As the 2022 calendar unfolds, Ferrari, the world's leading luxury supercar brand, ushers in a landmark year – coinciding with the 75th anniversary of the Prancing Horse brand and Ferrari's 30th spring and autumn of Ferrari's entry into the Chinese mainland market, in celebration of this historic node of double significance, the Prancing Horse brand officially released the "Thirty and "Jump"" theme slogan, the 30th anniversary logo and a warm-up promotional video.
Ferrari has always been committed to excellence in design, engineering and production, for every Prancing Horse enthusiast to create a set of personality and excellent performance in one of the masterpieces of supercar, and has become synonymous with supercars worldwide.
In 1992, Comrade Deng Xiaoping toured the south and delivered an important speech, which played a key role in promoting China's economic reform and social progress in the 1990s, and China's reform and opening up ushered in a magnificent second wave. Ferrari also received its first order in Chinese mainland this year – the famous entrepreneur Mr. Li Xiaohua purchased a Ferrari 348 TS to become China's first jumper owner, thus ferrari officially began a new journey in the Chinese mainland market.
With an exhilarating roar from the new Ferrari 296GTB race track, the warm-up promo recalls the wonderful moments of Ferrari's 30 years in China from the first perspective of jumping car fans. The visual expression full of wisdom and ingenuity integrates the brand core of "classic heritage, passion, innovation, exquisite craftsmanship and team spirit", implying Ferrari's original heart and unswerving pursuit of excellence.
Ferrari China 30th Anniversary Theme Logo and Slogan
Inspired by the Prancing Horse Supercar's iconic gearshift panel and checkered flag design that symbolizes the spirit of the track, the 30th anniversary logo is a clever combination of the numerals "30" and the Chinese character "Thirty". The theme slogan "Thirty and "Leap"" is derived from the "Thirty and Standing" in Confucius's "Analects of The Analects of Government". "Thirty and Standing" advocates that 30 years old is one of the most important stages in life, and should have settled down, have achieved initial achievements, and have clear goals and dare to take responsibility. Ferrari, which has been in the Chinese mainland market for 30 years, is at this critical stage.
For 30 years, Ferrari has been bringing its latest models full of technological innovation and design, as well as its globally unified and respected customer service, to The Leaping Carriage fans in China, and together with them, they have created many unforgettable moments and new achievements. Today, the Chinese mainland market is not only the core area of the Ferraria-Pacific market, but also plays a pivotal role in the brand's global strategy.
Along the way, Ferrari is well aware of the responsibility and commitment it has shouldered, and is grateful for the long-term support and trust of Prancing Horse fans. Ferrari's 30th anniversary theme slogan "Thirty and "Jump"" is intended to move from "Stand" to "Jump", not only "Stand" and deeply cultivate the Chinese mainland market, but also "leap" together with Chinese car fans.
Ferrari China's 30th anniversary kicks off with a year of exciting events. Join hands with Chinese fans, leap to a higher realm, and embrace a better future. Thirty and "leaping", not only thirty, but also thirty.
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