On January 26, Tencent Animation Platform launched the 2022 Chinese New Year Live Broadcast Plan, with 14 well-known comic celebrities broadcasting live for 10 days. As a 3D virtual live broadcast product officially recommended for use, Xiao K Live Ji provides a full-stack 3D virtual live broadcast platform-level solution for the former, and the author of "Spirit Trainer" and "Ten Thousand Slags Chao Phoenix" is the author of the era of comic king, and the author of "I Want the Wave" Hua Xiang Mushroom is the first batch of incubation objects, through the exposure of Tencent Animation's full platform resources, with the interactive gameplay of the 1.3 version of The Little K Live Ji, and fans enjoy the virtual entertainment experience together.
Planning activity map
As the largest original and genuine animation network platform in China, Tencent Animation has more than 90 million monthly active users and 150 million registered users across the platform. In February 2021, Tencent Animation launched a live broadcast function, which is intended to narrow the distance between creators and readers through live broadcasting, better cultivate users' stickiness and loyalty to works, and meet the diverse needs of young user groups. As a producer of two-dimensional UGC content, virtual anchors have also become an important part of Tencent's animation live broadcasting ecosystem.
Little K Live Ji is the world's first free 3D virtual live broadcast product, zero cost to do 3D virtual anchor. Through the small K video motion capture black technology, without wearing any hardware motion capture equipment, ordinary cameras can carry out high-precision 3D real-time capture of the body, fingers, expressions, etc., built-in high-freedom 3D pinch system and provide model import functions, easily create customized 3D avatars, which can be broadcast live on major platforms for free commercial use. The UGC virtual concert and the 1,000-person bombing hall launched by Xiao KU will upgrade the traditional live broadcast content form to create a new virtual interactive experience.
Little K Live Ji version 1.3 launched a virtual concert &; a thousand people bombardment hall gameplay
Tencent animation anchors use Little K Live Ji to conduct live broadcasts
According to The 2021 "Generation Z" Entertainment Content Consumption Research" according to Yien data, the second dimension is an important hot circle of the Z generation, and the virtual idol, as an important part of the pan-secondary field, has a stable audience in China and has a strong fan consumption ability, and the continuous improvement of technology helps to open up the potential consumer market of the Z generation. Empowering the entertainment industry through cutting-edge technology, integrating virtual and reality to produce new ways of entertainment, and expanding the "Z generation" to revitalize existing users is the inevitable path for the digital transformation of entertainment IP.
As the first high-precision wearless 3D video capture from papers and DEMO to consumer-grade commercial products, the cooperation between Tencent Animation and XiaoK Live Ji is a new exploration of the digital transformation of cultural and entertainment IP, focusing on the creation support system of "static PGC content consumption conversion to community bearer, and then live interaction, enriching the diversification of the entire consumer goods category", Tencent Animation integrates platform resources to incubate virtual anchors and virtual idols to meet the diverse needs of young user groups. The continuous innovation of virtual technology will also accelerate the virtual anchor and virtual idol industry from PGC to the era of UGC national entertainment that everyone can participate in.