Gao Xinhua, general manager of Chery Xingtu, came after graduation and has been promoted quickly by Yin Tongyue

Operator Finance Wan Huan Xi / Wen

Chery has made frequent moves in recent years, and what is impressive is the Xingtu brand, which has only been established for a few years. As a young brand, the company's performance not only affects many new employees, but also puts a lot of pressure on the company's senior management. After all, the current industry is surrounded by fierce competitors, and the competition is still quite fierce.

Operator Finance and Economics tried to reveal the direct bearer of the pressure of Chery Xingtu, who is the current general manager of Chery Xingtu - Gao Xinhua.

According to relevant information, Gao Xinhua is a senior employee of Chery Group, and in 1997, Gao Xinhua graduated, and he joined Chery as soon as he graduated, until now it has been 25 years.

In the early days, Gao Xinhua also served as the QQ project manager of Chery Automobile, and later he served as the director of the body department of Chery Automobile Research Institute, the president of the three hospitals, the executive director of the A series development center, the assistant general manager of Chery Company, the deputy general manager of Chery Co., Ltd. and the general manager of the marketing company.

According to relevant information, in 2020, Gao Xinhua, former deputy general manager of Chery Automobile Co., Ltd. and president of the company's Automotive Engineering Technology Research and Development Institute, was appointed as the general manager of Chery Automobile's Xingtu brand.

At the same time, Gao Xinhua also has a capable officer, he is Jin Gebo, and Jin Gebo, who has been transferred to the deputy general manager of the Xingtu brand, will be responsible for the brand's marketing and other affairs. He has been deeply involved in Chery Automobile for many years, and his business experience is also quite rich.

Today, Chery Xingtu's sales have also shown a gratifying development trend, and the data shows that Xingtu Automobile has sold 37,155 vehicles (including exports) in 2021, an increase of 121% year-on-year.

This also allowed Gao Xinhua and other senior executives to accumulate more confidence, in addition, Yin Tongyue, chairman of Chery Automobile, who was hired by Gao Xinhua and Jin Gebo as the leadership of the Xingtu brand, should also be pleased.

However, there is also a premise for the high growth rate of Xingtu, that is, the sales base of the brand in the initial stage is very low. Of course, it is undeniable that Chery Xingtu is showing a rapid growth trend, and I believe that this will also give Gao Xinhua more motivation.

(Editor-in-Charge: Wan Huanxi)