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The author of this article, pen name used car Xiao Fat, engaged in the used car industry for 18 years, successively served as the country's largest used car market director, dealer group used car head, e-commerce platform vice president, used car appraiser and professional lecturer, professional field author, Tencent special professional field knowledge officer.
120,000 rent 15 days Ferrari, are you willing to do it?
Second-hand luxury car owners, the festival is "robbery"!
Pushing back a few years ago, the bosses who specialize in second-hand luxury cars are actually the most afraid of the festival, because whenever the big holiday is the "wedding peak", so there are often various related households to come to "borrow a wedding car", running a hundred and eighty kilometers a day, sensible people to give you a few thousand red envelopes, do not understand the understanding of a Huazi, to know that these cars are spending money as soon as they go out. Not to mention that these commodity cars are often uninsured during the second-hand car display, in order to help this day and two days of busy, but also have a year of tens of thousands, hundreds of thousands of insurance, not insurance, out of the door accident is finished.
Once helped a friend, opened a Maserati GT, encountered heavy rain, high-speed flying up a small stone, glass was smashed out of a small pit, the loss of tens of thousands of can not be regarded as vehicle depreciation.
Borrowing a wedding car is fine, at least half a day, the time is not too long, I am afraid that during this Spring Festival, someone will come over to "borrow a luxury car for a fee", especially many people's reasons are not easy to say, what blind dates, relatives, strings of relatives, we Chinese are still good face, but this risk is really not small.
Spring Festival to borrow luxury cars, generally 7 days, round trip on hundreds of kilometers to start, no one is willing, but sometimes people open their mouths, you do not borrow, but embarrassed.
Fortunately, in recent years, there have been some companies specializing in luxury car leasing, which has solved this kind of "face project" car, every holiday, the business is too good, after all, these people's car source channels and resources, we do second-hand car people are first-hand intelligence.
Second-hand luxury car rental, holiday business is hot!
Second-hand luxury car leasing, the industry is developing rapidly!
Don't care about the long days, only care about once owned, many people like supercars, luxury cars, but does not mean that they must buy, some experience is enough, Chinese the meaning of many cars is very different, especially in the past few years, Internet celebrities, hype, celebrities, hot spots, do not know a certain sound of a treasure A micro-business, a year Hiti Bentley 60,000 units, Hiti Rolls Royce 30,000 units.
In 2021, Rolls-Royce broke through the highest delivery volume in the history of 117 years of establishment, that is, more than 5500 units, and many of the so-called "Xiti" luxury cars on the Internet are mostly rented or borrowed.
In a luxury car rental platform, basically starting from Audi A6 to Rolls-Royce Phantom, the daily rent ranges from 300 yuan to 30,000 yuan, if it is recharged 100,000 yuan to start a membership card, there is a collateral, it may also be discounted!
In the United States, Europe, Japan and other places there are also luxury cars, classic cars this kind of "time-sharing rental" service, and not in recent years, people have lasted for decades, but many are car enthusiasts, and China is different, the proportion of car enthusiasts is not high, the proportion of Internet celebrities, businessmen, blind dates is quite high!
The United States from the Internet era, used cars, luxury car websites are many, similar to this luxury used car rental business there are also many, the United States has a very famous platform called Fair, that is, the second-hand car dealers idle all kinds of inventory used cars, conditionally leased out.
China is not something that no one has thought about, but the practices, ideas, customers, risks, and problems vary widely.
But this business, especially in recent years, the rapid development, large demand, the market price is also pressed down, the original Rolls-Royce Phantom this level of car, out of the day 20,000 yuan to start, now basically is about 15,000 yuan, if it is a conventional car, such as Porsche 718, some times a day promotional recharge members that is more than 800 yuan, or very attractive to young people.
As long as you want, there is no car that cannot be rented!
Where do luxury car rentals come from?
Basically, at present, in the big cities of Beijing, Shanghai, Guangzhou, and Shenzhen, as long as you want, the money is in place, there is no luxury car that cannot be rented, and even some cars that are not popular are OK, the money is in place, and everything is easy to say.
