01
The big search car once again attacked car rental
On December 10, Dasouche and Shandong Guohui reached a cooperation agreement to jointly invest 1 billion yuan to establish a professional vehicle financial leasing company. This is the second automotive Internet platform after Yi Xin to set up a financial leasing company "north to Qingdao". This is also the second time that Dasouche has struck on the car rental track.
Founded in December 2012 with yao junhong as the founder, Dasouche is an Internet platform dedicated to empowering the automotive industry and linking upstream and downstream industrial chains. In 2016, Dasouche obtained capital injection from Ant Financial and Shenzhou Car Rental, and set up a financial leasing platform "Bullet Car". As a result, in the direction of entering the auto finance leasing industry, Alibaba has also become the "first to eat crabs" among several Internet giants.
Backed by the mountain of Alibaba and the golden sign of "10% down payment", the "Bouncy Car" series of products quickly became a hit in the auto finance industry. Subsequently, Internet platforms such as Edamame New Car, Uxin New Car, and Yixin have followed up in the field of auto finance leasing. Since then, Dasouche has further expanded its products and launched financial services such as insurance, auto mortgage, and supply chain finance.
"At the end of 2016, Dasouche entered the financial leasing industry. At present, Dasouche has accumulated a complete ability to do automobile financial leasing for consumers and covering more than 2,000 counties across the country, including vehicle supply capacity and risk control capability. Yao Junhong, founder of Dasouche, said when attending the 2019 (Sixth) Global Leasing Industry Competitiveness Forum Summit.
However, after the two major unstable factors of "Internet platform" and "low down payment", the risk control pressure of bouncing cars is far greater than that of traditional auto finance companies.
In the past two years, consumer disputes related to the platform have also increased, involving financial lease contracts, motor vehicle traffic accidents, insurance, etc. This shows that the auto finance leasing industry relying on the Internet platform is not yet mature in risk control and operation.
Shandong Guohui Investment Holding Group Co., Ltd., which will establish a joint venture financial leasing company with Dasouche, was established on January 12, 2016 with a registered capital of up to 30.05 billion yuan, and is a state-owned capital investment company wholly owned by the State-owned Assets Supervision and Administration Commission of Shandong Province. The two sides said that they will take this cooperation as an opportunity to innovate the cooperation model at a higher starting point on the basis of jointly deepening the automobile sales and integrated service business.
02
Auto finance leasing favored by Internet companies
Alibaba's investment in car search has opened the door for Internet companies to enter the field of auto finance, especially auto finance leasing. Today, Tencent, Baidu and other companies have directly or indirectly controlled 1-2 financial leasing companies, and the main business includes automobile financial leasing, as shown in the following figure:
In addition, Cangu Group, which is not listed here, also has the shareholder background of Tencent and Didi, and has launched a financial leasing business segment. Car financial players such as Deutsche Bank Ofs, Peanut Good Car (belonging to the JD series), Edamame New Car (belonging to the Tencent system), And Xi xiang Group (belonging to the Didi system) and other car financial players have the strength to carry out financial leasing business and develop the network platform, and are also the power of Internet financial leasing that cannot be ignored.
Compared with traditional car leasing companies, car rental companies relying on Internet companies or platforms have more advantages in online traffic resources, attract C-end consumers through large-scale brand marketing and online promotion, divert or see offline channels, and jointly promote the sales of direct leasing or other financial products with terminals.
"At present, more and more giants with Internet genes are pouring into the field of automobile financial leasing, combining Internet genes with traditional businesses. The Internet has not changed the nature of auto finance leasing, but it has affected the multi-party business of auto finance leasing. ”
Pan Pan, president of the Institute of Innovative Business of Wangjin She, pointed out that there are four major aspects of the impact of Internet platforms on automobile financial leasing. First, customer acquisition from offline to online, following the changes in consumer behavior; second, risk control online, big data risk control has become more common; third, the work of online automobile trading process has increased; fourth, the financial scene is online, and the efficiency has been significantly improved. Therefore, the rapid development of auto financial leasing is inseparable from the promotion of Internet companies and platforms in recent years.
Nevertheless, compared with traditional auto finance companies and manufacturer-based financial leasing companies, Internet leasing companies still have obvious disadvantages in asset quality and financing channels. Under the situation of gradually fierce competition, Internet leasing companies with insufficient shareholder backgrounds will face more severe survival problems.
Dongfeng Motor Co., Ltd. transferred its financial leasing business and helped its parent company Dongfeng Motor to go public
【Original】Research on customer stratification theory of auto finance
Characteristics of the car sinking market: the first purchase accounted for 79%, like domestic cars and mid-range cars, value interpersonal relationships and word of mouth
trench! Direct cash subsidy! This region encourages financial leasing companies to carry out direct leasing business and small micro and rural business
Encourage direct leasing business! Shanghai Local Financial Supervision Bureau Issued the Interim Measures for the Supervision and Administration of Shanghai Financial Leasing Companies
【Original】Guangdong restricts individual leaseback business, and Shanghai encourages direct leasing business, with only one fundamental purpose
The financial leasing industry must return to the "origin of leasing" and pay attention to industry risks and talent training
Ministry of Commerce: Will promote automobile consumption throughout the chain This year' automobile sales are expected to achieve positive growth
The historical opportunity to rent and buy has come! The General Office of the Ministry of Commerce issued guidelines on promoting automobile consumption in the commercial sector
Auto finance "painfully cut" financial leasing, supervision is becoming stricter, leaseback escape, direct leasing is good
What does it mean for the seven ministries and commissions of the State Council to jointly promote the "whole life cycle management of automobile use"?
【Original】Yongda Automobile and Xiamen Xinda transfer their financial leasing companies, how can dealer groups do a good job in financial leasing?
The General Office of the CPC Central Committee and the General Office of the State Council issued a document to carry out a normalized struggle against organized crime and evil in the fields of financial lending
[Original] matching, returning, subversion, the main tone of auto finance leasing in the next two years
Renting on behalf of the purchase is the mainstream way to buy cars in the future
Li Xiang, deputy to the National People's Congress: Give play to the role of financial leasing and promote cars to go to the countryside
The Shenzhen Intermediate People's Court's case of "renting in name and real loans" looks at the judgment standards for sale and leaseback
"After-sales leaseback" impersonating "car credit" has come to an end Guangdong has issued a notice of auto finance leasing specifications
【Original】Debunk the pseudo "brick house"! Stop scourge the auto finance industry!
After the unified supervision and the release of local implementation rules, the direction of financial leasing transformation in 2021 has been determined
The primary risk of financial leasing companies is strategic risk
Welcome to pay attention to the "Rent-to-Buy Research Institute" WeChat video number: