On January 10, Honor released its first Snapdragon 8 mobile phone - folding screen Glory Magic V, which is also the world's first Snapdragon 8 folding screen mobile phone, which caught other mobile phone manufacturers by surprise. Folding screen mobile phones can not become the mainstream in the short term, coupled with the price is higher than the ordinary bar mobile phone, so after showing this muscle, the mainstream choice "Glory Edition" Mate50 series - Glory Magic4 series will appear.
Honor Edition Mate50 Series - Honor Magic4 Series
Qualcomm released a warm-up poster of the new Honor Magic series on January 28, indicating that the new Honor Magic4 series machine will be equipped with Snapdragon 8 chips, and also announced the global release time of the Honor Magic4 series: it will be unveiled at the MWC World Mobile Communications Conference in Barcelona on February 28.
In addition to the Snapdragon 8, one of the models in the Honor Magic4 series will also carry MediaTek's Tianji 9000, which is expected to be the entry-level Magic4, forming the dual flagships of Tianji 9000 and Snapdragon 8.
Like Xiaomi Mi 12, Honor Magic4 will be a "small screen flagship", the screen size is in the early 6 inches, the overall feel and grip is more friendly than the large screen machine above 6.5 inches, especially suitable for female users with small hands.
In terms of configuration, the Honor Magic4 series has improved greatly compared to the Magic3 series, not only using the strongest two flagship chips, but also strengthening the configuration of other aspects, such as screens, image performance, etc., which is beyond the existence of the Mate50 series.
Taking the Honor Magic4 Pro as an example, this phone is expected to use a 2K resolution, 120Hz refresh rate AMOLED screen, support LPTO technology, can achieve 1-120Hz adaptive dynamic frame rate, improve the battery life of the phone. After using the 2k+ LTPO screen, the Magic4 Pro does not suffer on the screen no matter which opponent it compares.
In terms of image capabilities, Honor Magic4 Pro will upgrade the front camera to 32 million pixels, the rear 50 million pixels super low-bottom main camera, 64 million ultra-wide angle + 64 million black and white + 64 million periscope telephoto triple camera, supplemented by a 3D TOF deep sense lens. The camera strength of magic3 Pro is already very strong, and the Magic4 Pro will be even stronger.
In terms of other configurations, in order to strengthen heat dissipation, Honor Magic 4 Pro will be equipped with superconducting hexagonal crystal graphene to dissipate heat and reduce this Snapdragon 8; in addition, it will continue to support IP68-level dustproof and waterproof, becoming a 360° "bucket flagship machine" without dead angles.
The price may have a surprise to help Honor regain the "cost-effective" label
At the Honor MagicV conference in January, Honor CEO Zhao Ming announced the awards won by the Honor Magic3 series, including: "2021 China Mobile Phone Design Swan Award", "2021 Zhongguancun Online Annual Recommended Product", "DXO List Audio Total Score No. 1" and so on.
The Honor Magic3 series includes three versions of Magic3, Magic3 Pro and Magic3 to The Ultimate Edition, with prices of 4599 yuan (8+128G), 5999 yuan (8+256G) and 7999 yuan (12+512G) respectively. This price is still relatively high compared to the Snapdragon 888 model of Youshang.
In 2021, Honor's future force, with a market share of 10%, ranked after OPPO, vivo, Apple, and Millet, ranked 5th in the domestic mobile phone market, and the 6th is Honor's former parent company Huawei.
After officially leaving Huawei in 2020, Honor shouted the slogan of creating its own Mate/P series and "killing" Huawei. In 2021, Honor released honor V40 series, honor 50/60 series, honor magic3 series and other models, and its market share increased rapidly.
The first model in 2022, honor Magic V, is priced at 9999 yuan, which exceeds the expectations of industry insiders and users, and is much cheaper than Huawei folding screen mobile phones. Therefore, it is expected that the price of the Honor Magic4 series will continue to surprise us and help Honor regain the label of "cost-effective" mobile phones.
According to the revelations of the digital big V, the National Bank of China conference of the Honor Magic4 series will be held in mid-to-late March. At a time when Huawei's Mate50 series is still a 4G mobile phone, whether the "honor version" Mate50 series can successfully fill the position and bring a more affordable price, let us wait and see.