laitimes

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

Recently, lithium carbonate, as a battery raw material, is soaring, and the subsidies for new energy vehicles are also declining, so many new energy vehicle companies have also raised prices. But can you think of it? As the third oldest electric vehicle, Wuling did not raise the price of MINIEV, but chose a model called Wuling NanoEV. At present, the price of Wuling NanoEV has increased by 3,000 yuan, and the price range has been raised from 49,800 yuan - 59,800 yuan to 52,800 yuan - 62,800 yuan.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

How a car that doesn't sell well rises in response to the sound, we have to start with the model itself. The Wuling NanoEV is the first two-seat new energy model of the Wuling brand launched by SAIC-GM-Wuling, and is a new member under the global small pure electric vehicle architecture. In order to further cater to the aesthetics of young people, Wuling NanoEV launched the Disney Crazy Animal City limited model on September 29, 2021, which was officially launched at the Tianjin Auto Show, with an official price of 59,800 yuan and a limited edition of 5,000 units. Loved by many young consumers. On November 17, 2021, Wuling NanoEV was officially launched, providing three versions of the Fun, Love and Disney Crazy Animal City limited editions, with the official guidance price of 49,800 yuan, 54,800 yuan and 59,800 yuan respectively.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

It is worth mentioning the Wuling NanoEV shape, the front face is fully enclosed design, with the black trim of the front bumper, the new car is 2497/1526/1616 mm in length, width and height, and the wheelbase is 1600 mm. The tail shape is simple, the split tail light design is clever, the brake lights and width indicator lights are arranged around the rear windshield, and the rear fog lights and reversing lights are arranged on both sides of the rear bumper, and an irregular quadrangular design is added. In terms of daily transportation, it is indeed a good choice.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

Wuling NanoEV provides a variety of body colors such as e-sports white, hip-hop blue, hip-hop yellow, and digital gray for consumers to choose. In terms of interior design, color matching and materials, Wuling NanoEV combines the positioning of "Couple Car" and the preferences of the pan-Z era crowd, and adopts the dual color interior design of hip-hop blue, hip-hop yellow and digital gray. The suspended open center control is embedded in the cockpit for a stylish look. In terms of details, the door armrests, special hooks and card slots, and hidden spaces in the passenger seat can meet the various storage needs of the car.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

Wuling NanoEV is equipped with battery heating and intelligent thermal insulation functions, App-machine interconnection, one-click control to query vehicle status, intelligent power replenishment, appointment charging, etc. The vehicle is equipped with ramp assist, low-speed pedestrian warning system, rear reversing radar and tire pressure monitoring system as standard. In the power part, the Wuling NanoEV is equipped with a front-mounted single motor with a motor power of 24 kW, a maximum torque of 85 N m, and a lithium iron phosphate battery with a capacity of 28 kWh.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

In terms of battery life, the new car NEDC comprehensive working condition cruising range of 305km, can be directly charged using the household 220V three-plug power supply, can also be equipped with an optional 6.6kW high-power charger, the car also supports fast charging, 4.5 hours can be fully charged. At the same time, the power battery of Wuling NanoEV is equipped with low temperature pre-heating technology and battery insulation function, dustproof and waterproof performance to IP67 level, with active safety protection function, insulation fault alarm and short circuit protection and other functions, can cope with low temperature in winter, rain and snow bad weather and other issues, to ensure charging and car safety.

Wuling NanoEV should raise prices in response, can it reverse the decline in sales with low market recognition?

Many consumers may think that the price increase will also improve the performance of the vehicle, but according to the current relevant information, the price increase has not adjusted the configuration. As a more personalized model, the Wuling NanoEV itself does not have much cost performance to speak of, and it is normal that the sales volume is very poor. After further pushing up the price, it may not matter to Wuling, for Wuling, Hongguang MINIEV is the biggest seller. Under the attack of chery QQ ice cream, scenery MINI and many other homogeneous models, Wuling will inevitably face greater sales pressure.

"Copyright notice: This article is myauto original article, has been through the blockchain technology for copyright certification, we welcome cooperation, but prohibit any form of adaptation and reproduction plagiarism, violators will be held legally responsible!"

Read on