Editor-in-Chief | Zhong Kun
Author | Fu Yu
Edit | Chen Shuhao
Reports from car hoist circles
Although the Chinese auto market in 2021 is affected by the sporadic epidemic and the continuous shortage of chips, which has caused a certain degree of difficulties, in the adverse trend, the Chinese auto market still has a lot of upward data, such as the explosive growth of the new energy field, the market penetration rate of nearly 20%, and the sales volume of new power car companies, traditional new energy and other brands has increased significantly, etc., as well as the increase in the prestige of independent brand car companies, in addition to the market share of 6% year-on-year, there is also quality and its equivalent price. Among them, as an "independent brother", Geely Automobile can be described as indispensable, especially in terms of autonomous fuel vehicles, which further raises the ceiling of the industry. And when the time is moving into 2022, Geely has set its sights on the new energy that has been on fire last year.
The high-end camp has taken shape
Geely went one step further upwards
On February 10, Geely Automobile officially announced the brand's overall sales in January, firing the first shot of the year with 146,300 units. Perhaps some people will pay more attention to geely's self-disclosed 6% year-on-year decline when looking at Geely's sales report. However, the reason is that in addition to the early Spring Festival holiday and the impact of sporadic epidemics according to the official statement, in the overall auto market environment, it is already a "good start".
According to the sales volume of car companies that have been disclosed so far, the joint venture car companies, including several Japanese and German car companies, have a considerable decline in sales in January, of which the highest year-on-year decline reached 21.5%, and the lowest was also 3%. In the face of a number of joint ventures, Geely's year-on-year growth rate is also in the middle position. In terms of sales, sales of more than 146,000 vehicles can also make it a high position in the joint venture brand camp.
Specifically, Geely Automobile (including geometric cars) sold a total of 122833 vehicles, of which the China Star series continued the hot sales trend in 2021, and also maintained a sales performance of over 10,000 in January, and Xingyue L and Xingrui made a significant contribution to the sales of 11492 vehicles and 12109 vehicles respectively. As we have been emphasizing before, the hot sales of China Star Sequence are not only an important cornerstone to help Geely's sales, but also an important weapon for the brand to improve the quality of models and the price of bicycles, and the monthly sales of more than 10,000 yuan have further proved that it has been recognized by the market.
In addition, Geely also has an important brand, namely the Lynk & Co brand. In the 5 years since its establishment, Lynk & Co has not only completed sales of more than 600,000 yuan, but also far exceeded the price of its own brand models, and penetrated into the hinterland of the hot-selling models of the joint venture brand.
In January 2022, Lynk & Co sold 18,334 units, down 28% year-on-year. After experiencing the previous monthly sales of more than 20,000 yuan, Lynk & Co seems to have ushered in a period of weakness in the brand. But as a Chinese brand that dares to challenge the world, Lynk & Co has been challenging the world since its appearance, and the same is true in terms of sales. In overseas markets, Lynk & Co has continued to deepen the "European Plan" and "Asia-Pacific Plan", and has realized the normalization of exports to Europe and the Asia-Pacific region. Up to now, the number of registered members in Europe has reached 80,000, and 4 experience stores will be opened in France, Italy and Spain during the year. After the track won the attention of fans around the world, Lynk & Co is gradually building a global market.
Overall, in the model library, the Chinese star sequence has become the "key gentleman" of Geely Automobile, which may also be a major change for Geely Automobile in 2022. After experiencing the temptation of high-end in 2021, Geely Automobile in 2022 may accelerate the degree of high-end, mainly based on Xingyue L, Xingrui and the upcoming Staryue L Thor hybrid version, to build a more complete high-end camp of Geely Automobile. On the basis of continuing the high-end in 2021, Geely Automobile will continue to make efforts in new energy in 2022.
The layout is perfect
New energy or will speed up
In the monthly express report released by Geely Automobile, the sales performance in the field of new energy is particularly eye-catching. Geely New Energy sold 17,928 units in January, of which pure electric models increased by about 641% year-on-year, a record high. Among them, the geometric brand continued to exceed 10,000 sales in January, completing an excellent result of 10,229 units.
In addition, the Krypton brand, which was officially delivered from October 2021, has also maintained its sales steadily, delivering 3,530 units in January. Although it has always had sweet troubles due to the delivery time problem, Extreme Kr 001 still can't hide its explosive temperament, delivered 110 days, sales have exceeded 10,000, becoming another backbone of Geely Automobile's new energy sector. In addition, Ruilan Automobile, a new generation of power replacement travel brand under Geely Automobile, also contributed 1683 vehicles in January, opening up a new layout of Geely Automobile in power replacement travel.
Whether it is the geometric brand of the civilian route, the extreme krypton brand of the high-end route, or the power exchange mode that is still being explored, Geely Automobile has begun to further layout, which is also an important measure of Geely in 2022, that is, a large-scale entry into new energy.
In the face of the new force car companies have exceeded 10,000, and towards the 20,000 monthly sales of the background, in the face of Geely and other traditional car companies, many people have questioned whether the giant has lost the opportunity. But in fact, under the accumulation of fuel vehicles for decades, the existing channels, production capacity and other aspects of construction have involved more complex links, like the development of new energy like the new force car companies, for traditional enterprises such as Geely, it is almost impossible.
However, caution does not mean that It is too late for Jili. Before entering the new energy revolution in 2022, Geely has made sufficient preparations for this upcoming storm. In October last year, Geely Automobile officially released the "Smart Geely 2025" plan, and at the same time released the Geely "Thor Power" brand, from strategy to technology, geely has made full preparations for the next transformation of the company itself.
However, in addition to changes in the power of the car, new energy vehicles are also a change in the way of life, which also requires intelligence to provide a foundation for it. In the era of geely automobile's fuel vehicles, the Geely 4.0 era models represented by the Chinese star sequence quickly seized the forefront of the market, and the intelligent achievements it covered also quickly covered most of Geely's models, laying a solid foundation for the new energy field, big data collection, analysis and user-facing.
Whether it is the intelligent attempt from the era of fuel vehicles, or back to a long time ago, the research and development of power technology, at the end of 2021, Geely has enough momentum for the new transformation of the enterprise in 2022, and when the time pointer is dialed to 2022, the layout of "planned for a long time" began to show results, Geely's new energy sales increased significantly, and the year-on-year increase of more than 600% opened the prelude to this change.
Write at the end:
I am a mountain, not a stream. Before the change of industry trends, it takes courage to dare and not to dare to do the same, not only to have the courage to be stable in the face of the high-speed progress of peers, but also to have the current trend and dare to make self-determination.
High-end and new energy are not only the key to Geely in 2022, but also the key to many independent brand car companies in 2022. What is different is that Geely's high-end has reached the position of the mountainside and above in 2021, and what is more noteworthy in 2022 is the development of its new energy.
▼ ▼ ▼
Copyright Notice: Some of the pictures in this article originate from the Internet
If copyright issues are involved, please contact the author with proof of ownership and contact this official account
If you need to reprint, please apply to the background of this official account and obtain authorization
Legal Counsel: Mr. Jiang Lei of Shanghai Hansheng Law Firm