Perhaps young people will forget, but as long as it is a friend before the 90s, it may not be unfamiliar with the Toyota Crown, especially among the friends after the 80s, the Toyota Crown model can be regarded as a god-level product in everyone's heart.
Toyota Crown, as one of the domestic official models in the early years, has never been far from our vision, and has a high status in the civilian market, which is the Toyota Crown, which was well known to people until the 14th generation of models was discontinued.
Contrary to the glorious history of Toyota Crown, it may be that after the 14th generation of models were launched, the market's attitude towards it became more and more indifferent, and the crown was also because Toyota did not pay enough attention to product strength, which eventually led to the inability to be far lower than its BBA opponents in the early years in terms of luxury, and eventually fell to the point of discontinuation.
The 15th generation of crown is actually officially listed overseas, recently there is news that the 15th generation of crown can be determined, and import driving into the Chinese market, of course, its domestic production has no luck with the Chinese market, but there is news that the next generation is the 16th generation of crown will enter the Chinese market as an import, this news is really exciting.
You know, Toyota has begun to adopt the "car sea" strategy in the Chinese market, any level has its product layout, from the recently listed Toyota Corolla Sharp Release can be seen, Toyota has done the preparation.
In the past, Toyota's products in the market sales are very good, and it is for this reason that Toyota does not want to introduce too many products, which is also a means for Toyota to control costs, but with the increasingly serious involvement of the domestic automobile market, the introduction of more products to enhance brand competitiveness has become the only way for every car company.
At present, in Toyota's product series in China, the Asian Dragon should be able to be regarded as Toyota's flagship sedan, and the Asian Dragon alone cannot improve the high-end tone of the Toyota brand.
Therefore, when FAW Toyota launched the new Land Release and Wilfa, it called out the Crown brand and used the Crown brand to empower two new products, thus creating a high-end image and bringing more return rates to FAW Toyota.
Therefore, the Crown Land Release and the Crown Will Law have already appeared, so will it be far from the return of the Crown Crown?
Toyota may have made a great determination to introduce the new crown into the Chinese market this time, because from the market performance, it can be seen that the crown has left the mainstream market in China for many years, and if it wants to return, it will inevitably make a big change in product strength.
From the overseas version of the spy photos, we can see that the design of the new Toyota Crown is still very tonal, in addition to the overall design in the young tilt a lot, in the power or technology configuration, must also learn from the BBA.
Entering the Chinese market in an imported way is also a very good choice, which not only ensures the original product strength, but also can be guaranteed in quality.
However, the author still wants to emphasize here that Toyota's long-term use of hunger marketing methods has indeed played a certain effect in the early years, and has also left people with the impression of Toyota's high quality.
However, as the market gradually opens up, more and more excellent products appear in the market, and if Toyota continues to market in this way, it is bound to be weakened by the market at the brand level.
In any case, the 16th generation of crown is determined to be introduced into the domestic market, or let many emotional users have some excitement, after all, the product is valuable, the feeling is priceless, the future crown can be accepted by the Chinese market, or depends on the future Toyota's marketing strategy.