Tiger elements exist in Shanxi's intangible cultural heritage such as face sculpture, embroidery, paper-cutting, brick carving, and glass, and are closely related to the folk customs and crafts of the Three Jins. On January 14, the Department of Culture and Tourism of Shanxi Province, combined with the characteristics of Shanxi, officially released the IP image of the Spring Festival cultural tourism in the Year of the Tiger - "Jinhu", which is the first Spring Festival cultural tourism IP released in Shanxi.
It is understood that the creation of the "Jinhu" image has creatively integrated the stroke structure of the Jin character and the facial features of the tiger, using the symmetrical structure of the "Jin" character writing strokes, from top to bottom, and the composition of the tiger's facial eyebrows, eyes, nose and mouth, forming a distinct and eye-catching Jinhu image exclusive to Shanxi. The IP image of "Jinhu" has both the recognition of the brand name "Jin" and the performance characteristics of Shanxi folk cloth tiger culture.
▲ Shanxi "LihouHu" muppet
It is worth mentioning that the concept of the Jinhu image this time integrates the classic tiger image of Shanxi, that is, the "Lihou Tiger", which is known as the first tiger in China, and the eyebrows of the little tiger draw on the classic eyebrow modeling language of the Lihou Tiger, which not only has the imprint of the traditional classic, but also has the characteristics of cute and cute.
The unlocking of the image of "Jinhu" will represent Shanxi to pass on the lively and joyful Chinese New Year and authentic Shanxi flavor to tourists traveling in Jinjin and staying in Jinjin all over the country.
Let's collect this set of cute "Jinhu" images together!
Shanxi Daily