"It's so bloated, it's hard to accept a lot of things to do."
This sentence was said by Luo Chao of Shandong Yishengtang, who directly evaluated Li Jinyuan by name. Who is Li Jinyuan?
In the nearly 40 years of magnificent entrepreneurial history, Li Jinyuan is known as the "godfather of direct sales", and his Tiens Group has more than 100 subsidiaries at home and abroad, and he has held many sensational activities.
For example, in 2000, Tiens Group held a 5th anniversary celebration in Moscow, Li Jinyuan rewarded more than 30 senior BMW cars for executives at once; in 2002, Li Jinyuan sent out luxury cars, yachts, planes and villas in order to continue to build momentum; in 2015, Li Jinyuan did the same and sent out 100 BMW cars.
In addition to sending luxury cars, Li Jinyuan also likes to travel around the city, and rides "chariots" across the country to wave to the "Tiens Army".
Li Jinyuan has been so successful, and his disciples and grandchildren have also learned from them. Shu Yuhui studied under Li Jinyuan, established Quan Jian, and used the same direct sales method to win Li Jinyuan's routine of "to do things, first create momentum", and earned a lot of money.
Under the superficial scenery of one person, there are countless families' helplessness and blood and tears. Why did Shu Yuhui fall, but Li Jinyuan disappeared for a year and a half, and set sail again in 2021?
One
Li Jinyuan is a native of Cangzhou, Hebei Province, is a post-50s, when he was young, the hardships of life should have been experienced, and at the age of 14, he wanted to drop out of school to work, and made this request to Li Father.
Because of his young age, Father Li did not agree at all. This situation is also very common nowadays, children can not continue to read, and because of family circumstances, academic and life are everywhere constrained, so they germinated the idea of economic independence and livelihood.
But before the worldview was formed, it was only the encounter of reality.
Li Jinyuan was lucky, and at his strong request, Li's father had to agree, and entrusted him with a relationship to find him a job as a worker in the North China oil field.
Li Jinyuan, 14 years old, has often followed the workers' uncles out to work since then, because every once in a while to change a place, rather than a boring two-point life, Li Jinyuan also thinks it is quite interesting.
Diligence and eyesight are synonymous with Li Jinyuan at this stage. After two years as a front-line worker, he was transferred to logistics and in charge of procurement.
Between one sale and one buy, Li Jinyuan found that the business of doing trade comes to money quickly, as long as there are connections and resources, he is a middleman, and he can make money by throwing a few hands upside down.
However, Li Jinyuan still did not dare to let go and do it boldly, first, he had no capital, and second, he could not find a way. By the time he was 19 years old, he had accidentally obtained a message that the soybean cakes in the south were easy to sell, but the supply was insufficient, and it was urgent to purchase from the north.
With this layer of information, Li Jinyuan completely let go of his hand, returned to his hometown and several nearby villages, and bought bean cakes with great fanfare, and in a few months, he bought 60 tons and transported them to the south by several trains.
The business brought him tens of thousands of profits. Li Jinyuan's first bucket of gold came from this, and he was also accused of "speculation and upside down" on his head. With the change of the times, Li Jinyuan turned positive and became a "professional grandfather".
Since then, Li Jinyuantian has been running around in the north of the South China Sea, selling watches in Guangzhou, pouring clothes in Wenzhou, and tossing sheepskin in Inner Mongolia.
In that era of material scarcity, Li Jinyuan dared to break through, and within a few years, he built his own wealth and opened his first trading company at the age of 24.
Under the impact of new things, Li Jinyuan's business is also changing, and he is indeed a businessman with ideas. Before the establishment of Tiens Group, he found that the dry cleaners in Cangzhou were doing well and wanted to intervene.
But he was an iron rooster and did not want to spend a lot of money on the equipment, so he bought his own parts and tossed out the dry cleaning equipment. After having the sample, he did not open a dry cleaning shop, but sold equipment. In the matter of buying and selling, Li Jinyuan is very generous, others have no money, they first owe on credit, which makes his dry cleaning equipment sell hot, and there is also a stack of arrears in the drawer.
Two
It is said that at that time, Li Jinyuan had more than 400,000 yuan in arrears that had not been recovered, and he urged people to ask for money every day. After a few months of debt, the other party was stunned that he could not get out a penny, and Li Jinyuan came up with an idea, instead of spending, it is better to take the time out to do something else, maybe earn more than 400,000.
With this layer of ideas, Li Jinyuan took his remaining funds and came to Tianjin to set up Tiens Group.
At first, Li Jinyuan wanted to intervene in the real estate industry, but the bubble in Hainan had just been punctured, and the future of the real estate industry was uncertain, and Li Jinyuan did not dare to make a desperate bet.
In addition, it was still the golden age of the health care products industry, all kinds of health care products harvested a batch of batches, he wanted to engage in this aspect, but lacked a competitive product.
In the time when peers picked up money, Li Jinyuan quickly found "bone ginseng" and learned about the concept of "all-natural animal calcium powder", so he quickly intervened, bought scientific research results, invested in factories, and then to the large-scale production of Tiens high calcium, a process in which Li Jinyuan spent more than 20 million.
