On January 26, the research institute Counterpoint released the 2021 China mobile phone sales list, and Apple's market share in the fourth quarter rushed to 23%, creating the best single-quarter performance in the Chinese market.
In the fourth quarter of 2021, Apple's month-on-quarter growth reached 79%, although the fourth quarter has been Apple's strongest quarter, but it is still a bit surprising to achieve such a large increase. iPhone 13 was released in mid-September, due to the lower exchange rate, coupled with the starting capacity also increased from 64GB to 128GB, the increase in price reduction operation attracted many consumers to change machines.
In the fourth quarter of the chain data, most brands have a certain sales decline, glory and millet are relatively small, OPPO did not send any new machines in the fourth quarter, OPPO Find N's product strength is quite strong, but the price is still a bit high, and it was released in December, which did not pull too much sales.
More worthy of reference for the annual sales performance, Vivo occupies the first place with a market share of 22%, but OPPO is close behind with a market share of 21%, plus realme's 3%, the total market share of TheOGA Group has reached 24%. Both of these companies have the foresight to start developing their own chips, vivo's V1 ISP chip is of great help to imaging, and will retain the top two positions in a short period of time.
Apple and Xiaomi have both achieved more than 40% growth, and a part of the high-end market vacated by Huawei has been eaten by Apple. Xiaomi's performance is also good, but Counterpoint has not released specific data on high-end price models, and it is currently impossible to judge whether Xiaomi is a high-end model that has developed better.
Xiaomi's advantage is that there are a large number of IoT products, now consumers choose to buy smart home products, can access Mijia or Apple Homekit products is a better choice, a large number of IoT products are conducive to Xiaomi to build a relatively easy to use ecology.