In February 2022, GAC Honda, which has entered its 24th year of development, ushered in a historic "highlight moment": through the strong release of the internal driving force of the system, GAC Honda achieved a cumulative production and sales of 9 million units with high quality, becoming the first enterprise under the GAC Group to exceed 9 million units in cumulative production and sales.
Overcoming severe challenges, Guangqi Honda has taken a key step towards the successful production and sales of tens of millions of yuan, which ultimately comes down to the concentrated outbreak and strong release of the driving force within the system after years of experience.
Guangqi Honda achieved a total production and sales of 9 million units
Supply and marketing structure tension into "DinghaiShen needle", Guangqi Honda to achieve "supply and stable production"
With years of solid system operation, the structural tension of SUPPLY, production and sales of GUANGQI Honda has become the "Dinghai Shen Needle" of the enterprise under the severe situation, helping to achieve the results of "ensuring supply and stable production" in 2021 - the annual production and sales of more than 780,000 vehicles, laying a good foundation for the cumulative production and sales of 9 million units, which is also a strong embodiment of the concentrated outbreak of the internal driving force of the Guangqi Honda system.
Under the concept of "ensuring that the epidemic is 0, striving for one more part and producing one more car", Guangqi Honda has provided "as many vehicles as possible for customers", giving full play to the advantages of the system, and establishing a resilient and tense and long-term sound production guarantee mechanism through precise control of the supply chain, flexible scheduling of production lines, and coordinated cooperation at the sales end, ultimately ensuring stable production and steadily improving production and sales.
In the face of supply problems, GUANGC Honda has taken multiple measures to integrate resources and cooperate with suppliers to ensure the supply of parts to the greatest extent. On the one hand, the field of parts procurement and supply is fully implemented in the field of refined management, and the responsibilities are clear and specific to people. On the other hand, by strengthening efficient linkage, we will work with suppliers to overcome difficulties, find better technical paths, and actively deploy parts on a global scale, promote the localization of parts, and strive for more resources for production.
In the face of uncertainties caused by insufficient parts supply, GUANGC Honda's production system has also shown extremely high scheduling efficiency and operational tension. The production line always maintains a rapid response, rolling adjustment of the production rhythm, according to the supply of parts and the feedback of the market demand of the sales terminal, flexibly adjust the production arrangement of the model, and quickly convert the incremental supply of parts into output and supply the market. At the same time, the changes in the production rhythm of the whole vehicle are updated to the sales channel in real time, and each link gives full play to the synergy ability, optimizes the allocation of vehicle resources, and tries to meet the needs of users.
Supply, production and sales linkage, to meet the needs of users
The high-quality operation of the whole system escorts the production and sales of Guangqi Honda
If the tough tension reflected in the supply, production and sales structure under the severe situation is the concentrated embodiment of the internal driving force outbreak of guangqi Honda system, then the high-quality operation of the whole system in the era of change is the fundamental place for the strong release of the internal driving force of the system.
The steady management system allows Guangqi Honda to build a rapid response ability in the face of market risks, and gradually forged an excellent reputation of "one day Wide Capital, Lifelong Broad Capital". As a result, Guangqi Honda has also become a high-quality travel partner for customers and a corporate model for long-term market demand.
Release the "technical internal drive" and gain high recognition with the boutique strategy
Since its establishment in 1998, GUANGQI Honda has always adhered to the product strategy of "all models are boutique", and has successfully created a number of star models with super internal driving force of the system, and the strong market demand of "hot sales on the market" has also become a strong driving force for GAC Honda to achieve higher production and sales.
Releasing the "technical internal drive", GUANGC Honda has taken advantage of Honda's global advanced technology and has formed an all-power matrix covering naturally aspirated, turbocharged, hybrid, plug-in hybrid and pure electric, with a lineup covering all types from cars to SUVs and MPVs. Insight into the future trend of intelligent networking, GUANGQI Honda is also constantly improving the Honda SENSING safety super sense intelligent driver assistance system, in 2021 to introduce Honda's latest Honda CONNECT 3.0 intelligent guidance interconnection system, and install it in the new ACCORD, new CRIDER, integra and new ODYSSEY and other models. Let more users enjoy the new ecology of convenient and safe intelligent travel. With this boutique strategy, Guangqi Honda has gained high recognition from customers and steadily increased production and sales.
A number of star models are intensively renewed
Release the "intrinsic drive of quality" and reach trust with long-termism
Behind the 9 million units of the number, it confirms a long-term adherence to the principle that Guangqi Honda has always been adhering to the corporate philosophy of "respecting people" and taking the creation of high-quality products that are "most suitable for China" as the underlying logic of production and manufacturing.
Releasing the "quality internal drive", as early as 2008, Guangqi Honda broke the industry's "closed door test" practice and opened the car-to-vehicle test for the first time, which became a pioneer in the field of automotive safety. In order to adapt to the use environment throughout the country to the greatest extent, each model produced by GUANGQI Honda has experienced a unique dual limit verification mode of "extreme environment" + "extreme working conditions" to fully protect the travel needs of customers; GAC Honda has also established the extraordinary goal of "120% pass rate", and through the IQS evaluation post independent of the production line, it has carried out extremely strict verification in 9 areas and 218 projects such as appearance, interior and power response. The high standards and high quality of the leading industry have made customers trust and choice for Guangqi Honda.
