In January 2021, the Internet field gave birth to the largest acquisition business to date, and even the world's largest acquisition, that is, the acquisition of Activision Blizzard, Microsoft successfully acquired Activision Blizzard for 68.7 billion.
Why Microsoft chose to acquire
As we all know, the current life pressure is huge, many young people are very keen on the way to relieve their own pressure through the game, and with the continuous improvement of science and technology, the sense of experience of the game is becoming more and more outstanding, which also makes the game an indispensable part of people's daily life, therefore, the game market has a huge economic value, almost has become the consensus of people, but Microsoft in the field of games in the industry is still not excellent, and many excellent manufacturers, such as Tencent and Sony are very far apart, Therefore, if Microsoft wants to enter the game market, the best and fastest way is to rapidly expand its strength through acquisitions, and Microsoft's acquisition of Activision Blizzard has also successfully become one of the giants of the world's game companies. In fact, at this point, Tencent is the same, they are also because of the acquisition of many game companies, they have gradually developed the scale of the present, becoming the leader of the entire game industry.
The emergence of a new concept metaverse
In recent years, the concept of the game field continues to be updated, the virtual reality field as a game industry derived from the technology, has been profitable in the market, through the simulation of reality to make the game experience further improved, and now the hottest is undoubtedly the upgrade concept of virtual reality technology, that is, the metaverse concept, it is more like an advanced version of virtual reality, so that people can live in the world they want to create a way of play, which is undoubtedly extremely tempting, Therefore, Microsoft's sky-high acquisition of Activision Blizzard is also to make a preemptive action for the emerging field of the meta-universe and prepare for the next round of market dividends.
Why Activision Blizzard failed
Activision Blizzard was originally in the development prospects of the game industry is very good, unfortunately, the game field of upgrading speed is too fast, if you can not keep up with the trend of the times, make a game in line with the public, so long easy to fail, for example, for now, the mobile game market is far greater than the online game, people are more inclined to short-term, strong experience of mobile games, and Activision Blizzard did not transform in time, did not seize the dividends of the market, so it can only step by step to failure.
Whether Blizzard can make a comeback
If you look at the 20 years of time, Blizzard's position in the game industry is absolutely extraordinary, Blizzard's product World of Warcraft is definitely a generation will never forget the memory, at that time this game can be said to be a must-have for every computer, until now there are a large number of sought after users, and the most important point is that Blizzard's game production has greatly affected the future game mode and concept, such as the most basic game operation process, as well as the basic gameplay of the game, Many games today can see the shadow of World of Warcraft, and it can be said that to a certain extent, Blizzard defines this type of game.
However, with the continuous development of the game, Blizzard has not been able to keep up with the pace of the times, but has been playing the card of affection, did not launch more works that adapt to the rhythm of the game industry, and repeatedly are the evolutionary versions of those games, and the young people who were keen on Blizzard games at that time are now basically at the age of supporting their families, and there is little time to play these old games, so the online rate of games produced by Blizzard has always shown a downward trend, and only a few short-lived works support Blizzard.
The acquisition of Blizzard in prison is now the best ending, and I believe that Blizzard can return to its original heart after obtaining a lot of funds, and once again bring us excellent works that can carry the memories of a generation.