On January 26, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., jointly funded by Jiangling Motors Co., Ltd. and Ford Motor Company, was officially announced, marking the beginning of a new chapter in Jiangling Ford Technology Passenger Vehicles. It is reported that the registered capital of the new joint venture company is 200 million yuan, of which Jiangling Motors invests 102 million yuan, holding 51% of the shares, and Ford Motor invests 0.98 billion yuan, holding 49% of the shares. The business scope includes engineering and technical research and experimental development; sales of automobiles, new energy vehicles, new energy vehicle electrical accessories and charging piles; engaged in technical consulting in the field of automotive science and technology.
The establishment of the new company, the purpose is to accelerate the implementation of Ford China 2.0 strategy, in the face of the new consumer environment in the Chinese market, the role of Jiangling Ford Technology is positioned as a "challenger", and the follow-up will launch more specialized and differentiated products suitable for the Chinese market to better meet the needs of young Chinese consumers and promote the world based on China. Since 2021, Jiangling Ford passenger cars have achieved a sales growth rate of nearly 30% in the fourth quarter; Ford Territory's export volume in 2021 has increased by 106% compared with the previous year.
At present, Jiangling Ford Technology has a total of Ford Lingyu, Ford Lingrui, Ford Collar S, Ford Collar EV, Ford Roadbreaker, Ford Toureo a number of models on sale, covering different levels of SUVs and MPV models, and according to the plan, the brand's new model Lingrui has opened pre-sale on January 10, and plans to be officially listed in the first quarter of 2022, the first 3 configurations, positioned in a medium-sized SUV.
In addition, in terms of user experience, Jiangling Ford's Family Space Home Space Ford Experience Store is rapidly promoting the layout, and by the end of 2021, 181 have been opened in 152 cities in China, and the experience store adopts Ford's latest showroom design and user experience process to create an immersive space that is "as comfortable and warm as home" and redefines the passenger car consumption service scene. At the same time, on this basis, Jiangling Ford Technology will also launch a comprehensive upgrade of the Always-on user experience plan to further enhance the user experience.
The editor said: In general, the establishment of Jiangling Ford Automobile Technology will have better development for Both Ford and Jiangling companies in China, and it is natural for users to have a richer product choice, which seems to create a win-win situation. Next, it depends on what kind of product experience the new model Lingrui will bring, and what more competitive models will be launched in the follow-up brand, and as a joint venture brand with Changan Ford, will Jiangling Ford surpass the former in terms of sales and market share?