be put on the domestic market as soon as possible. The establishment of the digital direct sales cooperation model between the two sides will help expand the consumption of new energy vehicles, help the development of the domestic micro-electric vehicle market, and also respond to the meaning of the national new energy industry plan that "all kinds of market players empower each other, develop in a coordinated manner, and jointly build an industrial development pattern of mutual integration and symbiosis and win-win cooperation". It is hoped that through in-depth collaboration, the two sides will set a new benchmark for the green industry and contribute to energy conservation and emission reduction, environmentally friendly travel and high-quality development of smart cities.