Xiaomi fell below the issue price!
Recently, financial writer Wu Xiaobo exposed himself that he was trapped in buying millet stocks, saying that he had only bought millet stocks in his life, "When Lei Jun told me to support him, I spent 100,000 US dollars."
It is understood that Xiaomi's stock price has fallen from the highest price of 35.9 Hong Kong dollars / share to the current 13.3 Hong Kong dollars / share, which has fallen below the issue price. Xiaomi's mobile phone empire is once again facing a severe test as it enters its 12th year.
Rollercoaster stock prices
On the 35th day of Xiaomi's stock price breaking again, Lei Jun sent a Weibo, which was quite interesting.
Is xiaomi's spring really coming?
On the day of listing on July 9, 2018, Xiaomi fell below the issue price of HK$17 per share, and then slumped for a long time, until two years later, in August 2020, when it gradually "raised its eyebrows". In January 2021, Xiaomi's stock price ushered in the highest price of 35.9 Hong Kong dollars / share, the market value exceeded 800 billion Hong Kong dollars, the sentence "to double the stock price of investors who bought millet on the day of listing" dare to mention again.
However, Ray was always happy too soon. In June 2021, Xiaomi's stock price once again began a downward pattern.
As of yesterday (March 10), after the close of Hong Kong stocks, Xiaomi closed at HK$13.8, with a total market value of 345.1 billion, down nearly HK$500 billion from the highest value.
Why does Xiaomi's stock price fall and fall?
In the past few years, Xiaomi has laid off employees, elderly members have left one after another, and sales have lagged behind,...... One blow after another.
Li Weixing, the founding employee of Xiaomi 12 and vice chairman of the Xiaomi Technical Committee, left his job, and before that, the two co-founders of Xiaomi, Huang Jiangji (Employee No. 4) and Li Wanqiang (Employee No. 3), also left. There are fewer and fewer partners to fight side by side, and the opponents are getting stronger and stronger.
On February 8 this year, Xiaomi Group held the first important meeting in the year of the Tiger - high-end strategy seminar, which made it clear that the high-end road is the only way for Xiaomi to grow, and it is also the life and death battle for Xiaomi's development, and it will unswervingly implement the high-end strategy. Lei Jun said that under the traction of the strategy of "the world's first mobile phone sales in three years", Xiaomi products and experience will be fully benchmarked against the iPhone, and the domestic high-end mobile phone market share will be the first in three years.
However, the current share price of Xiaomi does not reflect the optimism of the secondary market for Xiaomi's high-end path.
According to the data disclosed in Xiaomi's financial report, in the first three quarters of last year, Xiaomi mobile phone sales in the global market were 49.4 million units, 52.9 million units and 43.9 million units, and the corresponding business revenue was 51.5 billion yuan, 59.1 billion yuan and 47.8 billion yuan, respectively, with a significant decline in the third quarter.
Under the dilemma of declining sales, Xiaomi's high-end machine began to "jump in price". Last year's restart of mix4, starting at 4999 yuan, released only two months straight down 1000 yuan, currently on the Jingdong platform, there have been merchants played the slogan of the highest discount of 1920 yuan; folding screen mobile phone MIX FOLD started at 9999 yuan when it was listed in April last year, and the official price has dropped to 6999 yuan.
Such a rate of depreciation can not be regarded as a successful high-end machine in any case.
WitDisplay chief analyst Lin Zhi said that Xiaomi has no shortage of ambitions to impact the high-end intelligent market, the past two years of frequent first-time technology, independent technology, and even the construction of manufacturing factories, are to impact the high-end market, because after Huawei faded out of the mobile phone market, domestic Android mobile phone brands are competing for a piece of the pie. At present, Apple's full-price segment high-end product lineup almost dominates the domestic high-end mobile phone market, leaving a very limited space for Android mobile phone brands, but in the long run, Android mobile phone users will also have replacement needs in the next two or three years, which provides a huge opportunity for the high-end of Android mobile phone brands.
Can a car be built to win back a city?
On March 30, 2021, Xiaomi Group issued an announcement that the company's board of directors officially approved the establishment of the smart electric vehicle business project. The company intends to establish a wholly-owned subsidiary to be responsible for the smart electric vehicle business.
Lei Jun said that entering the intelligent automotive industry is the most important decision in xiaomi's history, and it is also the last major entrepreneurial project in his life, "I am willing to bet on all the reputation of my life, and once again put on the battle to fight for Xiaomi car."
The substantial promotion of Xiaomi's car manufacturing also means that Lei Jun needs to invest more energy in car-making projects. In fact, in the past year, Lei Jun is also accelerating the "decentralization", and Xiaomi has opened an intensive organizational adjustment.
After the adjustment, there are 7 executives left at the Xiaomi business level who directly report to Lei Jun, mainly responsible for Xiaomi's core mobile phones and IoT-related businesses.
Today, Lei Jun is constantly reducing its burden in order to catch up with the goal of three years of mass production. Xiaomi's dilemma, who will rely on to solve it this time? Can Xiaomi cars achieve mass production in 2024? These are all questions to be resolved.
Just like recently, Fang Yunzhou, the founder and chairman of Nezha Automobile, was asked in an exclusive interview about "how to look at Xiaomi's car", Fang Yunzhou said: Competition is always eliminated, and some people continue to develop. Building a car also needs a lot of basic skills, many of the pits we have traveled, Xiaomi needs to go again. The system of car companies can not be established by recruiting a few people, but must have a certain accumulation of technology and continuously improve it in long-term practice.
Zheshang Kechuang: Why does Xiaomi's stock price fall and fall? Can a car be built to win back a city?