The online car market learned from Ford China that in 2021, Ford Motor's global business net income was $17.9 billion and adjusted EBITDA was $10 billion. Officials expect Ford's adjusted EBITDA to be between $11.5 billion and $12.5 billion this year, up 15% to 25% year-over-year. $12.5 billion is equivalent to about 80 billion yuan, even more than Musk's American brand Tesla ($11.621 billion in 2021).
Profit growth is inseparable from the blessing of new cars, and Ford China will launch at least 7 new cars in 2022. Among them, Changan Ford + Jiangling Ford will launch five new models such as the new Mondeo, the new Focus (four cylinder) and Lingrui. Lincoln will launch a new sedan, the Lincoln Z. In addition, imported pickup truck F-150 Raptor is also about to be introduced into the country.
Looking back at 2021, Ford China sold nearly 625,000 vehicles in the whole year, a slight increase of 3.7% year-on-year, of which the Lincoln brand sold about 92,600 vehicles, up about 50% year-on-year. The global cumulative orders and pre-orders for the mustang Mach-E, F-150 Lightning and E-Transit electric vehicles reached 275,000 units. Among them, Mustang Mach-E has been listed and opened for delivery in China, priced at 265,000-37.99 million yuan, and 25 Ford electric vehicle exclusive stores in China are currently sold.
In 2022, Ford China will also launch a number of new cars, of which the new generation of Mondeo has completed its debut, the earliest first half of the market; the new generation of Ford Explorer will be listed as soon as June; in addition, the brand will also launch a new Focus (four cylinder), a new generation of Sharp Andre and Lingrui, etc., imported pickup truck F-150 Raptor is also about to be introduced. In terms of the Lincoln brand, the new car Lincoln Z has opened pre-sale, with a pre-price of 255,000-342,000 yuan, and will be officially listed as soon as March.