And this quality gene has been implemented since the beginning of the company - as early as 1999, in the evaluation organized by Honda, the quality of the Accord sedan produced by Guangzhou Honda ranked first among all Honda's overseas factories. In 2020 and 2021, Guangqi Honda won the J.D. Power China New Car Quality Research (IQS) ranked first among mainstream car brands.
24 years of steady development, 24 years of quality adherence, "Guangji made" gold signboard is the market to give Guangqi Honda a medal of glory, but also gave Guangqi Honda a stronger confidence in the future production and marketing.
Guangqi Honda's strength was crowned first in the J.D. Power SSI, CSI, IQS, and DAS rankings
Release the "service internal drive" and broaden the user base with "beyond expectations"
Behind the continuous improvement of production and sales, in addition to continuously providing products that meet the needs of the times, there are also marketing and services that have long "exceeded customer expectations".
As the pioneer of China's "four-in-one" sales and service model, Guangqi Honda has always been committed to providing consumers with "the joy of buying", ranking J.D. for many years. Power China Sales Service Satisfaction Study (SSI) is at the forefront of mainstream car brands – in recent years, it has won two championships and a second place in three years. In 2021, in addition to winning the first place in IQS (new car quality), GUANGQI Honda was crowned J.D. Power SSI (Sales Service Satisfaction), CSI (After-Sales Service Satisfaction), and DAS (Dealer Satisfaction) ranking first, to achieve a grand slam, with excellent product and service quality to win authoritative recognition.
With the same frequency of the times, Guangqi Honda also pays attention to in-depth communication with consumers and innovative marketing methods, accumulating a larger "private domain traffic" reservoir for the efficient landing of production capacity. Since its release in 2019, the value of Guangqi Honda's new service brand "Fun Link Chuangxiang Car Life" has been continuously deepened, the number of members of the member platform "FUN Enjoy" has exceeded 3.52 million; the cloud showroom has provided one-stop services for car viewing, consultation and car purchase for more than 2.7 million consumers; relying on the GUANGQI Honda APP, it has built a factory-store-customer trinity user operation platform, and the community heat has continued to rise. Guangqi Honda's high-quality service allows more users to choose GUANGQI Honda's products and continue to "activate" higher quality production and marketing improvements.
Guangqi Honda Digital Cloud Showroom
Release the "brand internal drive" and use the co-creation culture to make car owners "become" loyal fans
The production and sales of 9 million units are not cold data, and it is a real car owner who finally arrives. Today's cars have gone beyond the functional level of transportation tools and become people's life companions, Guangqi Honda is not satisfied with reaching a trusted supply and demand relationship with customers, but to truly "be together" with customers, and the brand and users form an intimate relationship of mutual attraction with empathy and co-creation.
Releasing the "brand internal drive", GUANGQI Honda has opened up industry initiatives for many times: established an automotive culture organization "Dream Peer Club" to promote the development of local automobile culture; established the largest private team - "Dream Racing Team" to help more players who love speed realize their dreams; held a fan festival - GUANGQI Honda Dream Festival, which will become a rare platform for car life co-creation that truly unites car owners and fans in the industry, and become a "love gravitational field" that gathers fans' love.
Under the challenge of the industry, GUANGQI Honda has steadily moved upward through the strong release of the internal drive of the system, which is derived from the love energy of GUANGC Honda's owners and fans. Founded 24 years ago, GUANGQI Honda has always spared no effort to support and motivate car owners and fans to realize their dreams, while deeply understanding their needs, love and desires, and responding to demand and continuously launch products and services that meet their needs, so as to get more love from car owners and fans. And this love eventually became the strongest driving force within the GUANGQI Honda system. Through such a deep link with customers, Guangqi Honda has also gradually shaped a strong brand force, which has consolidated a more solid value core for the promotion of production and marketing.
2022 Guangqi Honda Manic Dream Festival
Full blooming future growth, Guangqi Honda is moving towards a cumulative production and sales of tens of millions
Today, Guangqi Honda has achieved a cumulative production and sales of 9 million units, which is not only an increase in quantity, but also a self-evolution that never stops. With the landing of the double carbon target, Guangqi Honda is also comprehensively accelerating the electrification transformation and moving towards the cumulative production and sales target of 10 million.
The introduction of the e:NP1, the first pure electric vehicle of the e:N series, means the beginning of a new era in Guangqi Honda's electrification business. The evolution of products and technologies will also be accompanied by the synchronous evolution of production layout: from the Huangpu factory where quality technology is precipitated, to the green Zengcheng factory that achieves "zero wastewater discharge", to the third plant with wisdom and efficiency, Guangqi Honda will continue to put into operation a new factory of pure electric vehicles with high efficiency, intelligence, low carbon and environmental protection, and create a new future in line with the pace of the times.
GUANGQI Honda e: NP1
The tide is rising and the sea is wide, and it is time to set sail. Standing at a new starting point of accumulating 9 million units of production and sales, GUANGQI Honda will continue to release a strong internal driving force of the system, strive to challenge the higher goal of accumulating production and sales of tens of millions of vehicles, and strive for the 2030 vision of "creating and enjoying the infinite possibilities of mobile life for you", and constantly create a better car life with innovation, quality, responsibility, dreams, and car owners and fans, and open up a more brilliant future.