On January 24, tianyancha APP showed that recently, Weilai Insurance Brokerage Co., Ltd. was established with a registered capital of 50 million yuan, and its business scope includes insurance brokerage business, insurance agency business and insurance concurrently operating agency business.
The background of the industry is that on December 27, 2021, the "Exclusive Clauses for Commercial Insurance of New Energy Vehicles of The China Insurance Industry Association (Trial)" was officially launched, requiring all new energy vehicles to be insured with new energy vehicle insurance.
Correspondingly, new energy vehicle companies have laid out and bet on their insurance brokerage licenses in advance. As early as August 2020, Tesla established an insurance brokerage company in Shanghai.
According to the analysis of a senior person in the property insurance industry, "The focus behind Weilai's shot is that new energy vehicle companies pay more attention to it than traditional car companies, and new energy car companies can achieve sales models and car insurance service packages by taking their own licenses, and the deeper reason is that users can firmly grasp the hands of users through car insurance and create a closed loop of service." ”
According to the financial associated press reporter, for its own models, Weilai Automobile has long cooperated with a number of insurance brokerage companies and third parties. Taking the car insurance package of "Weilai Automobile" as an example, Weilai Automobile provides after-sales maintenance, scratch paint repair, door-to-door service, maintenance and transportation and other services for car owners, and users can complete from daily maintenance to maintenance to peripheral product purchase and other behaviors on the Weilai Automobile app after insurance.
New energy vehicle companies are accelerating to seize the super entrance of auto insurance, the big cake of hundreds of millions of market size, how will the traditional insurance industry respond? Will new energy car insurance set off a big change in the entire car insurance?
Behind the Tesla car insurance boom
The most eye-catching and huge amount of attention in new energy car insurance recently is the controversy that Tesla car insurance prices have soared by 80%. After the launch of new energy vehicle insurance, tesla model Y owners complained that the insurance cost on December 23 last year was 8278 yuan, and after the new energy vehicle insurance was launched on December 27, the insurance cost soared to more than 14,000 yuan, an increase of up to 80%.
Although in fact, not all car owners' new energy car insurance has such a large growth, behind the controversy is the controversy and doubt about the new energy car insurance itself.
Behind the Tesla premium price storm is the game between car companies and insurance companies. Taking Tesla as an example, from technology, accessories to maintenance, due to the completely closed-loop construction, the after-sales costs of insurance companies have risen. Coupled with the fact that the maintenance of the three-electric system and traditional mechanical components is completely different fields, the insurance company has less control over after-sales maintenance.
Not only that, the current high payout ratio of new energy vehicle lines also gives insurance companies headaches. According to the above-mentioned industry insiders, "the loss rate of new energy vehicles is higher than 80%. ”
According to data from the Ministry of Industry and Information Technology, in the first half of last year, the sales of new energy vehicles in the mainland exceeded 1.2 million, and the penetration rate increased to 9.4%, which means that one in every ten car buyers chooses new energy vehicles.
According to the data of china automobile association, the sales volume of new energy vehicles from January to November 2021 reached 2.99 million units, with eye-catching results. On this basis, according to iResearch data, it is expected to sell 3.268 million vehicles in the whole year, accounting for 12.3% of automobile sales.
In addition, with reference to the development vision of new energy vehicle sales accounting for about 20% in 2025 in the "New Energy Vehicle Industry Development Plan (2021-2035)", it is expected that the sales of new energy vehicles in mainland China will exceed the 7 million mark in 2025, and the CAGR will be 39.8% in 2020-2025.
With the gradual expansion of the new energy vehicle market, the demand for new energy vehicle insurance has increased, and it may become an important subdivision track in the future. According to data, in the first half of last year alone, PICC Property & Casualty Insurance's new energy vehicle premium income was 4.03 billion yuan, an increase of 60% year-on-year.
Under the change, car insurance will become the entrance
Under the huge blue ocean market, the new energy vehicle insurance market is still in the early stage of development, because it has a high growth certainty and a relatively low threshold, and many participants are pouring in.
According to a report by iResearch Consulting, the cost structure of new energy vehicles and traditional fuel vehicles is very different, so there are major changes in the risk structure and risk cost of new energy vehicles.
The core power system of new energy vehicles is composed of batteries, motors and electronic controls, which replace the engine, gearbox and other devices of fuel vehicles, so the protection of core components of traditional car insurance on automobiles is no longer suitable for new energy vehicles;
In addition, the scope of liability in the traditional car insurance clause cannot cover the specific risk factors faced by new energy vehicles, including battery failure, charging fault liability, etc., so it will be difficult for new energy vehicle owners to claim after the risk occurs.
At the same time, for insurance companies, the frequency and loss rate of new energy vehicles are higher than those of traditional fuel vehicles, and the use of traditional car insurance products is not conducive to the benign development of the auto insurance industry in the long run.
In this context, there are two major changes that deserve attention. First, the relationship between people, cars and factories is being reconstructed, and the second is that car insurance will become the entrance for car companies to serve car owners.
According to the analysis of Zhang Lei, CEO of Cheche Technology, "New energy vehicles have brought about the rise of direct operation models, allowing car booking, delivery, insurance and rights to return to the hands of car companies, and the user's car cycle data feeds back to car companies, changing the traditional 4S store-centric service model." Car companies and users directly connect and communicate, through the owner service ecology to enhance user stickiness and brand loyalty, car companies from simple vehicle manufacturing to sales, after-sales service, financial services, claims maintenance, used car replacement one-stop service. Due to the reduction of the maintenance frequency of new energy vehicles, the rigid demand for car insurance and the high frequency of claims have provided an important starting point for car companies to create a service ecology for car owners. ”
Zhang Lei also said that the era of new energy vehicles is the era of users returning to car companies, but also the era of reshaping car insurance products, and cars will use their own technology accumulation and service network to help new energy companies share the opportunities and dividends of the development of "new energy car insurance". (Financial Associated Press)
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