On the first working day of the Year of the Tiger in the Lunar Calendar, all walks of life are shouting for good luck. No, the 2022 sales targets of the six major domestic auto groups have also become a hot topic of public discussion.
Referring to the prediction of many people in the industry on the auto market in 2022, at a time when many uncertainties such as "lack of core" and "epidemic sporadic" still exist, it is not easy to complete the sales targets set.
Next, let's take stock and analyze the 2022 sales targets of the six major domestic auto groups to see who is down-to-earth? Who's playing tricks?
FAW Group【FAW-Volkswagen/FAW-Volkswagen Audi/FAW-Volkswagen Jetta/FAW Toyota/FAW Hongqi/FAW Besturn】
Faw Group's sales target for 2022 is 4.1 million units, an increase of 17.1 percent from 3.5 million units in 2021.
Among them, FAW-Volkswagen plans to hold up half the sky, and its task is 2 million vehicles. Given that the three brands of Volkswagen, Audi and Jetta sold 1857777 vehicles together last year, they will have to grow by 150,000 vehicles this year to achieve the target.
In fact, it is not easy to achieve this goal.
First, last year, Audi was pressed by Mercedes-Benz and BMW in the first-line luxury brands, and the imbalance between supply and demand caused by the shortage of chips affected Audi's terminal discounts, which affected sales to a certain extent; second, faw-Volkswagen's SUV plan was not ideal, and the new models were launched a lot, but there were few top-notch sales, and it was still difficult to get more than a piece of the pie in 2022; third, Jetta showed growth fatigue last year, and the attractiveness of cheap joint ventures for young people gradually weakened.
Looking at FAW Toyota, its target is 1 million units, which will increase by nearly 140,000 units from 860019 units last year.
Realistically speaking, although Japanese cars have not been sold in recent years, Ichihoku's goal of being set is a bit big. After all, at present, only Dongfeng Nissan has mixed with the level of millions of vehicles per year, which is still completed by relying on venucia's contribution.
Perhaps Yifeng also has high hopes for the crown after independence, thinking that it can contribute 100,000+ sales, but it is only independent in 2021, whether it can be a hit this year, it is still unknown, and it is still a luxury car market with a high difficulty coefficient.
Finally, look at the two independent brands, Pentium and Hongqi. The two sold 57,773 and 300,000 vehicles respectively last year, but the target for 2022 is not small, one said it will achieve 800,000 vehicles in 2025 in the near future, and the other will sell 450,000-500,000 vehicles in 2022. As for whether it can be completed, perhaps how likely it is to succeed, it is estimated that the little friends themselves are very clear in their hearts.
Dongfeng Group 【Dongfeng Nissan (including Nissan, Venucia, Infiniti)/Dongfeng Honda/Dongfeng Fengshen/Dongfeng Fengxing/Dongfeng Fengxing/Dongfeng Dongfeng/Dongfeng Peugeot Automobile (Dongfeng Peugeot, Dongfeng Citroen)/Lantu Automobile】
Good guys, it's really a south and a north brother, even the sales target is set so close. No, dongfeng group's target for 2022 is 4 million vehicles, which is 100,000 fewer than FAW Group.
However, FAW Group Sold 3.5 million units last year, while Dongfeng Group sold 3.2753 million units last year, with a 5.28% decline, of which passenger car sales were only 2.5768 million units. I have to say that dongfeng group's boldness is quite large, and it feels that it is not difficult to grow by 20% or 30%.
Like the FAW Group, which is the joint venture car company, Dongfeng Group is also the absolute protagonist of the joint venture. The two giants of the car companies Dongfeng Nissan and Dongfeng Honda are undoubted pillars, the two sold 1.8 million + vehicles together last year, although the specific sales targets for 2022 have not yet been determined, but it is no accident that these two still account for the majority.
It should be noted that as Infiniti is "absorbed" by Dongfeng Nissan, Dongfeng Nissan has formed a trident combination of Venucia, Nissan and Infiniti, and in 2022, it may be able to make some famous halls, and sales can rush upwards. But unfortunately, Dongfeng Yueda Kia has become history, although the sales it contributed cannot be compared with Nissan and Honda, but without Kia's blood transfusion, it depends on whether the dragon can fill this vacancy.
Next is the three brothers of Fengshen, Fengxing and Fengguang Autonomous, although they do not have the "big tone" of galloping and red flags, and they have set sales targets of hundreds of thousands of levels, but there is one thing to say, the performance of this brother in 2021 can only be considered average. Fengshen sold 98458 vehicles last year, fengxing performance is better, sold 122261 vehicles, the best scenery, sold 159540 vehicles, together is only 380259, to know that dongfeng group target is 4 million ah.
Finally, Lantu Automobile, which delivered 0.68 million new cars last year, even if this year's production capacity accelerates and the delivery volume can go up, it is unrealistic to expect it to contribute much sales.
SAIC Motor [SAIC Roewe, SAIC MG, Extraordinary Automobile, Zhiji Automobile, SAIC Maxus, SAIC Volkswagen (including Skoda), SAIC-GM (Chevrolet, Buick, Cadillac), SAIC-GM-Wuling (including Baojun)]
It is a bit of a pity that SAIC Motor did not set a sales target for 2022, but set a flag for 2025.
