A few days ago, we learned from the official that Chery Holding Group sold 107,710 vehicles in January, an increase of 20% year-on-year, a record high in the same period of history. In January, 87,040 units were sold in batches, up 11.8% year-on-year. Among them, 26,900 units were exported overseas, an increase of 60.9% year-on-year;
It is worth mentioning that the sales of new energy vehicles were 20,635 units, an increase of 179.6% year-on-year.
Specifically, new energy passenger cars were driven by small ants, QQ ice cream and other models, with sales of 19,431 units in January, a substantial increase of 189.8% year-on-year. Among them, Chery QQ Ice Cream, which was listed in December 2021, achieved sales of 9984 units in January, an increase of 19% month-on-month. According to statistics, the cumulative orders of QQ ice cream have exceeded 70,000, becoming a well-deserved "dark horse" at the beginning of this year.
As a mini pure tram with an entry price of less than 30,000 yuan, Chery QQ Ice Cream is very exquisite in both internal and external design and details, and it also has incomparable unique features of the same level in intelligent configuration and space.
In addition, QQ ice cream also provides a wealth of body colors, a variety of personalized pulling flowers and wheels with cartoon elements, which makes it not only a means of transportation, but also a symbol of the user's personality trend, becoming a very affinity national trend.
In the opinion of the car review agency, Chery's intention to launch QQ ice cream in a timely manner is very obvious, on the one hand, it is to revive the classic car name "QQ"; on the other hand, it uses the innate advantages of small cars to compete for the blue ocean market of new energy, further increasing its own weight.
Judging from the current results, Chery is betting on the treasure this time.