On January 25, the Nikkei Chinese network reported that Professor Masayoshi Yamamoto of Nagoya University in Japan and others disassembled the top-matching Wuling Hongguang Mini EV (2020 model, 38,800 yuan) and found that its material cost was about 26,900 yuan.
There are two main reasons to achieve such a low cost. One is that it is not equipped with some conventional devices on ordinary pure trams, such as kinetic energy recovery and water cooling. Another reason is the use of existing parts, Wuling originally had some low-end models, Wuling Hongguang Mini EV directly used these existing parts.
Kinetic energy recovery can increase the endurance of this car to a certain extent, but the positioning of The Wuling Hongguang Mini EV is very clear, it is aimed at the commuter crowd in the city, and the owner is not particularly sensitive to endurance. Moreover, the car is aimed at price-sensitive people, and it is clear that streamlining the kinetic energy recovery device is a wiser choice.
The top configuration of Wuling Hongguang Mini EV is 38,800 yuan, and the cost of light materials has reached 26,900 yuan, if you count the design, research and development, marketing expenses and profits earned by dealers, in fact, Wuling can't make too much money. Wuling made this car, largely to earn new energy points, so that it can not only offset the points consumed by its own fuel vehicles, but also sell the points to other companies, thereby making huge profits.
The starting price of the Wuling Hongguang Mini EV is 28,800 yuan, and as soon as this price comes out, Xiao Lei knows that this car can achieve great success. Last year, the Price of Wuling Hongguang Mini EV was 426,400 units, winning the top new energy sales and second only to Xuanyi and Langyi in all passenger car lists.
The price of 28,800 yuan can give users a means of transportation to shield the wind and rain, which is too cost-effective. Xiao Lei used to ride an electric car every day in the winter night, and when it rained, his hand was called a frozen one. Xiao Lei used ordinary gloves, and he was directly soaked when it rained.
In the winter, when riding an electric car, one is to wear a very thick coat, and in the rainy day, it is necessary to fully arm the raincoat, gloves, and shoe covers. Xiao Lei will also bring a headset (open through mode), but it is very inconvenient to wear and take off the helmet. A car of 28,800 yuan can perfectly solve all the above problems, which is very suitable for young people who have just come out of society. Wuling has gained a greater reputation in society by virtue of its first-mover advantage, and it is difficult for subsequent imitators to reach the same height.