Seven stars with a rollover in 2021. The three modes of you do not watch live broadcasts or do live broadcasts, this year will be white This sentence comes from the harsh words of Wu Xiaobo, a young scholar who left the goods when he brought goods on live broadcasts a few years ago. At the time, he was optimistic about the prospects of the industry and chose to enter the market in June. Driven by popularity, the number of people in Wu Xiaobo's live broadcast room reached 8.6 million, but the actual data smashed his reputation. Since then, a dairy company has revealed that Wu Xiaobo only sold 15 cans of milk powder on live broadcasts, and even three views were returned. Another relevant person revealed that he spent 600,000 pit fees, and Wu Xiaobo sold wine, but only earned 50,000 turnover. Compared with the heavy advertising costs, the dismal performance is extremely embarrassing, allowing Wu Xiaobo to directly overturn the debut with goods. Many celebrities are embarrassed in order to make money, blindly carry goods without thinking, and live broadcast the image of self-destruction again and again. The first person to turn over the car to cut leeks without knowing it, such as a star who priced the socks at nearly 100 yuan but forcibly did not know it, the actor Serenity joined the live broadcast with goods, sold a self-created brand, Serenity priced his socks at 99 yuan a pair, and the hat on his head was priced at 499 yuan. In the face of netizens' questions about ultra-high-priced socks, Tranquility chose to avoid the weight, she first said that the packaging of the box was very expensive, and then added a few product introductions, the hat is designed according to the back of the yellow person's head. Facing the camera, the always straight and quiet expression is also slightly embarrassed, because the exaggeration of the pricing makes the quiet turn over a little. In December 2021, actor Chen Zhipeng took the goods strawberries in the live broadcast, priced at 66 yuan a pound, and some netizens in the comment area complained that the express delivery of two pounds of strawberries was paid a day. Chen Zhipeng's handling side is more extreme than Tranquility, he first called the assistant to block the account, and then scolded netizens in the live broadcast room, don't buy if you can't afford it, don't talk if you are expensive. Such a low emotional intelligence speech makes the live broadcast effect overturn instantly, and also allows Chen Zhipeng to further corrupt the popularity of passers-by. The second type of overturning case, with goods all rely on the drama, actor Yang Zi is this category, her live broadcast often appears in her quarrel with the merchant to make a profit play, selling a price of 699 yuan air fryer, the state of Yang Zi made up his own mind to change the price to 399, when the merchant said that the price is too low to leave, Yang Zi forcibly pulled people not to return, the product directly on the link. The same is true in the next live room. Yang Zi's example is not exaggerated, because the actress Li Jinming, who became popular in "Love Apartment", played more than her. Last summer, Li Jinming, who did not appear, sold a 6800 yuan famous bag, but due to a so-called operation error, she put the bag on the shelves at 399 yuan. She not only did not panic at all, but also said that the welfare to fans would make up for the difference of 6 million yuan. Subsequently, some netizens in the comment area pointed out that this is not the first time Li Jinming has done this, similar routines have been seen before, and in this big drama of star live broadcast, there are similar operations of the old actor Pan Changjiang. Last year, Pan Changjiang in the live broadcast with a high-priced wine of 99,000, Pan Changjiang exaggerated this wine with a discount of 80,000, said that his live broadcast room only needs 19,000 bottles, the more he said that the more he said that the diamonds of the bottle cap were worth 1 million, such a pompous publicity, in the staff rushed to stop, Pan Changjiang only changed his mouth to say jokes, has been on this series of fancy propaganda to make the stars with too much moisture and reduce the public impression. The third type of rollover cases are extremely expensive, but they sell very little. Last year, Chen Xiaochun encountered a similar situation, during the double 11 last year, Chen Xiaochun was invited to bring goods for a massage chair company, his cost was as high as 515,000, but in the live broadcast, Chen Xiaochun had communication problems with the organizers, made the mistake of not putting the product link, resulting in the dismal sales of the four live broadcasts of the massage chair on the same day, and finally entered the account of 5,000 yuan, was sued by the merchant in court, and then was sentenced to refund the service fee of 410,000 yuan. However, singer Yang Kun's cargo made Party A airway alarm that Yang Kun had a single brushing behavior. The above three types of live broadcast cases are not all celebrities with goods, such money is obviously faster than the back line filming, and there are stars who put down their bodies one by one to make money, have the old iron experienced? #Gossip Manual #Entertainment# #娱乐聚焦 #
