How to shop for used luxury cars? Mainly look at the retention rate, Porsche Panamera three-year retention rate of 94%
In foreign countries, there are many rich people who do not choose to drive luxury cars, and most of the people parked in the house are Honda, Toyota, Volkswagen and other ordinary models, they live a dull life like ordinary people, and the most important thing is that they are also very concerned about the word "cost performance". When it comes to cost performance, many people's understanding of this term is more or less limited to the affordability of the product, in fact, the cost performance = performance / price, that is, the ratio between the actual performance and price of a product, the greater the ratio, the higher the cost performance, which is a quantitative measurement method that reflects the degree of purchaseability of the item, which is also applicable to new cars and even used cars.
It is worth mentioning that in foreign countries, the second-hand car market is not as conservative, more open and more diversified as in China. There are also many rich people who like to compare used cars, choose the most worthwhile models from the favorite used cars, and at the same time have a "play" or "collect" mentality, for this kind of people, the "cost performance" of used cars is significantly higher than that of new cars.
Back to the domestic automobile market, not only the second-hand car market below 100,000 yuan has attracted much attention, but also with the intensification of competition in the automobile market, there are also many target consumer groups in the second-hand car of 100,000-200,000 yuan or even million level, of which young consumers are the mainstay. Compared with the previous generation of market consumers, young consumers have more vision and personality, and also pay more attention to "cost performance". If you have a sufficient budget and want to pick a second-hand luxury car that you want, then the retention rate can be placed in the premise of car purchase.
To this day, the domestic mainstream luxury brands are still dominated by the German BBA triangle camp, in the range of 250,000-300,000 yuan to Mercedes-Benz C-class, BMW 3 series, Audi A4L and other second-hand cars as the preferred model, of which Mercedes-Benz C-class retention rate is the highest, the third year retention rate reached 69.2%, followed by BMW 3 series and Audi A4L, the third year retention rate was 65.64%, 64.78%, obviously in the price range of 250,000-300,000 yuan, Mercedes-Benz C-class is the first choice for second-hand luxury cars.
If only the retention rate is compared, the Retention Rate of mercedes-Benz C-Class up to nearly 70% is tempting, but if conditions permit, it is more recommended to recommend the Porsche Panamera, the new car guidance price is more than one million, plus a series of configuration options, the landing price is about 1.2 million yuan or more, and these are counted in the car price, the retention rate of the new car in the first year is as high as 120.55%, the retention rate of the second year is still as high as 107.34%, and the retention rate of the third year is as high as 94.13%, Its retention rate is likely to be among the best in its class of luxury brand models.
In fact, in the second-hand car market, luxury cars with low retention rates account for a lot of market share, but models with low retention rates do not mean that the car is not good, but it is necessary to judge whether it is suitable for their own purchase according to the multiple dimensions of the model. Specifically, the following points are worth noting: market ownership, brand influence, quality stability, user reputation, car cost, etc., which have a very similar contrast dimension with the purchase of new cars, and these are the key factors affecting the retention rate of used cars.
In addition, the retention rate of used cars cannot be blindly trusted. If the retention rate of second-hand cars is too high, even higher than the landing price of new cars, you should wait for the right time to start at this time. Of course, the high retention rate of used cars is determined by the market, and in most cases, it is due to the phenomenon of short supply. For young consumers who frequently change cars, luxury cars with high retention rates are more attractive, and there will not be much price fluctuation when they are sold within 1-2 years of use.
epilogue
In the final analysis, buying a luxury second-hand car and a luxury new car is the same, the user's basic appeal is to buy worry-free, comfortable driving, stable quality, and a second-hand luxury car with a high retention rate is precisely because of the characteristics of high-quality stability, good user reputation, large market ownership, etc., so it is more worth buying than second-hand luxury cars with low retention rate. In addition, when purchasing a second-hand car, it is particularly important for the detection of vehicle condition, including the maintenance record of the vehicle, as well as the insurance record, and the appearance, interior, chassis, functional configuration, etc. of the vehicle must be comprehensively and meticulously inspected, which can protect their own interests at the source.