The Spring Festival of the Year of the Tiger is approaching, and the busy people are about to return to their families. When the scene of family reunion and happy harmony comes to mind, the hard work of the past year suddenly has meaning. "Being together and having fun" is the greatest consolation.
As more and more Chinese families live a car life, driving a car during the Spring Festival holiday and carrying the whole family to enjoy a happy trip is so warm. With the gradual popularization of two-child families and the opening of the three-child policy, the composition of the "three generations of multi-child" large families has already produced new demands for the choice of vehicles when the whole family travels.
At this time, MPV models that focus on versatility and meet more car use scenarios have become people's first choice. But there are so many MPVs on the market, which one is the "best solution for the travel of a happy family"?
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In the view of "Qi CheRen", SAIC Roewe's first MPV model, the Roewe iMAX8, is a very good choice. In fact, in just over a year since the new car hit the market, more than 25,000 families have already chosen it.
Successfully ranked among the top 5 of the 200,000 MPV market
High-quality word of mouth has created a new pattern of independent MPV market
Statistics show that the current market share of MPV in the European market has reached 30%, while in our neighboring countries Japan and South Korea, the MPV market share has reached 25% and 20% respectively. At this time, the Chinese MPV market, which accounts for only about 4% of sales, is like being in the "blue ocean" and has great potential.
At the same time, thanks to the liberalization and popularization of relevant policies, the demand for MPV by Chinese consumers is also increasing day by day, and the market is ushering in a new inflection point in development. As an independent brand, SAIC Roewe took the lead in understanding this market demand change and officially launched its first MPV model, the Roewe iMAX8, at the end of 2020.
As soon as the car was unveiled, it was well received by the market, and its sales volume achieved double-line red for several consecutive months. According to statistics, since the listing of roewe iMAX8, it has entered 25,000 families, ranked among the TOP5 of the 200,000 MPV market in one year of listing, and successfully entered the leading circle of its own brand MPV.
With the continuous fermentation of the high-quality reputation of roewe iMAX8, it not only broke the long-term monopoly of the joint venture brand in China's MPV market, but also gave Chinese consumers a new understanding of independent MPV models.
It is not difficult to foresee that under the influence of excellent market performance and positive public opinion, more and more Chinese families will give priority to the Roewe iMAX8 when choosing MPV models. The new pattern of the independent MPV market may have quietly taken shape.
The best solution for a happy big family
What exactly is the roewe iMAX8 out of the circle cheats
The reason why roewe iMAX8 can achieve such excellent market performance is inseparable from the accurate insight into the needs of users behind it. As for its out-of-the-loop cheats, "Qi Che Ren" believes that it includes but is not limited to the three major product advantages of space, safety and performance.
First, it's a larger and more practical smart ride space that allows every member of the family to ride with ease.
Looking at most of the MPV models currently on the market, from a functional point of view, they are mainly to meet the commercial needs of users. There is a lack of an MPV in the market that can truly meet the needs of home users.
Just imagine, when three generations of multi-child families travel happily during the Spring Festival, as the head of the family, you must be more able to create a warm atmosphere of happiness and harmony, and fully enjoy the beautiful moments of the whole family together. As for whether there are enough noodles or business attributes, these are obviously not the most important demands.
The Roewe iMAX8 is from the user's demand for a large family to travel together, using innovative space design, its second and third rows of seats support front and rear movement, can achieve a large four-seater, large seven-seat space layout, for users to bring more flexible and more practical driving space enjoyment.
At the same time, the car is also equipped with a unique first-class magic decompression sofa according to the user's pursuit of smart travel at present. If the Spring Festival travels a long distance, then the 30cm ultra-wide aviation sleeping headrest, with a 69-degree super-large angle electric adjustment backrest, can give passengers a most comfortable sitting posture.
If you have too much fun at one of the stops on the way, then the use of high-tech ten-story composite structure, with heating and ventilation function of the eight-point seat massage system, you can accurately massage the family to relax the posture, effectively relieve fatigue, quickly recover energy, do not miss the excitement of each stop along the way.
In addition, humanized intelligent technology configurations, including The Touch Bar of Zhilian Magic Screen and SKYEYE Sky Eye System, allow every family member to easily get the warmth and comfort brought by the car at any time.
In short, the use of "mobile home for large family users" to describe the Roewe iMAX8 must be extremely appropriate.
Secondly, the all-round safety of roewe iMAX8 always guards every member of the "Happy Family".
In fact, safety is the most important thing for a large family to travel. All warmth and pleasure are also based on safety. In this regard, the Roewe iMAX8 can make you completely at ease and at ease.
The car adopts a new high-strength cage body structure, and its height and strength steel ratio is as high as 81%, which provides strong support for stable drivability. Through the evolution and upgrading of the body, thermoforming materials are equipped in many places to create a sturdy crew compartment.
