Today is February 8 is also the eighth day of the Chinese New Year, the strong New Year flavor has not yet dissipated, Dongfeng Honda also posted the report card of January 2022: single-month sales reached 77385 units, an increase of 107% year-on-year. To say that it is a "opening red" or a victory in the first battle, to some extent, the market performance of Dongfeng Honda is still relatively stable, and its main sales models have not disappointed.
As one of Honda's representative car companies in the Chinese market, dongfeng Honda's many models have a large voice and market position in the market, not only the market position is stable, but also, in the market segments to which they belong, they all have market performance that makes competitors of the same level envious. In particular, CR-V, after experiencing the baptism of the car market, its market heat is even higher.
In the past 2021, Honda CR-V not only won the annual sales championship of joint venture brand SUVs, but also had an average monthly sales of 16,709 units last year, and its strong market performance has brought greater market pressure to competitors such as Toyota RAV4, Nissan X-Trail and Veranda. In the past January, CR-V sales were 25,000 units in a single month, compared with 19,857 units sold in December last year, a significant month-on-month increase.
The market positioning is the compact SUV honda CR-V, in the market segment, its competitors are basically more powerful, such as Haval H6, Changan CS75 PLUS, Geely Boyue, BYD Song PLUS DM-i, RAV4, Haoying and Veranda, etc., are CR-V does not dare to underestimate the strength of the model, although the CR-V market performance is good, but the pressure it faces is not small, so in the cruel market competition, CR-V does not dare to take it lightly.
In addition to the eye-catching market performance of CR-V, Dongfeng Honda's XR-V and Civic sales are also good. In January, XR-V sold 17,000 units a month, up 103% year-on-year, and Civic sold 16,000 units a month, up 118% year-on-year. The market positioning is the Civic of the A-class sedan, everyone is very familiar with it, "seconds and seconds of air" is its famous label, many of the main sports cars want to break the wrist with the Civic, but there are not many competitors that can really win the Civic.
The market positioning is the XR-V of the small SUV, which is also the sales hegemon in the market segment to which it belongs, with cumulative sales of up to 187776 units in 2021, with an average monthly sales of 15648 units, of which December sales reached 20895 units. January 2022 sales of 17,000 units, up 103% year-on-year, a decline from the previous month but not a major problem, if there is no accident, the single month sales of small SUVs should be stable.
Express brother believes that Dongfeng Honda's most worth talking about model is Yingshipai, because the CR-V, Civic and XR-V market play is relatively stable, and Yingshipai is different, after all, as a market positioning is a B-class sedan product model, Yingshipai's market performance after the renovation is somewhat unexpected. In January, the monthly sales of Yingshipai exceeded 10,000, which is really a good sign for Yingshipai.
As a competitor of models such as Accord, Camry, Tianlai and Maiten, Yingshipai, which has returned to the track, has become a new member of the club with more than 10,000 monthly sales, and has ushered in a strong competitor for competitors such as Regal and Tianlai, for Accord and Camry, it is not only necessary to deal with the impact of Tianlai and Maiten, but also to be careful of the curve overtaking of Yingshipai. After all, the bad arrival of the Yingshipai and the soaring market performance make it difficult to ignore the competitors.
Sales reached 10,000 units in the first month of the year, what do you think about the market performance of Yingshipai?
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