On the eve of the Spring Festival of the Year of the Tiger, compared with the big melons exposed in the entertainment industry, the IT circle is obviously quite low-key. And just when everyone began to be busy purchasing New Year goods to prepare for the New Year, the changcheng from Lenovo "jumping" to Xiaomi announced his departure for personal reasons without warning. You know, when changcheng joined Xiaomi, it was a big deal in the industry because of the "violation of the non-compete restriction to pay 5.25 million compensation".
However, this time from the Xiaomi mobile phone, we feel that Changcheng does not have to worry about the next home problem. Why? Because with Changcheng's ability, it is not difficult to join any mobile phone company, and even if you build a car with Rebus, it is not a problem. After all, similar supply chain system, the mobile phone industry and the automotive industry actually have a lot of interchanges. But for Changcheng, it may be safer to "mix" in the mobile phone circle. But the question is, which company needs to join Changcheng more? From the current speculation, it may be a good foothold for Changcheng.
A beautiful resume that allows Changcheng to quickly integrate into the new environment
People who are familiar with the routine must be familiar with their resumes. Leaving aside the later addition of Xiaomi, the earlier Changcheng worked in Lenovo for 19 years. He joined Lenovo in 2000 as Director of R&D in the Notebook Division, responsible for the R&D of Lenovo desktop computers, notebook computers and smartphones. It can be said that the experience at that time laid the foundation for Chang cheng to stand alone in the future.
Then, in 2011, Changcheng threw himself into the mobile Internet business, built the Lenovo Lenovo Store and Eggplant Express, and incubated and developed the Lenovo Yoga tablet and the Lenovo K900 smartphone. In December 2014, Changcheng ushered in the biggest historic turning point and became the co-founder of Beijing Magic Factory Technology Co., Ltd.
On June 1, 2015, Lenovo Group announced the personnel adjustment, and Chang Chenghui, vice president of Magic Factory, became CEO. In fact, many people may not be familiar with the magic workshop, but when it comes to ZUK mobile phones, it is basically known to everyone in the "circle". Because in terms of product experience, ZUK can be said to be quite outstanding in Android mobile phones at that time.
In addition, Changcheng has also shown a good overall coordination ability at the marketing level. On the Weibo social platform, Changcheng is very active, and its personal fans have already exceeded 3.5 million. In addition, during the Lenovo period, Changcheng has also been given the title of "Magneto" given by netizens for repeatedly "touching porcelain" friends, note that this "Magneto King" is not a certain ONE.
After joining the Xiaomi mobile phone, Changcheng has witnessed the strength of the Xiaomi model, so after superimposing "BUFF", the current Changcheng has become a "fragrant feast" in the eyes of many enterprises. As for why we speculate that Changcheng may join Geely? There are two main reasons for this: first of all, Changcheng's joining Geely's mobile phones has little impact on other mobile phone manufacturers, and it will not cause more than 5 million limited compensation problems; on the other hand, Geely is in urgent need of talents in the field of mobile phones, and Changcheng happens to be in a "unemployed" state. If both sides take what they need and hit it off, then why not?
Of course, there is a premise here, that is, Geely must be serious about making mobile phones.
How serious is Geely when it comes to making mobile phones
In September 2021, Geely officially announced that it would enter the smartphone industry. Subsequently, Li Shufu said that he would invest 10 billion yuan in the field of mobile phones, and the future products would be positioned as high-end mobile phone products, and planned to launch products in 2023. It is worth mentioning that the main body of the mobile phone company is Hubei Xingji Times Technology Co., Ltd., which was founded by Li Shufu.
It is reported that the CEO of the company is Wang Yong, who was the vice president of ZTE. At the same time, Zhang Yadong, who was the general manager of ZTE's PHS product line, and Wang Wenjun, former chief architect of Xiaomi MIUI, have also joined the Xingji era. Therefore, if Changcheng suddenly announces one day that he will also join Geely's mobile phone team, you should not be surprised.
Judging from the latest trends, there is also news that Geely may acquire Meizu, but it remains to be seen how the outcome will be. At the same time, there are reports that the current geely mobile phone project is progressing very rapidly, and has begun to look for talents in the industry (this hint does not know if Changcheng can understand?). ), and will set up offices in Wuhan, Hubei, Shanghai and even overseas.
In addition, Hoshi era has also registered several trademarks, including "Comer", "Portable Screen", "UPON" and "UPUPHONE", etc. Speculation within the industry is also one after another, such as some people speculating that these trademarks may become the name of new mobile phones, and some insiders speculate that the idea of Geely's mobile phone may be a multi-brand layout.
