A few days ago, Jidu Automobile officially deployed the concept car video of the first car robot, and also announced the details of the visual system of its products, including brand logo, theme color, exclusive font design, etc. It is reported that the new car will be unveiled at the Beijing Auto Show in April this year, and the appearance of the mass-produced version of the automotive robot will maintain 90% consistency with the concept car.
According to the relevant information released by the current official release, this concept car seems to adopt the design of frameless doors and gull wing doors. According to Xia Yiping, CEO of Jidu, "Symbiosis and progress with AI, running through all actions of Jidu, Jidu's product and brand image design is also a process of co-creation with AI." Jidu has created a complete set of visual systems for products and brands that conform to the positioning of automotive robot products. ”
In terms of brand logo, Jidu combined the concept of "pixel" with the letter "J" to create the industry's first automotive robot brand logo "PIXEL-J". In terms of accent colors, a new accent color, JIDU AI-PURPLE (Set degree AI purple, RGB 125/51/255), was adopted. In terms of concentration, it is believed that the operation of the machine and the evolution of the digital world are inseparable from AI, which is also the innate natural attribute of the set degree automotive robot, so through the comprehensive analysis of countless physical experiments, AI found that liquid helium will gradually appear blue and purple when it enters the ionization state in the ultimate low-voltage experiment, so it chooses "set degree AI purple" as the brand color.
At the same time, in terms of font design, Jidu has created an exclusive set of fonts for automotive robots "ROBO FONT". According to reports, ROBO Font makes pixel blocks appear frequently to increase the flickering sense of the screen, showing a kind of "display loading" dynamic in the static, which has become the unique text of the car robot.
According to public information, Jidu Automobile completed its registration on March 2, 2021, with the full name of "Jidu Automobile Co., Ltd.", and the investors are Baidu and the automobile company Geely, of which Baidu holds 55% of the shares and Geely holds 45% of the shares. In August of the same year, Wang Weibao, who was the technical leader of Apple's automobile, joined and served as the person in charge of intelligent driving in Jidu, and on September 24, Jidu's simulated prototype car officially began road tests. Previously, according to Xia Yiping, "Jidu's software team is doing some collaborative research and development of smart cockpits and intelligent driving based on SIMA Car and Baidu Apollo, the first car will be released in the spring of 2022, and the next five years will invest 50 billion yuan to manufacture smart cars."
【The picture of this article comes from the network】