With the best-selling iPhone 13 series, Apple achieved excellent results in the fourth quarter of 2021, becoming the largest mobile phone manufacturer in the Chinese market, and the data shows that Apple's market share has increased to a staggering 23%, compared with only 16% in the same period last year.
From this achievement, it can be seen that the iPhone 13 series is indeed more fragrant than the iPhone 12 series, at least in terms of sales performance, the iPhone 13 series occupies an absolute leading advantage.
Apple's achievements have comprehensively surpassed domestic mobile phone manufacturers such as vivo, OPPO, and millet, and the best-selling iPhone 13 series is also affected by Huawei's lack of cores to some extent, providing Apple with development opportunities in the high-end market.
The complete failure of Huawei's mobile phone business has allowed Apple to become the largest manufacturer in the Chinese market, which can't help but confuse consumers, are netizens shouting support for domestic production, just shouting slogans?
Why do netizens support domestic mobile phones in their mouths, but they are more willing to buy Apple mobile phones behind their backs?
Huawei's fall did not let the domestic manufacturers OV and Xiaomi stand firm in the high-end market, on the contrary, Apple swallowed most of the high-end market share that Huawei spit out, and the reason for this scene, the author believes that there are three main points.
The first is that the price of domestic high-end mobile phones is getting more and more expensive, but Apple has reduced prices in disguise.
Now the domestic high-end mobile phone, has raised the price to more than 5,000 yuan, this price into the iPhone 13 price segment, because compared to the previous generation of products, iPhone 13 in disguise reduced the price of 800 yuan.
The iPhone 13 sold from 5999 yuan also increased the capacity to 128GB, and the iPhone 12 of the same capacity was priced at 6799 yuan, and the iPhone 13 after the price reduction naturally lowered the purchase threshold of consumers.
The second is that the iPhone 13 has a strong configuration and a unique system.
The new A15 chip is based on TSMC's second-generation 5nm process, strong performance, so that the performance of this phone is very powerful, compared to the Android flagship has a very obvious advantage, consumers with performance needs will also choose Apple.
Then there is the uniqueness of the system, iOS is the dedicated system of Apple's mobile phone, and Android has obvious differences, the innately smooth iOS system, under the blessing of A15 chip, can bring significantly better than the Android mobile phone experience.
Finally, the preferential efforts of third-party channels have further boosted the sales of the iPhone 13 series.
The original price is cheap enough for the iPhone 13, in the third-party channels there is a certain range of concessions, the author understands that some channels iPhone 13 to the hand price of only about 5300 yuan, lower than the official price and about 700 yuan.
The sharp price reduction, as well as the strong performance and smooth system, and then compared with the same price of Android phones, the advantages of the iPhone 13 have become more obvious.
That is to say, the best-selling iPhone 13 series in the Chinese market, thanks to its advantages in system application ecology and performance, which is a height that domestic mobile phone manufacturers cannot reach, so the momentum of online support for domestic production is very large, but there are still many consumers who choose Apple.
However, from the overall market share point of view, although Apple occupies 23% of the share, but the domestic mobile phone still occupies more than three-quarters of the share, but in the high-end market, domestic manufacturers still need to work harder, and strive to increase the share as soon as possible!
Friends in front of the screen, are you willing to buy the iPhone 13, or are you willing to buy a domestic flagship phone, welcome to comment, like, share, talk about your views.