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"Orange and Citrus" in chinese brand MPV

"Oranges born in Huainan are oranges, born in Huaibei are oranges", this is a well-known and profound saying of women and children, the same plant due to the environment, water and soil caused by the fruit is sweet, while the other is astringent. This very different result is indeed very easy to provoke people to think about similar things and phenomena.

"Orange and Citrus" in chinese brand MPV
"Orange and Citrus" in chinese brand MPV

In Che Wenyi's view, there are two main reasons why roewe iMAX is not satisfactory:

"Orange and Citrus" in chinese brand MPV
"Orange and Citrus" in chinese brand MPV

In fact, MPV is a very special market segment, and the polarization of demand is more serious. Entry-level and cost-effective MPV sales have been good, such models represent more of the "vehicle" just need; and high-end product sales are also very good, they represent a "symbol" of the goods, its attributes are more "to show the identity" service of the non-rigid demand.

Products in the middle part are difficult to shine, so like the Honda Odyssey and Alexand that entered the market earlier, no matter how the product force changes, the market sales volume is not volatile.

"Orange and Citrus" in chinese brand MPV

Note: Images are from the Web

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