Some people must ask, where do these luxury cars come from? Could it be that these car rental companies bought it themselves? How much does that cost? There is also how to solve the indicators of the purchase restriction city?
These platform-based ultra-luxury second-hand cars are often "intermediary" behaviors, some of the second-hand car dealers' inventory vehicles, some of the car repair shop accident cars repair cars, some individual customers while playing by themselves while renting to make a little money, and some of them are bought by the leasing companies themselves.
Often these companies buy cars that are leased frequently, with drivers, inexpensive channels, and even cars that have some accident repairs.
After all, assuming that the customers who rent a car are renting Rolls-Royce, it is 10,000 a day, and the rental price of Rolls-Royce and the new Rolls-Royce after accident repair is similar, but the purchase cost is 5 million, one is 2.5 million, and the return on investment is not the same.
Inflation, better to rent a used car?
In some cases, the purchase is not as cost-effective as the lease
Due to work reasons, the author has contacted more of these luxury car "successful people", in fact, if you are careful, many luxury cars, especially ultra-luxury cars, are not as cost-effective as rental. After all, these cars are depreciated, the maintenance cost is high, and the frequency of use is low.
For example, a real estate tycoon, beijing company put a 5 million-level luxury car, only traveled more than 10,000 kilometers in 5 years, less than 2,000 kilometers per year, and a full-time driver, 5 years of total use of less than 150 days, full-time driver annual salary of 240,000. 5 years later the car handling price is less than 2 million.
If you calculate this, the car is used for 150 days, more than 10,000 kilometers, depreciation costs 3 million, driver costs 1.2 million, maintenance costs 120,000, insurance costs 300,000, a total of about 4.6 million, divided by 150 days is equivalent to more than 30,000 per day, I have not counted parking fees and other expenses.
So now many companies, enterprises, individuals, have also begun to rent these good cars, not necessarily to buy, many new generation of entrepreneurs and traditional "local tycoon bosses" the idea is different, and now the money, is indeed difficult to earn, but also have to calculate carefully.
Insiders rent unpopular, blind date rental is popular, business belt driver, internet celebrity group rent
Although they are all luxury car rentals, the difference in customer groups is still quite large, and there are many stories behind this, and it is estimated that the comment area will say.
Now many young people like supercar luxury cars, especially many car depth enthusiasts, workers, borrowing cars owe people affection, sometimes they will rent a favorite, take photos, try cars, increase points of insight and talk, these are often more unpopular performance cars, such as playing the car circle like McLaren, such as the film and television circle likes Aston Martin and so on.
And those who take it to go on a blind date, go to a classmate party, especially "go back to the village and honk the horn", it must be highly known, the brand is good, and the rent is not too expensive, such as Maserati, Porsche 718, Land Rover Range Rover, which feel higher than the BBA grade, but the price is relatively not expensive, and most people still know the brand model.
Daily business leasing is mostly a regular model with a driver, such as flying out of town to do business, renting a Toyota Alpha, Mercedes-Benz V, with a driver, there is a face, but also worry, this kind of customers more and more.
There are also Internet celebrities, celebrities shooting programs, or some "special purposes", often group rental for a day or a few days, everyone shares the cost, improve the efficiency of use, but many rental companies have mileage restrictions and urban area restrictions.
Porsche, Maserati, more advanced than the BBA!
The pits and pains of luxury car rental are not glamorous behind it!
Since the luxury second-hand luxury car rental market is so hot, it should blossom everywhere, but why don't many people do this business? Laymen look lively, the actual luxury car rental operation difficulty and risk is not low, far more complex and test human nature than many people think.
First of all, are the people who rent these luxury cars a reliable "good person"? Do I want a deposit? How much do you want? Credit endorsement or recharge hundreds of thousands of dollars for protection?