Real money smashed down, but Li Jinyuan was dumbfounded, because the product basically could not be sold. At that time, for Li Jinyuan, he was already in a mess, most of the investment funds for new projects were borrowed, and no sales meant no returns.
Under such a dilemma, Li Jinyuan learned about a "direct sales model", which is directly docked with customers by manufacturers, and there is no middleman to make poor money, but what is missing is a strong sales team.
The direct sales model originated from NUTRILITE, and companies that use this model can often create momentum, just like Amway, the originator of modern direct sales, in 1965, formed a fleet of 8 aircraft to carry company executives on global tourism.
Therefore, Li Jinyuan did not hesitate to break the sky, in June 1995 officially used the direct sales model to sell products, the effect was surprisingly good, the first month of the payment of more than 100,000, the second month doubled 10 times, in the days to come, the sales team and performance is thriving, the salesman reached 3 million, 20 months of sales revenue of 1.989 billion, profit of more than 6 billion.
Li Jinyuan's pocket bulged, decided to learn the practice of direct sales, and began to create momentum. In the first half of 1998, he bought more than 30 luxury cars for the sales elite, a move that shocked the industry and attracted the jump of fellow executives.
Under such a momentum, Tiens Group is getting stronger and stronger, and Li Jinyuan has also started the dream of the world's top 500 companies, but Moscow is his first stop to hit a wall.
Three
In 1999, Li Jinyuan brought products to Moscow, doing activities in major supermarkets and crowded streets, using the method of first free harvesting, but no one cared.
Li Jinyuan shopped in a foreign country for several months, with no results at all, which made him very incomprehensible, and finally an old lady gave him a solution.
The grandmother said, "Give this product to my dog first, and my dog will eat it again." ”
In other words, a product without word of mouth, without brand, without guarantees, who can guarantee that it is harmless? Inspired by this, the wealthy Li Jinyuan began his campaign activities again.
In 2000, the 5th anniversary of the establishment of Tiens Group, Li Jinyuan deliberately set the celebration in Moscow, using chartered cars and chartered planes to bring the sales elite to Moscow, and also asked the local well-known figures to stand for Tiens, Li Jinyuan was even more imposing on the spot, sending out more than 30 luxury cars.
With this behavior, there is a steady stream of traffic, and under the continuous exposure, Tiens' products have suddenly opened up sales channels, selling millions in the first month.
With this successful case, Li Jinyuan has repeatedly "pasted and copied" this kind of activity, and Tiens has become the outlet of traffic over and over again.
Shu Yuhui joined the sales team of Tiens in 2000, he stayed in Tiens for so many years, studied Li Jinyuan's model thoroughly, and finally took a team to "fly alone" to form a company and established Quan Jian.
Of course, in addition to Shu Yuhui, there are also the "Zhang Tings" who are on the cusp of the storm recently, think carefully about the activities they hold, all kinds of momentum, is it similar to the means of "direct selling godfather" Li Jinyuan?
Commercial success allowed Li Jinyuan to sit firmly in the position of "the richest man in Jinmen" in 2012, and he himself swelled up. Specifically, it can be expressed in "Huatang".
Huatang is a luxurious residence built by Li Jinyuan for himself, covering an area of 100 acres and spending more than 2 billion yuan to build it modeled on the Tang Dynasty building complex.
Why the Tang Dynasty? Surname Lee. Li Jinyuan took pains to do with the family tree, and he always had to have something to do with Li Shimin to prove that he was rooted in Miao Hong.
However, with quan jian being denounced and thoroughly investigated, Huatang was also demolished.
Quan Jian fell, Shu Yuhui was imprisoned, why did Li Jinyuan get along with each other? It is not that there is no peace, in the past ten years, the farce of "true and false Tiens" has often been staged.
Because direct sales are similar to pyramid schemes, most of the buyers are their relatives and friends, and some salesmen exhaust their means to achieve the goal, intimidation and threats are used, only for their own sales and performance.
Whenever these things broke out, the real Tiens roared, these Tiens teams are counterfeit, fake, quickly clear the relationship.
If you make money, you are my brother. Something went wrong? Sorry, you're a fake.
In the past two years, Li Jinyuan has kept a lot of low profiles. First, his "disciples and grandchildren" did more vigorously than him, all kinds of luxurious parties, luxurious banquets for charter cruise ships continued, and second, Quan Jian's storm had not yet fallen, the impact was still there, and Li Jinyuan did not want to become the next cusp.
Is the dropshipping model good or bad? The specifics are up to the performer. Just like wang Anshi's qingmiao law, which is one of the laws of Wang Anshi's transformation, it was originally for the sake of the common people to have enough food and clothing, but the officials forced the stalls to look good in order to look good, and in the end, the people did not talk about their lives, and ended in a farce.
For the sake of selfishness, the executors do not hesitate to step on the blood and bones of tens of millions of people to go up, which changes the taste. In the end, the only person who gains is the person at the tip of the pyramid, and below the pyramid, there are many white bones.