News on January 26, according to Phoenix Network Technology, Tesla recently officially launched a lawsuit against the Vibrato big V "Xiao Gang Classmate", because Tesla believes that the Douyin big V with 15 million fans has falsified data. In the video of the Model 3 versus the Xiaopeng P7, tesla brakes are unstable, hitting the paper car and dummy, and the Xiaopeng P7 perfectly achieves emergency braking.
In the past two years, Tesla has indeed had several news of car accidents caused by brake problems, but which car company has not had such a problem, and it is normal for individual products to have quality problems. If every Tesla has a brake hazard, it does not need to be evaluated by car bloggers, and the quality inspection department will not allow it to go on the road at all.
As for Tesla's determination that Xiao Gang's classmates hacked it, it may not be true, the car is good, the mobile phone digital is good, the manufacturer pays the media to do the evaluation publicity is normal, but not every time the evaluation manufacturer will give money, Tesla sued Xiao Gang classmates, but also to come up with evidence.
Image source: pixabay
To be honest, in recent years, there have been too many media reporting tesla accidents, and perhaps other car companies have them, but Tesla is really a big trick, and the coverage related to it is obviously higher than other car companies. Tesla's reputation has plummeted, in addition to the objective reasons for repeated accidents, there is also a reason that Tesla's handling plan for accidents is improper.
Generally speaking, if there is an accident in its products, the public relations of the car company will quickly suppress the news and negotiate with consumers to properly deal with the problem. Last year, Lin Shengbin drove Weilai Automobile to mistakenly use intelligent driving as automatic driving, resulting in a car accident and death, and few people are still discussing today.
Tesla is different from the practices of other car companies, frequently pushing the responsibility to other factors, such as the ground is too slippery, the female driver is too small to step on the brakes, etc., and even bluntly say that Tesla car consumers lack education, this behavior is undoubtedly to Tesla cars to discredit.
Of course, Tesla's actions have not affected sales, and it is still the first in the world and the second in China. But Xiao Lei believes that the reason for the high sales of Tesla vehicles is that not many car companies can compete with it, the old car companies have not yet completed the transformation, and the new car-making forces have not yet developed. Once those car companies grow bigger, Tesla's market share is likely to fall sharply.
Want to change the image in the minds of consumers, Tesla Motors in addition to ensuring product quality, but also to replace the public relations team, at least on the surface to treat consumers as Gods.