When it comes to domestic TV brands, everyone may have brands such as Changhong, Skyworth and Konka in mind, but unfortunately, in the top three global TV sales brands in 2021, only one domestic TV brand has been shortlisted, and it is not any of these 3, so who can successfully break into the top three?
Nowadays, the domestic demand for TV home appliances may not be particularly strong, most people, especially young families, will often choose to buy a projector to replace, but this does not mean that the domestic TV industry has declined, according to international TV sales statistics, in 2021 TCL successfully climbed the third place in global TV sales.
Throughout 2021, the world has sold a total of 174.5 million TV sets, and the sales of domestic TV brand TCL have 23.3 million units, which is not only the third in the world, but also the first in domestic sales.
Once in the domestic TV sales market, Changhong, Skyworth, etc. are all well-known brands in the industry, but now they are all surpassed by TCL, not only ranking 10 in the world, but also not much popularity in China.
The sales of TCL28 million units broke the highest sales record since 2019, and even the statistical agency of the list predicted that this year due to the frequent holding of various sports events in the world, it will further increase the sales of TV products.
It is worth mentioning that the rise of TCL this time has also successfully left a series of foreign brands behind.
For example, Japan's Sony, which has always occupied a large share in the TELEVISION industry, has been completely reduced to the sixth in the world because it has been surpassed by TCL by 8.8 million units.
Xiaomi, which has been making greater gains with TV products, also lost this time, lagging behind TCL by nearly tens of millions of units, ranking 5th in the global list.
And it is worth mentioning that the local TV brand Hisense has not been able to lead TCL in sales this time, ranking fourth in the world with a sales performance of 19.8 million units.
However, although TCL is strong and has defeated Sony and Hisense, it still has two strong opponents in the market, namely the list of top three stars and the runner-up LG company.
The two Korean companies generated sales of 41.6 million units and 26.7 million units, respectively, far exceeding TCL's current strength.
The reason why Samsung and LG can take a strong lead is that they have a comprehensive control over the research and development technology of TVs and product parts.
Since the 1990s, Korean-made TV products have begun to emerge, when many Korean companies such as Samsung and LG have even focused on developing related accessories.
So that today, South Korea's technology in this field has taken the lead, and other brands have opened up a big gap.
Moreover, Samsung and LG have also made a global reputation through screen panels and semiconductor chip products, so TCL is still in a slightly weaker position in this regard.
However, this does not mean that domestic TV sets will never emerge, because TCL has sales channels in Japan, Australia and Europe and the United States, so even the demand for TCL products in the European market is still very strong, so TCL still has a large sales growth space in the future.
Moreover, TCL has also cooperated with Suppliers such as Huaxing to form an exclusive TV production industry chain, which can ensure the supply and production of products.
At the same time, there is also a news that can make people feel very excited, from 2019, TCL has continued to narrow the gap with the strength of Samsung and LG, so that by 2021, TCL's 3 smart displays have been on par with LG's products.
Among them, there is a miniature display, TCL has obtained 90% of the global market share, basically has laid a monopoly market situation.
Therefore, in the face of fierce market competition in the future, TCL still has a large competitive capital to participate in.
Moreover, compared with LG and Samsung, TCL also has a unique market advantage, that is, backed by the Chinese consumer market, and now the consumption level and consumption capacity of Chinese consumers are obvious to all in the world, and most companies are actively opening the Chinese market.
It is not difficult to imagine that if it can get the support of Chinese consumers, TCL's future sales will have more powerful potential to be developed.
According to TCL's plan this year, in the next 3 years, the company will invest a total of 2 billion yuan, on the one hand, to expand the production line, on the other hand, to create more high-end products.
In the future, in the field of television, can domestic brands occupy a dominant position in the world? Do you have any good opinions?