A tank 300 conqueror version, the official guide price is 213,800, the car dealer collects nearly 230,000, and the resale sells more than 240,000. This kind of storyline, which was supposed to happen to subaru BRZ and Toyota 86, appeared on tank 300. Of course, this does not mean that this model has a high retention rate, but only that in the current second-hand car market, the tank 300 is quite popular with consumers.
Since the outbreak of the epidemic in 2020, the global chip market has been in a state of shortage, which has also led to major car companies to stop production and reduce production, and some brand models have been in short supply. In this context, the used car market has also become hot. According to data from the China Automobile Dealers Association, in 2021, the mainland's used car trading volume reached 17.585 million units, an increase of 22.6% year-on-year. The proportion of used car transactions in new car sales reached 0.67 in the whole year, a record high.
The BBA is still a bountiful treat
Just after the Spring Festival holiday, the Reporter of China Times visited a number of second-hand car trading markets in Beijing for several days and learned that since last year, second-hand car sales have been rising, in addition to the Tank 300, which is popular with consumers, BBA is still the darling at this stage. For example, a 21-model BMW X3 luxury suit version, the official guidance price is 389,800, and the second-hand car merchant offer is as high as 370,000, and even if you have money a few years ago, you can't buy it.
The same situation has also occurred in some joint venture models that have been discontinued, such as the Honda Accord 2018 flagship version, the official price of the new car was 229,800 in that year, and now the price of used cars fluctuates around 190,000-210,000, which is close to the official guidance price of the 2022 new car. In addition, the price of second-hand cars in 2018 and 19 Toyota Prado is even 50,000 yuan higher than that of new cars.
The most outrageous is the Mercedes-Benz big G, due to the shortage of chips, now a big G to the conventional price increase of hundreds of thousands, plus hundreds of thousands, has reached the point of exaggeration. As Luo Lei, vice president of the Used Car Dealers Association, said: "Since June last year, the average transaction price of used cars in China has climbed by about 20%. Among them, the popular models are particularly prominent, and the sub-new cars of the middle and high-end models even appear 'upside down' phenomenon. ”
(Most of the used cars in the market are BBA models photo by Liu Kai)
However, the prices of all models are not so exaggerated. Second-tier luxury brands such as Lincoln, Infiniti, and Hongqi have increased prices, but they have not fluctuated significantly. Therefore, most used car merchants have begun to focus on BBA models, at least for a period of time now and even in the future, BBA will be the "hard currency" in the used car market.
Mr. Wang, a second-hand car dealer, said that the more popular BMW 3 Series, Lexus ES, Audi RS and other models sold on the market now need to increase the price by tens of thousands or even hundreds of thousands of yuan, and it will take a long time, and some 4S stores still have to shake the number. Buying from the second-hand car market is much faster, the demand is more, our car price will be raised, and the price will naturally be high. "It's just the beginning of the year, not many people are buying a car, and in another month, the quasi-new cars on the market may be more expensive."
There are no cars to buy for new energy models
Compared with fuel vehicles, new energy models show a trend of no cars to buy, and the reporter only saw a few Teslas during the visit. At the same time, the reporter also found that second-hand new energy vehicles are basically in a state of no one, which also reflects that the depreciation rate of new energy models is not optimistic, although they are still sought-after at the new car level.
The reporter learned that the pick-up cycle of Weilai Automobile is about 4-8 weeks, Xiaopeng is about 2-4 weeks, and the ideal is up to 7 weeks. The pick-up cycle of other models like the Zero-Run T03 is also lengthening. The same is the shortage of new cars, why can't new energy vehicles be reflected in the second-hand car market? The reason is also because the depreciation is too fast. According to the new energy vehicle retention rate report released by the China Automobile Dealers Association, the one-year retention rate of THE NIO ES6 is 78.12%, the BYD Han EV is 76.06%, the Tesla Model 3 is 73.35%, the Xiaopeng P7 is 72.59%, the ideal ONE is 71.10%, and the WEILAI ES8 is 62.98%, which is far from the fuel vehicle market.
For most second-hand car dealers, the proportion of funds received by the car is very high, and a larger amount of money is needed to circulate, and the car in hand must be sold at the fastest speed in order to make a profit through the price difference. Their biggest fear is that the car will be brought back, but it won't be sold.
A second-hand car salesman told reporters that although many consumers are not exclusive to new energy models now, there is not so much demand for second-hand new energy vehicles. "I once received a Tesla Model 3 before, and although the car was in good condition, it took 5 months to sell it. Now I really don't dare to collect new energy used cars anymore, I can only use the consignment model, the seller puts the car here, and then pays the owner of the car when there is a customer. ”
In addition, for some potential customers of used cars, the purchase of new energy used cars also needs to bear risks. For them, what needs to be considered is how long the battery can have in their own hands. A consumer who came to buy a second-hand car told reporters that it is better to spend hundreds of thousands of dollars to buy a new energy car that others have driven than to buy a new car directly, and now the second-hand ones are not easy to sell, if they want to sell it later, it is not easy, it is not as good as buying a fuel car.
Car dealers dare not touch, consumers dare not buy, has become the status quo of new energy second-hand cars. In addition, the lack of after-sales security system is also a major problem in the depression of the new energy used car market. From the perspective of supporting facilities, new energy vehicle companies on the market will install charging piles for consumers for free, but this service is not enjoyed by second-hand car owners. This also reflects the need to improve the after-sales service of new energy second-hand cars.
As far as the current situation is concerned, the new energy used car market is indeed cold. However, fuel vehicles have matured the market with a hundred years of development, and new energy has just emerged, and there are broad prospects for development. At present, some new energy vehicle companies have also begun to solve the quality assurance problem of new energy used cars. For example, Weilai Automobile released the used car business system; SAIC Motor group set up a used car certification center. Liu Xiaoshi, executive deputy secretary general of the China Electric Vehicle 100 Association, said: "With the increase of electric vehicles, the volume of second-hand transactions of electric vehicles will also increase significantly, and it is expected to reach 200,000 or even higher in 2025. ”
Responsible Editor: Li Yan'an Editor-in-Chief: Yu Jianping