When we were young, Chinese teachers taught us that good writing is to use as few modifiers as possible; when we grew up, economic theory told us that good companies use as few adjectives as possible, because in their view, the core ability of enterprises is to build a solid ability to do things in a changing era.
From this point of view, Geely Automobile, which is rich in car-making dimensions, and its series of actions at the beginning of 2022 may become a rhythm template for its future work, and even become an important part of Geely Automobile's future grand scale of work.
On January 24, Geely Automobile designated its wholly-owned subsidiary Ningbo Geely Automobile Industry Co., Ltd. as the main investor to set up a joint venture with Lifan Technology, and named Ruilan Automobile, whichse business scope includes auto parts research and development, new car sales, new energy vehicle sales, new energy vehicle replacement facilities sales, etc.
Further ahead, on January 22, there was news that the mobile phone company under geely group was negotiating with the mobile phone manufacturer Meizu for acquisition, and Geely Automobile did not deny it. On January 21, Geely Holding Group and Renault Group announced that they have signed an agreement to produce and sell Renault-branded fuel vehicles and intelligent hybrid vehicles in South Korea based on Geely Automobile's CMA structure and hybrid technology, and will also export them to markets outside Of Korea.
That is to say, at the beginning of the new year, Geely has quietly done many things, basically focusing on the future development trend of automobiles, new energy power exchange, vehicle and machine integration, and overseas export of technology. Compared with these events, Geely won the independent brand sales championship with 1.32 million yuan in 2021 for 5 consecutive years, but it is no longer as excited and excited as before, and the biggest reason may be that Geely Automobile is becoming more and more rational and restrained about its own development ideas.
When did this meticulous logic begin, probably dating back to the "Smart Geely 2025" strategy released by Geely Automobile on October 31, 2021.
"Create an intelligent travel experience that exceeds users' expectations; build a technology-led global automotive enterprise; and become the most competitive and respected Chinese auto brand." The mission and objectives of Geely Automobile Group's "Smart Geely 2025" strategy are very clear.
To this end, from the release of Geely's global power technology brand "Raytheon Power", which has opened a new era of "Power 4.0" for Geely's comprehensive entry into the electrification of power technology, to the construction of a global strategic layout of "one network and three systems" to achieve full-stack self-research of intelligent vehicle core technology, this is the road of technological reform planned by Geely for itself, and presumably it will also support the next round of advanced journey of Chinese car companies.
The obvious fact here is that regarding the layout of Geely Automobile, there is actually a dark line to do things, that is, technology is power. Therefore, when looking at the actions after Geely Automobile's 2025 strategy, its work is convincingly rigorous, with a clear attitude, clear actions, and clear goals, but no emotional expression. There are almost no adjectives, and there is no such thing as "breaking the game" and "leading", from the perspective of the enterprise, it is decent and "right".
To say more, Zhongzheng is one of the important ideas of the I Ching, Zhongzheng embodies the concept of not being able to "pass" and "not being enough", and getting right is auspicious, geely automobile has mastered the measure, that is, not to say the first words, nor will it be done in place.
When this is clearly recognized, it can be found that Geely Automobile is not deliberately innovative, but its profound recognition that at this "critical point" of the alternation of new and old, it needs to use technology to upgrade its dimensions in order to realize the evolution of its own brand from quantitative change to qualitative change.
Therefore, all the actions of Geely Automobile are also logical.
"Ray's Mind Hi · X" modular intelligent hybrid platform, its series and parallel availability features, to achieve 43.32% of the world's highest thermal efficiency, DHT Pro three-speed dual motor transmission, 40% fuel savings, and full power domain OTA, so that the vehicle can be both direct drive, but also electric drive, to ensure better mechanical efficiency and conversion efficiency, so as to achieve a comprehensive upgrade of economy, power, comfort and intelligence.
It can be said that Thor's mind is in the air. X will be a microcosm of Geely Automobile's technological iteration, and what can be seen from it is the consciousness that a Top-notch car company in China should have.
Next, Ruilan Automobile will be based on Geely Automobile's GBRC power exchange platform, planning to cover cars, SUVs, MPVs, focusing on the landing of power exchange products and power exchange services, working together at the B and C ends, and launching a variety of power form models to solve the travel pain points of different users.
There is also the acquisition of Meizu mobile phones, Geely Automobile will lead the development of vehicle-machine collaboration and interconnection composed of smart phones + smart cars, and open up a shortcut to intelligence quickly. As for the cooperation with Renault to export the global market, it can be regarded as an important starting point for Geely Automobile to start its technology output.
"Without talent, there is no technology, without technology there is no future, and the continuous evolution of talent and technology is the internal driving force of Geely's development." The industry awakening of Geely Automobile needs to talk about the goal on the surface and look at the strength research and development behind it.
It is not an exaggeration to say that Geely in 2022 will present a fuel, hybrid, pure electric products, power exchange services, mobile phone collaboration services, and a multi-dimensional upward situation in the domestic and foreign markets.
In this context, if Geely Automobile stands in the perspective of the "surpassed" and makes emotional expressions, it is easy to get more domestic consumers' cheers, but Geely Automobile tries to put its efforts into a purely rational framework for discussion, controlling the emotional power in doing things.
Because, today, Geely Automobile is no longer a company that needs adjectives - it prefers that adjectives be made up by the user's brain.
Write | Water miao
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