Recently, Alpha Romeo officially released the first new energy SUV model - Tonale. The new car is positioned as a compact SUV.
There is no doubt that for the Chinese automotive market, SUVs will be a guarantee of sales and a development trend for global consumers. Similarly, "new energy" is also the main trend of global automobile development.
Although Alfa Romeo's brand recognition in China is not high, the previous introduction of domestic Giulia and Stelvio, although it has received a lot of applause from fans, but the relatively high official guidance price, in front of the first-line luxury brands with high brand recognition, is indeed a bit "applauded".
And this Tonale, in the overall styling design to continue the fans like the shield grille and other brand design elements, 4528 * 1835 * 1604mm more mainstream size positioning and power collocation, will undoubtedly make the attractiveness of the model a lot enhanced.
In terms of power, the new car will be available in fuel version as well as plug-in version models to choose from. Whether Tonale can fuse hybrid and motion is not difficult for Alpha Romeo. However, the accumulation of quality stability and word of mouth and the laying of after-sales outlets still have a certain gap with mainstream luxury brands.
Write at the end
What worries CAR brother is that at present, in addition to mainstream luxury brands such as Mercedes-Benz, BMW, Audi, Lincoln, Lexus, etc., the rest of the luxury brands are still relatively weak in model sales due to differences in brand recognition, even if the product positioning is close to the people, which happens to be the shortcomings of Alpha Romeo. In addition to giving products suitable for the domestic market, Alfa Romeo is also indispensable for reasonable pricing and the accumulation of model reputation. As for whether Alfa Romeo can obtain a drainage effect similar to that of Porsche Macan through Tonale, CAR believes that there is still a long way to go.