If you look closely, you will find that "following the trend" in China has become a trend.
Among other things, this phenomenon is very common in the automotive industry alone.
Many consumers buy a car based on the standard of what car to buy what car runs on the road.
From the perspective of automakers, the same is true: what cars sell well, they produce.
For example, the Hongguang MINI EV under SAIC-GM-Wuling, a popular model of the Internet celebrity, has been very popular since its listing, ranking first in the sales of new energy vehicles in China.
In this way, The Wuling Hongguang MINI EV has become the object of imitation by many car companies.
Among them, including Chery QQ ice cream, which was launched at the end of last year.
Chery QQ used to be a very good-selling model in China. It is also the best-selling of this Chery QQ that has laid the foundation for Chery Automobile's former position as the leader of its own brand.
Last year, when I saw that Chery QQ was about to resume production, my heart was full of expectations for this car.
But when it did come, it disappointed me.
Because, QQ ice cream, whether it is the appearance or interior, can be said to completely imitate the design of the Hongguang MINI EV, and can't see a little of what it used to be.
If you change to other car manufacturers, I think even if it is an imitation of the Macro Mini EV, it is nothing.
No matter how Chery says it, it can also be regarded as a mainstream independent brand car company. Nowadays, it is necessary to imitate Wuling, which is lower than its own positioning, which is somewhat eye-popping.
Also, in terms of price, QQ Ice Cream is also very close to the Hongguang MINI EV.
It is such a car, after the listing of many media have cheered for it, saying that QQ Ice Cream is the strongest opponent of Hongguang MINI EV.
Chery Automobile also seems to be full of confidence in QQ ice cream. There is a great trend of "taking other people's roads, leaving others with no way to go".
In the past two days, SAIC-GM-Wuling and Chery Automobile have also released their respective sales data for January this year, let's take a look at the sales of this QQ ice cream that is known as the benchmark Hongguang MINI EV.
According to the data, Chery QQ ice cream sales in January were 9984 units.
Let's look at the sales of the Hongguang MINI EV, which sold 36,762 vehicles in January.
After doing the math, QQ ice cream sales are only 27.1% of Hongguang MINI EV.
In other words, Hongguang MINI EV sales in January were 3.68 times that of QQ ice cream.
As early as the end of last year, Chery officials announced that the order volume of QQ ice cream had exceeded 70,000 units.
Looking at the actual sales volume now, the gap between the order volume and the advertised order volume of the manufacturer is too large.
In addition, Chery officials also set a sales target for QQ ice cream this year: 300,000 vehicles.
However, according to the current sales progress of QQ ice cream, not to mention the annual sales of more than 300,000, even if the annual sales of 150,000, it is a big challenge for QQ ice cream.
Finally, do two small surveys: Do you think QQ Ice Cream will become another blockbuster model after the Hongguang MINI EV?
For the same price, if you were to choose between the two cars, who would you buy? Welcome to leave a message interactive.
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