Although FAW Hongqi's target of 400,000 vehicles in 2021 was unsuccessful, its annual sales of 300,000 vehicles increased by 50.1% year-on-year, which is also an excellent performance among second-tier luxury brands. In 2022, FAW Hongqi once again launched a tough battle, "in 2022, it will resolutely surpass 400,000 vehicles; in 2025, it will strive to break through 600,000 vehicles; in 2030, it will strive to impact 800,000 to 1 million vehicles." ”
In the first month of the new year, Hongqi completed 42,100 vehicle sales, an increase of 29.54% year-on-year, achieving a good start and creating the best monthly sales in two years. From the perspective of sales in previous years of the automotive industry, January was affected by the Spring Festival consumption, generally a regular hot selling month in the automotive industry, and the Hongqi brand achieved 32,500 vehicles in January last year, which is also a relatively excellent month for the annual performance. The annual sales target is 400,000 vehicles, with an average monthly sales of more than 33,000 vehicles, and January sales are higher than the average monthly sales.
Looking back at 2017, FAW Hongqi's monthly sales still hovered around 5,000 vehicles, and by 2018, it would complete 30,000 vehicles, 100,000 vehicles in 2019, 200,000 vehicles in 2020, and 300,000 vehicles in 2021, achieving a 63-fold growth, almost unscientific growth, creating a miracle for the development of high-end brands in The Chinese auto industry and even the global auto industry.
Of course, there are also many doubts about "sales injection" in the industry, and sales have not doubled in 2021, but FAW Hongqi is still forging ahead, and the year-on-year growth rate of 50% has been the industry benchmark performance.
On January 18 this year, the 2022 China FAW and Hongqi Brand News Annual Conference was held, at which the overall business target of China FAW in 2022 was released, and the annual sales plan was 4.1 million vehicles, an increase of 17.1% year-on-year; at the same time, the sales target of Hongqi was announced, "In 2022, resolutely exceed 400,000 vehicles; in 2025, strive to exceed 600,000 vehicles; in 2030, strive to hit 800,000 to 1 million vehicles." ”
China FAW will take the development of "Hongqi" as the benchmark, take brand building as the command, take the user as the center, take the comprehensive innovation drive as the main line, fight the "four major battles", and conscientiously grasp the key work in nine aspects such as "strengthening strategic management".
FAW Hongqi leapfrog development is inseparable from the support of new models, in 2021 Hongqi released E-QM5, Hongqi HS5, HS7, H5 have been upgraded and upgraded; during last year's Guangzhou Auto Show, Hongqi H9, E-HS9 upgraded versions were unveiled. Looking forward to 2022, Hongqi will continue to enrich its product lineup and target the MPV market.
It is understood that the Hongqi brand will release a new MPV model in 2022, belonging to the latest Q series of Hongqi, the internal code name C095, positioned as a "new high-end business station wagon", will adopt the latest family style design, the straight waterfall front grille can be retained, may be equipped with FAW's independent research and development of the third generation of 2.0T engine, will compete with Toyota Alpha.
At the same time, the spy photos of the new Hongqi L5 replacement model have been exposed last year, and the front face adopts the latest square headlight group of Hongqi, as well as the straight waterfall type front grille net shape, which enhances the visual effect of the front face. The power may also be upgraded, which will be equipped with a 4.0T V8 powertrain. In addition, there is The Hongqi full-size SUV model, the Hongqi LS7, which is expected to be equipped with Hongqi's latest V8 gasoline engine, with a maximum power of 485kW and a peak torque of 850Nm, and the price of the new car will also reach a new height.
At the same time, on January 8, 2022, the first flagship store of Wanda Hongqi Automobile opened in Beijing Fengke Wanda Plaza, and the strategic cooperation between China FAW and Wanda Group began to be implemented, and 60 Wanda Hongqi experience stores will be opened in cities across the country this year.
Wanda Hongqi flagship store can not only achieve automobile sales, but also focus on automobile sales, after-sales service, new energy and the integration of surrounding industries, and create a new automotive service ecological chain in the country, including service ecology, energy ecology, and member ecology. It will help FAW Hongqi to open up new markets and climb new sales peaks.
The fly in the ointment is that in the traditional automobile market, it is like a bamboo, but in the field of electrification and intelligence, FAW Hongqi does not have the strength of benchmarking. China FAW is also building a new generation of automotive product platform and technology platform of "integration, less pieces, and softwareization" to achieve the goal of technological innovation, product innovation achievements and industry-leading capabilities. Only by achieving transcendence can the Hongqi brand continue to lead the way.