Produced by | Tiger Sniff Financial Group
Author | Zhou Yueming
Caption | Visual China
Near the end of the Year of the Ox, Xiaomi's stock price broke again.
On January 27, Xiaomi Group plunged 5.5% to HK$16.48 per share, reducing its total market capitalization to HK$412 billion. It is worth noting that this is another time that Xiaomi has fallen below the issue price of HK$17. On January 28, Xiaomi's stock price fell again by 1.33%, closing at HK$16.26 per share.
According to the price of 35.9 Hong Kong dollars / share set by Xiaomi at the beginning of last year, Xiaomi has fallen by 54%, and the market value has evaporated by about 460 billion Hong Kong dollars.
Just yesterday (January 27), Lei Jun also posted on Weibo that he had prepared a "WeChat red envelope cover limited to the Year of the Tiger" for fans. But the Weibo message is a different story. Hot reviews are all discussions of Xiaomi's stock price, some netizens said: "Xiaomi stock broke, save Xiaomi bar", and some netizens ridiculed this as "the second time young people cut their waists", and some netizens shouted Lei Jun, saying "Lei Zong, Xiaomi stock price should be supported!" Lost three or four hundred thousand, bought a bunch of millet product support, the stock price all the way to the south. ”
However, some netizens expressed understanding for Xiaomi's break, such as some netizens said: "Buying and selling stocks is everyone's freedom, as if Xiaomi did not force everyone to buy, right?" Rise of course, fall to scold? Don't understand. Many netizens also said, "Stock prices are falling during this period, why only take out Xiaomi." ”
In any case, the issue of Xiaomi's stock price has always been the focus of everyone's attention.
The road to stock price ups and downs
In July 2018, the xiaomi group broke on the first day of landing on the Hong Kong Stock Exchange, and Lei Jun's statement that "we want to double the stock price of investors who bought millet on the day of listing" also came to naught.
After this, Xiaomi has launched several rounds of repurchases, according to Lei Jun: "Xiaomi paid 3.6 billion Hong Kong dollars of real money and silver, with an average price of 9.35 Hong Kong dollars / share to buy a large number of Millet stocks." Since May 2020, as Xiaomi has marched into the high-end market, Xiaomi's stock price has begun to rise, and finally rose to a peak of HK$35.9 per share in January 2021, and Xiaomi's stock price has finally doubled from the issue price of HK$17 per share.
Lei Jun's promise, which was two years late, was finally fulfilled.
Since then, Lei Jun has said at one point that he no longer cares about stock prices. According to the surging news, Lei Jun said at the time: "The psychological shadow caused by the broken hair has finally disappeared, and the rich tigers are smooth and deleted." ”
However, in the past year alone (since January 2021), Xiaomi has suffered another break. This also made some netizens think of Lei Jun's remarks at that time, and joked: "Is it time for Boss Lei to put back those deleted stock speculation software." ”
It is worth noting that according to the Forbes real-time rich list, Lei Jun's current net worth has shrunk to 14 billion US dollars, about 89 billion yuan, falling out of the 100 billion rich club and withdrawing from the list of the world's richest people.
Domestic market share declined
If you look at the financial report of Xiaomi Group, smart phones have always been its main business, accounting for about 60% of revenue in recent years.
Since entering 2021, Xiaomi's first quarterly report, mid-report, and the first three quarters of the smart phone performance growth rate is significantly higher than that in 2020, 69%, 78% and 44% respectively, to some extent related to the Huawei incident.
However, if you take it apart to look at the performance of each quarter, by the third quarter of 2021, sales have declined compared with the previous two quarters. According to Tiger Sniff statistics, in the first quarter, the second quarter and the third quarter, Xiaomi's smartphone performance was 51.4 billion yuan, 59 billion yuan and 47.8 billion yuan respectively, and the third quarter fell by about 18% compared with the second quarter.
Behind this, Xiaomi's market share ranking in each quarter of 2021 is also gradually declining.
According to the Chinese smartphone data released by Counterpoint, in the second quarter of 2021, the Market share of Xiaomi in the Chinese market was 17%, ranking third (Vivo ranked first with 23% market share, OPPO ranked second with 21%); in the third quarter of 2021, Xiaomi's Chinese market share fell to 14%, and the glory surpassed Xiaomi; and in the latest released data in the fourth quarter of 2021, Xiaomi's Chinese market share further declined to 13%, and the ranking fell by another place. Ranked fifth, behind Apple, Vivo, Oppo and Glory.
The gradual decline in domestic market share reflects the competitive pressure faced by Xiaomi. And it is worth noting that on August 10, 2021, Lei Jun announced Xiaomi's next goal: three years, to win the world's first. However, as Glory bottomed out and rebounded in China, it has surpassed Xiaomi in the third quarter of 2021, and Honor will also target overseas markets, and xiaomi pressure will not be small.
However, it is worth noting that different research institutions give different market share data. According to the data of canalys, in the fourth quarter of 2021, Xiaomi mobile phones shipped 13.5 million units in the Chinese market, an increase of 10% year-on-year and a market share of 16%. At the same time, in the fourth quarter of 2021, Xiaomi is also the only mobile phone manufacturer other than Apple to increase shipments sequentially.
Looking at the performance of Xiaomi in 2021, its annual Chinese market shipments are 50.5 million units, with a market share of 15%, ranking fourth after vivo, oppo and Apple.
Xiaomi of "hot search physique"
All along, Xiaomi's every move has received attention from the outside world, just on January 28, Xiaomi connected several hot searches.
In addition to the market value evaporating 400 billion on the hot search, "Lei Jun quit the chairman of Xiaomi Electronics Company" is also on the hot search. However, Lei Jun then responded on Weibo: "Xiaomi Group has many subsidiaries, and the adjustment of the board of directors and legal representatives of subsidiaries is very normal, and we do not need to misunderstand." ”
In addition, just today (January 28), it was reported that Chang Cheng, vice president of Xiaomi Group and general manager of Xiaomi's mobile phone product department, left his post.
Changcheng just joined Xiaomi on the first working day of 2020, just two years after this. It is said that at that time, Changcheng also released a circle of friends, saying that joining Xiaomi is the most beautiful expectation, "2020 hard work from the first day." ”
It is worth noting that before joining Xiaomi, Chang cheng was also the vice president of Lenovo Group and the head of mobile business in China. After it announced its joining Xiaomi, Lenovo also issued a statement on the non-compete clause and applied for labor arbitration. The ruling stated that Changcheng would continue to perform its non-compete obligations and pay a liquidated damages of RMB5.25 million for breach of its non-compete obligations.
After joining Xiaomi, Chang cheng also caused controversy because of inappropriate remarks. In the first mobile phone he was responsible for, Xiaomi Mi 10 Youth Edition, in order to highlight the ability to take pictures and the positioning of youth, ChangCheng wrote in the copy: Shoot boys playing basketball crotch cracking, shoot opposite the girls' dormitory. It has been criticized by netizens on the hot search and publicly apologized.
For the departure of Changcheng, Xiaomi responded that as a company, it fully understands and respects personal wishes, and thanks them for their support and hard work in the past work, and also wishes them a smooth career path in the future. Xiaomi already has sufficient talent reserve echelon construction, personnel changes will not affect the normal development of business, has a proper business connection. Changcheng's work was replaced by internal promotion personnel, and Zeng Xuezhong was more directly managed.
The Year of the Ox is coming to an end, Xiaomi's news is so "lively", in the Year of the Tiger, can Xiaomi's market value return to its former glory?