A few days ago, because of the crash test with users, and the fact that Lantu FREE won the first place in the comprehensive scoring rate of New Energy Models of Chinese brands, the Lantu brand has just landed on the hot search, and now because the 10,000th car of the brand is off the production line, the Lantu brand has once again appeared in the public's field of vision. So many friends around are asking, I feel that I have not seen Much Landu FREE on the road, how is the heat so high, even the 10,000th car has been off the line?
Indeed, the history of the development of the Lantu brand is not long. As far as I know, the official formation of the Landu R&D team should be in 2018, and the official release of the Landu brand is in July 2020. That is to say, the birth time of the Lantu brand is only more than a year. From the birth of the brand to the 10,000th car off the production line, Lantu took 553 days, and from the first mass production car of Lantu FREE to the 10,000th car off the production line, Lantu took 205 days.
You may not have any concept of these numbers, but compared with the current mainstream new car-making forces, you can see the level of Lantu. At present, everyone recognizes the excellent Weilai, Xiaopeng and Ideal, from the official release of the brand to the brand's cumulative model off the production line of 10,000 vehicles, the fastest ideal also took 586 days. At present, the 553 days of the Lantu brand are temporarily in the first place, and the dark horse that was once a dark horse can also be regarded as a boiled horse. Is it no wonder that the Lantu brand has frequently appeared recently, which is the so-called strength has not allowed it to be low-key?
Although the rapid development of the Lantu brand is already an established fact, I believe that there are still many people who have the same doubts as me, others are using "walking", how does Lantu "run" up?
There are many reasons for this, but I think there are two that play a decisive role in them. The parts supply chain of the Lantu brand is stable enough, and its goal planning is clear enough.
In the second half of 2021, the vast majority of car companies are experiencing a supply chain crisis, and the cost increase is still a small thing, because the lack of parts and components can not complete the normal production is the most headache. Although the Lantu brand is a young new energy vehicle brand, it has a close cooperative relationship with international suppliers such as Valeo and Bosch. With a stable supply chain, the development path of the Lantu brand has been more relaxed.
Although there is a stable supply chain, if there is no clear prospect planning, the Lantu brand will not go fast. Since the official listing of Lantu FREE, the Lantu brand has taken the user's thinking as the center and actively promoted the layout of the direct network. By the time the 10,000th vehicle of the Lantu brand rolled off the production line, Lantu Automobile has opened 45 Lantu spaces across the country, covering 23 cities and delivering 20 service centers. It is true that there are not many, but compared with the early days of weilai, ideal and xiaopeng development, Lantu automobile actually has a lot of advantages. And in 2022, Lantu Automobile's direct sales network will be further expanded.
In addition to the direct network layout, Landu Automobile is also constantly exploring new product markets. At present, in addition to Lantu FREE, the second model dreamer of Lantu Automobile has been unveiled and is expected to be officially listed in 2022. In addition, Lantu Automobile's first car is also expected to be officially unveiled in 2022. Not surprisingly, in 2022, Lantu Automobile will complete the three category matrices across SUVs, MPVs and cars.
That is to say, the development of Lantu Automobile is indeed very fast, but in fact, it is also very stable in the process of rapid development, and the future planning is also very clear. This is more valuable, because since the rise of the new car-making forces in 2018, we have witnessed too many companies that have fallen behind because they are going too fast, including those affected by funds and technology, as well as marketing models and product strength. For now, the Lantu brand has not been bothered by these problems for the time being, so its future performance is still worth looking forward to.