With the rapid rise of new power brands, each time period seems to be worth remembering, and for Denises, 2021 seems to be a very memorable year.
Geniseith re-entered the Chinese market in this year, and with its fairly good design and marketing, people have learned about it again, but after a few months of baptism, it seems that the volume of voice about Geniseys is getting smaller and smaller.
In essence, the Genissy brand is still very niche, entering the Chinese market twice in the early years, but because of the low acceptance, the brand was forced to leave.
Now it seems to be back again because China has huge market potential, but whether it can get the favor of Chinese users seems to have an answer.
At present, Genises has three models in the Chinese market, the first to be listed are G80 and GV80 two, not long ago listed is the Genisesy G70, whether from the design or from the price point of view, they seem to have a strong competitiveness.
The emergence of G80 and GV80 has made those who are tired of BBA aesthetics experience another sense of luxury visually and tactilely, and the luxurious texture it highlights is essentially different from that of BBA.
And in terms of power, Geniseis is mainly 2.0T and 2.5T powertrain, which is very obvious in the G80 and GV80, and such a power system also makes it have obvious advantages over the same level of BBA.
In addition, the G70 listed in the later period adopts a 2.0T powertrain in terms of power, and the entry-level version adopts the form of rear-drive, and has the blessing of a four-wheel drive system, which can crush other domestically produced luxury brand models to a certain extent.
The original may be the original sin.
Even such an excellent design and powertrain seem to be very weak in the face of domestic luxury models that are already very mature.
Many friends think that the original imported car is very good, in fact, this idea is not enough to support the concept that import is good at the moment, on the one hand, the way to adapt to local conditions is actually the best respect for the local market, on the other hand, the imported form of products is not necessarily the best.
The markets in China and North America seem to be far apart, but they are very similar in terms of overall demand for cars, and people like larger cars, which is especially evident in the Chinese market.
BBA's products have now been deeply rooted in the hearts of the people, and the size of the B-class car has approached 5 meters, what is this concept?
Five years ago, the Audi A4L may only have a body size of 4761mm, while the current A4L already has a size of 4858mm, and the length of the Cadillac CT5 has reached 4924mm, which is very important for the development of users.
However, on the entry-level G70, the size is only 4700mm, although it is an original imported model, but its practical performance is difficult to compare with the domestic luxury brand model.
Even up to the G80 level, the overall size is also such as the domestic luxury brands, Audi A6L, BMW 5 Series, Cadillac CT6 and Volvo S90 have exceeded 5 meters, crushing opponents from size seems to be one of the most effective ways in the Chinese market.
Therefore, even the original import of Geniseis does not seem to be able to make people recognize it in their hearts, but the original import is a kind of early speech.
In response to this practice, the author has to speculate that The lack of localization of Genises may be because it is difficult to find its own positioning in the Chinese market, and no matter how big the stalls are, it seems to be useless.
In fact, from the re-entry of Genisese into China, we can see that its main new luxury concept has indeed brought people a very good feeling in the actual experience, and perhaps some people will pay for it because of such a new design, but in the end it has little effect.
From the overall performance of the North American market, Genisys still has a certain degree of attention, and the reliability of hardware has been recognized, but in the Chinese market, even if this recognition can please many users, but in the end can pay for it, I think there are only a few.