Since its launch in October last year, Toyota Syna has never lacked heat and controversy. The Toyota brand and the reputation halo of Xena have won the attention of many consumers before it has been launched; the pricing of 309,800 yuan is much higher than that of the overseas version of the model, and the brand face is enough but it has attracted a lot of criticism; and the dealer's price increase of 50,000-80,000 yuan has almost caused the resistance of the whole network, and some netizens said that they want toyota Sai Na to taste the consequences of blind confidence like Nissan X-Trail.
If you look at the market sales alone, Toyota Sai na in a sense has indeed lived as many netizens expect. In December last year, the wholesale sales were 2791 vehicles, but the actual cumulative insurance was only 932 vehicles, which looked like a failure to succeed. However, the reality is that the first cars of Toyota Saina began to be delivered on December 20th, and the so-called defeat was only the first step taken by Toyota Saina.
In the past January, Toyota Syna sold 5399 vehicles, and the ramp-up of production capacity has gradually shown its former sharpness. If the doubling of sales only indicates that Toyota Saina is beginning to get on the right track, then the sales distribution of its model version further shows Toyota's influence in the medium and large high-end MPVs. Of the nearly 5,400 vehicles sold in January, the platinum version of the top-end model priced at 405,800 yuan accounted for 40% of the total sales, that is, more than 2,000 vehicles.
It is undeniable that as a home MPV, Toyota Xena's product performance is indeed remarkable, but in the face of the "double high" restriction of high pricing and high price increase, it can still attract the pursuit of many consumers, which is really shocking. I don't know how many consumers start with a high price increase in almost half of the top model orders, and how many are taking advantage of the dealer's cancellation of the price increase to "bottom out".
How lively the original "boycott" was, how crisp the sound of Xena's sales slapping on the face, and according to this sign, this kind of noise may have to ring for a long time.