At the same time, the car is also equipped with a full vehicle restraint system, which further ensures the safety of the occupants in the car through the trinity seat belt, the 20% increase in the amount of airbags, and the standard side curtains of the whole series.
It is worth mentioning that in the latest batch of model crash results released by the China Insurance Auto Safety Index (C-IASI) Management Center, the Roewe iMAX8 has obtained the G (Excellent) rating certification of 7 sub-items in the three major test items of the vehicle occupant safety index, the pedestrian safety index and the vehicle auxiliary safety index, which is significantly ahead of the Buick GL8 and Song MAX models, and refreshes the best record of MPV collisions in one fell swoop.
In addition to having a super body and a full range of passive protection in the car, Roewe iMAX8 also actively guards every driver and occupant with an intelligent driver assistance system with full-time protection.
It is equipped with 3 millimeter-wave radars, 6 cameras, 12 ultrasonic radars, a total of 21 sensors, to achieve full-time monitoring, providing reliable support for the auxiliary system. At the same time, the AEB active braking system can be used to avoid collisions after completing the identification at speeds of up to 45 km/h. Including RCTA rear cross traffic alarm, LKA lane keeping assist system, LCA lane change assist and other functions, Roewe iMAX8 should also be equipped.
Spring Festival holiday travel, different sections will have completely different traffic flow and traffic conditions, at this time the road driving is full of many uncertainties, and Roewe iMAX8 is to use its reliable safety performance, to bring every member of the big family a full range of safety protection.
In addition to space and safety, the Roewe iMAX8's super power and high fuel economy are also one of its significant differentiators.
When the big family travels happily during the Spring Festival, in addition to hoping that the driving process can get a warm, comfortable and safe sense of access to the car, some of the time and cost that could have been saved are of course the more provincial the better.
In the same travel plan, if the vehicle can save more travel time under the premise of safety, it means that the whole family can have more free time. You can see more beautiful scenery, but also enjoy more food and entertainment experiences.
At this time, the Roewe iMAX8, equipped with a new generation of SAIC Blue Core's 400TGI turbocharged engine, with a maximum power of 172Kw and a maximum torque of 360N·m far exceeding the power performance of the same class of models, not only eliminates people's criticism of the general weak power of MPV models, but also allows the driver to achieve the transformation of "role".
The driver of the Roewe iMAX8 is no longer just the role of "driver", but also the leader of the whole family's happy travel. In addition, the Roewe iMAX8 is matched with Aisin's most mature 8AT gearbox, which not only has a smooth and smooth drive, but also achieves a comprehensive fuel consumption of 100 kilometers as low as 8.4L. Reduce the frequency of refueling, reduce the cost of fuel costs, and make the happy family travel more comfortable.
The three product advantages of space, safety and performance have been brought together to become the secret book of Roewe iMAX8, which has become the best solution for the Spring Festival travel of the happy family, which must be a matter of course.
Easily unlock every travel scenario
The Roewe iMAX8 brings all-round pampering to drivers and passengers
In fact, not only the Spring Festival travel, Roewe iMAX8 is also designed to meet the needs of users with more cars through continuous renewal and upgrading. At last year's Guangzhou Auto Show, the Roewe iMAX8 four-seater version, kangaroo version and pure electric version were unveiled together, bringing a variety of choices to the high-end MPV market. All these new upgrades are aimed at unlocking more travel scenarios for users.
For example, the Roewe iMAX8 four-seater version is the first to integrate a sense of dignity into business travel and a sense of ceremony for comfortable travel. Including a full range of luxurious upgrades to the rear space of the inner cabin, as well as the design and quality of the first class of the standard airline, and even a fully private intelligent shadow wall equipped with the front of the rear cockpit, the privacy protection of the driver and occupants is fully considered.
Roewe iMAX8 Kangaroo Edition mainly focuses on mother and baby travel scenarios, with a 360° rotation function of the seat, convenient for mothers to take care of the baby sitting in the second row. Roewe iMAX8 pure electric version model is equipped with a battery with ultra-high safety protection such as 7 * 24h intelligent monitoring, with a battery life of more than 550KM, and can complete 30-80% fast charging in 15 minutes.
In addition to the continuous renewal and upgrading of models, Roewe iMAX8 has been adhering to the "user-centric" corporate philosophy that SAIC Roewe has always adhered to since its inception in the more than one year after its listing, and has carried out a series of user care activities through continuous innovation of user service models, further deepening the relationship between brands and users, and accelerating the development of user-oriented operations. Including holding Disney parent-child tours for users, punching in Universal Studios, and launching user co-creation activities such as collecting Roewe iMAX8 car owners' life videos before the Guangzhou Auto Show last year, always practicing the love of users.
It is worth mentioning that the first Roewe iMAX8 Beijing Experience Center will open its doors after the Spring Festival. Users can fully understand the latest developments of the brand, experience the latest product technology, and perceive intelligent life scenarios here.
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