Taiyuan, January 27, People's Daily (Li Mengwen) Recently, the Jinhu series of emojis launched by the Department of Culture and Tourism of Shanxi Province was officially launched on the WeChat emoji platform, and it can be downloaded by searching for the keyword "Jinhu" on the emoji page.
In Chinese culture, the tiger is a symbol of bravery and strength. Tiger elements exist in Shanxi's intangible cultural heritage such as face sculpture, embroidery, paper-cutting, brick carving, and glass, and are closely related to the folk customs and crafts of the Three Jins. In mid-January, the Shanxi Provincial Department of Culture and Tourism released the IP image of the Spring Festival super cultural tourism in the Year of the Tiger - the "Jinhu" with both traditional and fashion concepts. Jinhu, which integrates the image of Shanxi's classic tiger and is known as the first tiger in China, "Lihou Tiger", has both the imprint of traditional classics and the characteristics of cute tides, and once launched, it has set off a boom in the Internet celebrity effect of Spring Festival cultural tourism.
After the Jinhu emoji is launched, it will bring the hilarity of "Happy Chinese New Year • Authentic Shanxi Flavor" to netizens and tourists, add more fun to the interaction between netizens, and also make Shanxi's New Year culture more deeply rooted in the hearts of the people.