In the first year of the popularization of virtual idols, can virtual interactive concerts tap the blue ocean market?

Whether it is Liu Yexi, a virtual beauty artist who recently brushed the screen, or A-soul that has become popular in just a few months, or AYAYI, a virtual person who debuted in the circle in the first half of the year, since this year, virtual people have attracted continuous attention. From the continuous breaking of the circle of the two-dimensional style virtual idol to the high-precision hyper-realistic digital person, it can be seen that the frequency of PGC content and activities is getting higher and higher, and the head IP company has begun to show matrix expansion.

Songguo Finance learned that according to the news of East and West Entertainment, on January 27, Yunfang Technology's free 3D virtual live broadcast product "Little K Live Broadcast Ji" released version 1.3, launching the world's first UGC virtual anchor interactive gameplay, including virtual concerts, booming halls and other theme models, zero cost can open virtual concerts, boom halls and other enterprise-level virtual live broadcast play, and provide users with free use.

After overcoming the low threshold problem of virtual live broadcasting such as zero-cost 3D motion capture and art assets, Xiao K Live Ji will help virtual anchors release charm through rich UGC interactive gameplay, improve the bond with fans, and promote the rapid popularization of the 3D virtual live broadcast industry.

From the perspective of market demand, the pursuit of young people for immersive virtual entertainment and digital consumption makes the demand for "virtual for everyone" growing; and from the perspective of market basics, the highly developed short video and live broadcast industry in the local market has created a growth platform and a channel for virtual anchors to monetize.

Judging from the main virtual live broadcast data such as domestic B stations, since last year, the rapid growth of virtual anchors has confirmed the development of this segment. The inflection point of content upgrading from 2D to 3D provides new opportunities for new technologies and content service providers to enter the market.