On the whole, in the matter of making mobile phones, Geely is obviously not to play with the concept, but to produce products in a down-to-earth manner. Of course, there are also some voices within the industry that are more worried about Geely's cross-border mobile phones. After all, the home appliance industry giants like Gree have also participated in it earlier, but the outcome is quite unsatisfactory.
In our view, the success rate of Geely's mobile phone is actually not low. First of all, Li Shufu did not directly announce the creation of a Geely brand mobile phone, so as not to dilute the brand. At the same time, Geely made mobile phones through the establishment of a new company alone, and hired a group of professional mobile phone team members, which is different from Gree. After all, professional people can do professional things, and mobile phones are not stronger than who is, otherwise why would Nokia fall in the first place?
In general, Geely not only seriously builds mobile phones, but also in terms of the success rate of the results, it will definitely be much stronger than Gree.
Deeply pickpocketing Geely's mobile phone, want to be the "Huawei of the car circle"?
As we all know, Huawei has proposed a strategic architecture ecological blueprint of 1+8+N, of which "1" represents smart phones. As the core of the ecological architecture, smartphones have long become an indispensable part of everyone's daily life. In Geely's view, entering the field of smart phones will empower each other in terms of automotive intelligence, software capacity building, and technological transformation, so as to achieve super collaboration. We believe that this is the ecological architecture laid out by Geely, especially to achieve close interaction between car and mobile phone software technology.
Although building an ecosystem is the key to making enterprises bigger and stronger, it still takes a lot of time to achieve this goal. The problem facing Geely that needs to be solved as soon as possible is actually the new energy market. You know, as one of the traditional giants of its own brand, Geely no longer needs to prove any advantages in the fuel vehicle track. On the contrary, on the new energy track, not only are there new forces to build cars to rush to run, but also follow up with major mobile phone manufacturers to catch up, which gives Geely a lot of pressure.
According to the data, Geely Automobile's total sales in 2021 were 1.328 million units, winning the annual sales championship of Chinese brand passenger cars for five consecutive years. However, the total sales of new energy vehicles are only 100126, accounting for 7.5% of Geely's total annual sales, less than 10%. In our view, in the era of new energy, car companies not only seek breakthroughs in endurance, motors, etc., especially in intelligent interaction, but also need to make new attempts. As mentioned above, the interaction between the car and the mobile phone is the key, which is also the focus of the layout of general large enterprises.
For example, HarmonyOS developed by Huawei can achieve a seamless collaborative experience across terminals, which means that the interaction between the car and the mobile phone becomes more convenient. Within the automotive industry, more car companies are cooperating with other mobile phone manufacturers to achieve interaction between mobile phones and car machines, and independent research and development is at most in smart wearable products. For example, the smart watch launched by WEY is equivalent to adding some interactive functions on the basis of the remote control key. Therefore, Geely's mobile phone this time, in fact, has the same magic as Huawei's car, the only difference is that Huawei does not admit that it makes its own car, and Geely directly announced that it is going to build a mobile phone.
In addition, we think that the current Geely is still a bit "in a hurry". Why? Because new energy represents the future, Geely is not only far behind BYD in the same camp as its own brand in terms of ranking, but even the gap in market value is getting wider and wider. According to the news, Geely's market value last year evaporated by HK$50 billion a year! Therefore, Geely's layout of mobile phone business seems to be to establish an interactive relationship between car machine and mobile phone technology, but in fact, it may also want to increase the market value by building an ecological blueprint.
Write at the end
All in all, Geely makes mobile phones, the ambition is not to achieve what a great achievement in the mobile phone circle, after all, the mobile phone business is at best responsible for its own profits and losses for Geely. Geely's goal should be to build the entire ecology, and based on this, continue to increase the size of the new energy track, until it catches up or even surpasses, thus driving the increase in market value. Of course, if you want to achieve this, Geely may have to become "Huawei in the automotive circle".
In the final analysis, the layout of the mobile phone section is an important chess piece for Geely to achieve the ultimate goal, and It is obviously difficult for Geely to achieve its goal on its own, so it is necessary to absorb more talents in the mobile phone industry to join. Therefore, we boldly guessed that if Changcheng joined Geely's team to participate in the construction of mobile phones, would it be a gift for Geely to celebrate the Year of the Tiger? What are your thoughts on this? Feel free to leave a message in the comments section to discuss!