SAIC-GM Chevrolet brand director Guo Yue was promoted internally, what should he do if the sales decline is serious?

Operator Finance Network Wan Huan Xi / Wen

SAIC-GM Chevrolet has been in the Chinese market for more than ten years, its development in the industry so far, but also experienced the growth and progress of many of the company's executives, operator finance will try to reveal the past history of Guo Yue, then saicutical Chevrolet brand director.

According to relevant information, Guo Yue worked for SAIC-GM for many years, and previously served as the senior manager of brand communication in the Chevrolet Marketing and Sales Division of SAIC-GM Sales Co., Ltd.

In 2018, Guo Yue's external identity has become the brand director of SAIC-GM Chevrolet, and he is still on the job until 4 years later.

Today, Guo Yue's business capabilities are increasing day by day, and he often attends relevant occasions as a company representative, where he deeply discusses the future development plan of the Buick brand and the latest moves.

However, today's Chevrolet sales are not satisfactory to executives, after all, its annual sales in 2021 are 269823, compared with its peak sales, only 1/3, and compared with 2019 sales, there is also a 34% decline.

The development is not as good as in previous years, not only to give the company a direct pressure on sales, in fact, as the company's brand director, Guo Yue also has a heavier responsibility, he also needs to make more achievements in the company's brand communication and image establishment, in order to lay a better brand foundation for downstream sales.

However, chevrolet relies on the big brand of SAIC-GM after all, and it still has a solid dependence, and the more Guo does a good job, it is also very promising.

It is understood that Chevrolet is a car brand under the General Motors Company of the United States, founded on November 3, 1911. Chevrolet was acquired by General Motors in 1918 and is now the most international and popular brand under GM.

In 2005, Chevrolet was introduced to China by SAIC-GM, covering a number of market segments such as small cars, compact mid-range cars, mid-to-high-end cars, SUVs, and sports cars.

(Editor-in-Charge: Wan Huanxi)