2021 is a year of "many disasters" for the automotive industry. From the global epidemic raging at the beginning of the year to the outbreak of the automotive chip shortage crisis, behind this series of setbacks is the reality of the downturn in the global automotive industry. For consumers, the phenomenon of insufficient factory capacity abounds when extending the pick-up time, so the "lack of core" crisis is also affecting the delivery volume of the automobile market.
It is also in this context that on the occasion of the arrival of the Chinese New Year, Xiaobian went to a Great Wall Haval Automobile 4S store in the city to make the last visit to the store a few years ago. The main purpose of this trip, in addition to looking at the car, is to focus on the delivery time of the vehicle and other issues.
Haval Divine Beast is still the current main product
Many people may feel a little confused after seeing the title: Why are there so many domestic popular car companies on the market, but this time they chose Haval? Like in the Guangdong region where xiaobian is located, local brands such as GAC Trumpchi, BYD and Xiaopeng have been favored by many "Lao Guang".
But from the perspective of sales, in the past year, Haval Automobile's total sales in China 770008 units, an increase of 2.6% year-on-year, and its H6 has become the sales champion in the 2021 SUV market with a score of 352,897 units. Continued sales have also brought inevitable pressure to a brand, which is one of the reasons why Xiaobian chose to visit Haval.
Because the time of this visit was just stuck before the New Year, coupled with the fact that it was a weekday, there were not many customers in the store, and only a few car owners drove to do long-distance pre-inspection. However, for the entire automobile market, there are very few customers who come to see the car at this time node, but despite this, the sales staff also warmly received the xiaobian and his party.
Different from the past, Xiaobian did not clearly point out which model to see after entering the store, but told the other party that his favorite price was around 130,000, it was best not to exceed 150,000, and hoped to buy a model suitable for urban transportation or higher cost performance. After hearing the editor's request, the sales staff carefully looked over, and then decided to recommend the Haval Divine Beast in front of me.
As for why it is a divine beast? The other party also gave their own views. First of all, the Haval Divine Beast is a new car that was only launched in December last year, and it is certainly no less than F7, Red Rabbit and other brand models in terms of product strength. In terms of styling, the divine beast adopts the latest design language of the Haval family, and the headlight design of the front split is more sporty and radical, which is also very in line with the aesthetic concept of young people in their early twenties.
In addition, in terms of cost performance, although the Divine Beast Wisdom Collar Edition model placed in the exhibition hall is the lowest match, and the official guidance price is only 130,000, it is the most recommended style of the current Divine Beast series. Because it is not much different from the high-end model, the hidden door handle, the main driver's electric seat adjustment, the Internet of Vehicles and the online upgrade function of the OTA vehicle are not absent, and the chassis perspective system is also supported. It can be said that in terms of configuration, the Haval Divine Beast can still withstand the scene.
The "lack of core" crisis has little impact, and it takes only 45 days to pick up the car
Due to the impact of the global epidemic at the beginning of the year, automotive chips began to be in short supply, and in August 2021, as the epidemic prevention situation in Malaysia gradually became more severe, several major local semiconductor factories announced the shutdown.
This move also led to Bosch and other auto parts manufacturers not being able to get the corresponding vehicle chips, which once triggered a "supply cut" panic. In order to alleviate the impact of the crisis of the car, many domestic joint venture brands have announced production reduction plans, and even some companies have directly closed some production lines because they cannot wait for chips, which also makes the transaction volume of a considerable number of domestic car companies decline in 2021.
Recently, Xiaobian also visited the stores of Brands such as Guangqi Honda, Dongfeng Nissan and Zero-Run Automobile, and the other party said that the pick-up time needs to be extended by 2 to 3 months compared with the past, and even the pick-up time of some models is close to half a year.
During the visit to the store, Xiaobian also specifically asked the salesman Haval Divine Beast to pick up the car, but the other party said that there was no existing car in the store almost the New Year, and he could only book a car. However, as for the waiting time for booking a car, the other party is still very confident and said: "It only takes 45 days to get the car, which is less than two months, and now Haval's production capacity is still very sufficient." "On the other hand, from the perspective of the market, as a new car that has just been on the market for less than two months, Haval naturally puts most of its resources on this product, so there is no need to worry about the impact of the chip crisis."
Finally, in terms of price, take the main wisdom collar version of Haval Divine Beast, the official guidance price is 130,000 yuan, and after adding purchase tax, license fees and insurance costs, the one-time landing price is 149,000 yuan, which is very in line with the desired price range given by Xiaobian at the beginning. However, the sales staff also said that haval divine beast not only did not have a body color markup, but also allowed naked cars to be sold, that is, the process of licensing or insurance allowed customers to handle it themselves, and the 4S store did not force the charge.
In terms of mortgages, the other party also recommended the 0-interest loan scheme currently focused on the Haval brand to the editor. Among them, 80,000 yuan can be mortgaged to the brand financial company, repaid in 24 installments, and the average monthly payment is 3333.3 yuan. The down payment requires a handling fee of 3,000 yuan, which is 72,000 yuan, which is basically in line with the income level of many working people at present.
Auto network review: although the product is good, it is still slightly "matryoshka doll"
2021 is a year of crazy expansion of Haval Motors, in addition to the latest mythical beasts, Haval Red Rabbit, H6S and first love and other models have appeared. It can be said that under the influence of the "car sea" strategy, Haval is constantly expanding more market segments. Although the appearance and configuration of the divine beast are in stark contrast with the joint venture model, it seems that the advantage is not obvious compared with the products of the same brand.
First of all, in terms of power, the 1.5T DHT turbo engine used in the Divine Beast Intelligent Collar Edition is on the same level as the Red Rabbit, which is priced at a price of more than 100,000 yuan, and the output horsepower, power and even torque are almost the same, so from this level, the product power of the Divine Beast has been weakened. Secondly, the chassis structure, comfort configuration, etc. are almost the same, and after carefully studying the configuration table, you can find some traces of "matryoshka dolls".
But then again, perhaps one of the few advantages of the Haval Mythical Beast today is the short waiting time for delivery, and is it worth spending 140,000 yuan to buy a "shell change" product? I believe that everyone has a balance in their hearts, and whether it is good or bad depends on the test of the market.