Secondly, these drive out, scraped and rubbed is not cheap, stealing and losing is not nothing, sneaking mortgages to informal "financial institutions" also have, after all, many cars are not the platform's own, is the customer, once what kind of "commercial lease" is lost, the insurance company can refuse to compensate or less compensation for various reasons, even if the case is filed, you limit the purchase of the city license to re-participate in the lottery, you say that the owner of the car is not upset? So a lot of customers, don't make this little money.
Last year, a city of a net red rented a second-hand car dealer's super running video, the result of improper use, the vehicle burned out, until now, the three parties are upset, leasing platform This city's annual profit is not enough to lose half of this sports car.
Finally, this kind of luxury car rental customers, is not easy to serve, either really understand the car, or really do not understand, or have ulterior motives to take advantage, or is a special purpose, anyway, one by one is not necessarily "ordinary people's thinking".
After all, many traditional Chinese people still think that either buy themselves, or friends help, the proportion of loans to buy cars is less than 50% of new cars, and used cars are less than 15%, not to mention renting this, or super luxury!
So this business, looks beautiful, it is difficult to do, there are many problems, more risks, more tests of human nature!
Face and face, values change
Where is there real love, and reality is "bread"?
Due to the resources of the industry experience and the diversity of the contact group, in recent years, there has actually been a lot of thinking about national values and views in the automotive field, and many problems can be seen from luxury cars and second-hand cars, which are worth exploring.
Some customers who often look for us to borrow cars and rent cars, I will also ask about its use, but also find some "clues", such as why many girls go on blind dates, to spend half a month to rent a Porsche? Obviously the parents are working class, boys moonlight do not say, but also a variety of card loans to rent luxury cars?
Driving a luxury car on a blind date, the girl thought, I have to let the other party think that my family conditions are good, how do you have to have a suite, right? Although your English name is Angelina, in fact, you are called Cuihua back to the village! The boy thought, I have to let the girl think that I mix very well, have a car and a house and a future, anyway, when I get to the hand, will I say it again?
And the reality is often quite cruel, a group of very good girls, older single, one said is now scumbags, mom bao men, phoenix men too much, a group of originally enterprising boys, a said is that the current girls only recognize money and do not recognize people, bread is life, love is luxury jewelry!
Some people say that high housing prices are the best "contraceptive pill", some people say that high prices in big cities are the best "divorce certificate", in fact, in this era of rapid development and information explosion, the Internet red economy and quick success and quick profits in these years have begun to fall, and the spirit of craftsmanship in big countries and the spirit of struggle for down-to-earth struggle are constantly inspiring us.
Blind dates still have to polish your eyes
Every generation, every stage, in fact, will encounter various challenges, the 50s to go to the countryside, the famine in the 60s, the reform and opening up in the 70s, the population rush at the end of the 80s, the difference between the rich and the poor in the 90s, the post-00s...
Therefore, although today we are talking about luxury cars, ultra-luxury leasing, and even some extreme cases of wearing mink on the outside and bare ass on the inside, we still hope that every generation of our Chinese people can pursue dreams and hopes, and at the same time fight down-to-earth.
As long as we work together, as long as we insist on self-reliance, when the per capita GDP reaches 100,000 US dollars, everyone has a Ferrari, no need to rent to go on a blind date, don't dare to believe, 80 years of this generation, when you were a child, looking at Charlie envy you, who could have imagined that you drove a Passat at the age of 30?
Finally, I would like to remind you that whether it is a Spring Festival blind date or a party, people are reliable, and feelings are the most important!
Does the driver of a luxury car have to be a good person? Aren't the people who drive these luxury cars necessarily not be good people? Can't people work their own? Buy or rent, live your own home, less envy and jealousy, more gentle and frugal!
Girls and boys, look at the car blind date, you polish your eyes, ah, can't be sure?
See the wisdom, leave a message to the used car little fat brother, help you pass, used car appraiser, to a certain level, in addition to evaluating the car, you can also judge people!
Marriage is the graveyard of love? Maybe!