In March last year, Baidu's brand Jidu Automobile was officially established and received more than $300 million in start-up capital. On January 26 this year, Jidu Automobile completed a series A financing of nearly 400 million US dollars, which was jointly increased by Baidu and Geely. In the future, Jidu Automobile will launch a pure electric model based on the Geely SEA Haohan architecture, and its first concept car will be released at the Beijing Auto Show in April and will be mass-produced and launched next year.
At present, the spy photos of the first model of Jidu have been exposed, and the appearance of the whole vehicle is close to the same platform, Kr 001, which belongs to the cross-border modeling design. In terms of price, Xia Yiping, CEO of Jidu Automobile, said: "The price of this model will be more than 200,000 yuan. It should be pointed out that the price of the M5, which is deeply involved in the research and development of Huawei, also happens to be more than 200,000 yuan, and it is expected that after the new car is listed, it will divert part of the market of the Q&I M5, which can also be seen as a "blocking attack on Huawei's car manufacturing".
(The picture below is the set of spy photos and the questioning M5)
In terms of cooperation and division of labor, Baidu focuses on product definition and software level, while Geely is responsible for engineering research and development, supply chain and vehicle manufacturing. Xia Yiping once said: "Jidu's first model supports L4 automatic driving system, and a new model will be launched every 1-1.5 years in the future. In the next five years, Jidu Automobile is expected to continue to invest 50 billion yuan. ”
Jidu brand LOGO
Jidu Automobile Co., Ltd. was established in March 2021 with a registered capital of 2 billion yuan, and its business scope includes technical services for new energy vehicles and related parts, manufacturing of auto parts and accessories, and sales of new energy vehicles. The brand LOGO has now been announced, inspired by automotive robots, combining the pixel concept with the letter J to create the Pixel-J logo.