Specifically, in 2025, it plans to achieve sales of more than 2.7 million new energy vehicles, accounting for no less than 32% of SAIC's vehicle sales, which translates to SAIC's total sales target of no less than 8.44 million units in 2025.
Compared with FAW and Dongfeng, this data is quite frightening, especially the overall sales volume and the proportion of new energy vehicles. Although SAIC motor still ranked first in sales of Chinese car companies in 2021, its wholesale sales reached 5.464 million units in the whole year. But don't forget, SAIC Motor mentioned a sales target of 6.17 million units at the beginning of 2021, which is still a lot worse than that. It can be seen that the volume reaches a certain basis to achieve a higher increase, which is as easy as imagined.
But one thing that must be admitted is that SAIC's own brands are much more competitive than FAW and Dongfeng. Looking at the data, in the whole of last year, SAIC's own brands sold 2.857 million vehicles, accounting for 52.3% of the total sales. Further, new energy vehicle sales were 733,000 units, up 128.9% year-on-year, and overseas market sales were 697,000 units, up 78.9% year-on-year.
To put it bluntly, SAIC is not completely supported by joint ventures like FAW and Dongfeng, and its autonomy, new energy and exports are very strong, which is the courage of people to call cards.
In addition, don't forget that SAIC Volkswagen and SAIC-GM are high-quality joint venture car companies that can output stable sales, so it is equivalent to SAIC Group' actually no obvious shortcomings. As for whether the flag in 2025 can be realized, it depends on whether it can seize the outlet of new energy and overseas markets.
GAC Group[GAC Trumpchi, GAC Ean, GAC Honda (including Acura), GAC Toyota, GAC Mitsubishi, GAC FCA】
Compared with the above three automobile groups, GAC Group is conservative and low-key. After the release of the sales report card of 2.144 million units in 2021, it announced the goal of "production and sales increased by 15% year-on-year", which translates to about 2.43 million units, which means that it will achieve 316,000 units growth in 2022.
Although there is no big battle between Dongfeng and SAIC's autonomous plates, the independent business of GAC Group has also flourished. GAC Trumpchi sold 324201 vehicles last year, plus GAC Aean's annual sales of 118159 vehicles, reaching a good 442,360 vehicles, this data is a second-tier joint venture brand. So there's reason to believe that Trumpchi and Ean will contribute more sales in 2022.
The joint venture segment of GAC Group is a two-tier differentiation. GAC Honda and GAC Toyota can continue to output stable sales, the two companies contributed 1.608 million units last year together, although GAC Mitsubishi and GNFCO continue to be marginalized, but with the basic plate of GAC Honda and GAC Toyota, it is possible to complete the sales target of 2.43 million vehicles.
By the way, GAC Toyota's Sai na, GAC Honda's style, GAC Trumpchi's new GS8, GAC Aian's AION LX PLUS, etc. are not yet fully developed, and these cars are basically net red cars. Based on this, GAC Group's sales target of 2.43 million vehicles may be a relatively stable one of the six major automobile groups.
BAIC Group [Beijing Hyundai, Beijing Benz, BEIJING Motor (including Beijing off-road), BAIC Blue Valley (including Jihu), BAIC Changhe]
Like SAIC, BAIC group did not announce the group's sales target for 2022, perhaps learning from the fact that it did not complete the set target in 2021.
Looking at its sales target of 2.35 million vehicles in 2021 released at the beginning of 2020, it actually sold only 1.72 million vehicles in 2021, a 9.5% decline. Interestingly, if you put aside the 598204 of Beijing Benz and the 360565 of Hyundai, as well as the sales of Foton commercial vehicles, baic's share of autonomous passenger cars is actually pitiful, and it is not surprising that it should be the least among the six major automobile groups.
But BAIC Group is still bold. According to media reports, in 2022, BAIC Group will focus on its own brands and will hit the annual sales target of 1.3 million independent brands, of which BAIC BJEV (including the Jihu brand) has a target sales volume of 300,000 vehicles.
As for whether you can complete this goal, interested partners can calculate it by themselves. A little addition or subtraction will find that to achieve this goal is comparable to ascending to the sky, unless the Polar Fox breaks out against the trend like BYD and takes a growth rate of 200 to 300%.
Changan Automobile[Changan Automobile, Changan Auchan, Changan Kaicheng, Changan Ford, Changan Mazda]
Presumably you have seen the news reports, Changan Automobile's 2022 sales plan has not yet been released, the industry and the media are waiting, the latest official statement is that the 2022 sales plan needs to be approved by the board of directors and the shareholders' general meeting.
However, according to the 2021 sales results announced by Changan Automobile, although it lost to SAIC and FAW in terms of volume, the gold content is really high, especially in the autonomous sector.
According to the data, the total sales of Changan Automobile Group exceeded 2.3 million units in 2021, an increase of 14.8% year-on-year; the annual sales of Changan Chinese brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year, of which the annual sales of Changan Chinese brand passenger cars exceeded 1.2 million units, up 23.1% year-on-year. Ask such hard-core data, saying that it is the first autonomous of the six major automobile groups, who is not convinced?
As for Changan Automobile's sales plan for 2022, we may as well be a melon eater and wait for the good drama to appear.
As evidenced by the standing post, how many of the 2022 sales targets set by these car companies can be completed? If you have your own views and opinions, please leave a message at the end of the article.