During the reign of Emperor Hui of Jin, there was a famine one year, and the people had no food to eat, only to dig up grass roots and eat tree bark, so they starved to death. When the news reached the palace, Emperor Hui of Jin did not understand that the people had no food to eat, so why not eat porridge?
Today, in the 21st century, the protagonist of "why not eat meat paste" has become Li Bin, the founder of Weilai. In December last year, Li Bin's remarks offended 22 million fuel car owners:
"I don't understand at all, why are there still people buying gas trucks now?" What good is the gas truck except that it can smell a little gasoline? "How nostalgic it is to buy a gas car."
The view was extreme, the expression was magical, and Li Bin's words suddenly caught fire.
For Li Bin's words, there are many interpretations, some people say that electric vehicles are the general trend, Li Bin is actively promoting electric vehicles, following the trend. Some people also say that Li Bin contributed a modern version of "why not eat meat paste", the Jin HuiDi did not understand the situation of the people, and Li Bin did not consider the economic conditions and car environment of ordinary people.
People in Li Bin's circle have mansions and family charging piles. Ordinary people live in old neighborhoods, and even rent houses, charging is not an easy task. In cold areas, electric vehicles can be called "electric daddies", and they want to cry without tears in an emergency.
More sensitive is the price, the current electric vehicle compared to the fuel vehicle, the price is more expensive. For example, the average price of Weilai Automobile is 434,700 yuan, which is higher than that of ordinary luxury cars, not to mention ordinary fuel vehicles.
Why doesn't Li Bin eat minced meat? It's not as simple as that. Li Bin's remarks are actually "referring to deer as horses."
Weilai is known as "a truly customer-centric enterprise", Li Bin has 20 years of experience in the automotive industry, he knows nothing about the economic conditions and car environment of ordinary people? That must be a joke.
Li Bin spoke out to stimulate fuel vehicle owners and achieved two purposes.
First, favor one over the other, and adjust the die-hard fans. "In addition to being able to smell a little gasoline, what else is good", this sentence negates the advantages of fuel vehicles, what about the owner of the car? It is the lack of fun and insight, the lack of appreciation of electric vehicles.
"How nostalgic will buy oil trucks", nostalgia, generally the complex of middle-aged and elderly people, which young people are willing to be said to be nostalgic?
Li Bin knows that car owners buy oil cars not because they like to smell gasoline, nor because they are nostalgic. Referring to deer as horses, belittling fuel vehicles, there is a subtext behind it, electric vehicle owners, especially young people with high-level interests and insights in Weilai car owners, strengthen the loyalty of die-hard fans to Weilai.
NIO has a group of die-hard fans known as "Wei Zhongxian". In August last year, someone drove Weilai into a car accident, and 500 Weilai iron fans were anxious and immediately jumped out and issued a joint statement to protect Weilai. Many Weilai car owners said that the joint statement is simply adding chaos to Weilai and bringing shame to all car owners.
Second, hype heat, free advertising to Weilai. New energy vehicles are the trend of the times, but at present, fuel vehicles are still the majority. The founder of the new energy vehicle diss fuel vehicle, the topic is eye-catching, no less than Nongfu Spring said, our natural water is healthier than pure water.
After Li Bin publicly dissed fuel vehicles, Weilai took advantage of the heat and proposed a new goal of turning the "BBA" (Mercedes-Benz, BMW and Audi) market pattern into "NBA", and Weilai replaced high-end mainstream luxury fuel vehicles.
This means that Mercedes-Benz or BMW, Weilai to replace one. Which one to replace? Can it be replaced? Instead? It's all traffic news.
Behind the hot topics of Li Bin and Weilai, the "jianghu status" of Weilai Automobile is not guaranteed. "Wei Xiaoli" has always been the three most representative new car-making forces in China' new energy vehicles, namely Weilai, Xiaopeng and Ideal.
In 2021, "Wei Xiaoli" became "Xiao Weili", Xiaopeng delivered 98,200 vehicles, Weilai delivered 91,400 vehicles, and ideally delivered 90,500 vehicles.
In addition to the new forces of car manufacturing, there are also Tesla, BYD and other car companies in the field of new energy, and even Huawei, Xiaomi, and Apple have also crossed border car manufacturing, and the competition situation has intensified. One more heat, one more sales.
Li Bin diss fuel vehicles, seemingly representing the competition between new energy vehicles and traditional fuel vehicles, inadvertently provoked the confrontation between fuel vehicle owners and electric vehicles.
New energy vehicles are the trend of the times, and many fuel vehicle owners will buy electric vehicles in the future. After listening to Li Bin's remarks, how many people will buy Weilai?